Lighter on the pitch frequency, please...
The writer asked me to return to my "old" ways of more content vs promotion to the list.
He said that my email went from the "must read" to sometimes read.
I decided to do a little research.
A little back story.
I made an offer to my list that I wanted to share my tips on getting out of debt by following a specific plan.
It's a plan that I used to go from -$60 in my account to six figures in my account (on top of being debt free).
There would be nothing for sale, no big launch - I just wanted to offer some good old fashion content that can help people (you know like people preach).
So if they were interested they had to fill out a new registration form and confirm their email address to ensure they wanted to be on the list.
Then in the first email I told them it wasn't going to be a push button solution OR an overnight fix.
Check out the results:
You'll notice the highest open rate I have was 53+% (yeah I know that number isn't perfect but it's close).
3 emails after that high open rate (53%) we went all the way down to (27%).
Not only that but 34 people have bounced from the list since the beginning (my guess is people who put in fake emails or didn't opt-in).
So the next time you wonder .... "I don't understand why marketer X doesn't send out more free content" this could be why.
Not to mention when I write this content I ask for feedback, comments, etc.
The last email I sent out and asked for feedback - Out of the close to 500 people who are on the list, I got a single comment.
That comment was ... that I had misspelled Pinterest in the email.
Now I'm not going to stop putting out content for my list but at the end of the day if I have a chance to make money (aka send a promo email) or put out free content - I know what I'm going to do.