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To All of You WSO Buyers Out There!

by iRunThis
9 replies
I have a question for you all. I have a product in the making right now, and it popped up in my head.

As a buyer, I personally prefer short products because I'm an impatient person when it comes to reading. Especially if the person isn't good at typing and grabbing attention.

My question is, what do you value more?

Short WSO's or Long WSO's?

I know that it comes down to the content and what's offered inside, but I'm talking about before you buy. Before you know exactly what is covered inside. If you opened up two WSO Threads and apparently these two WSO's covered the same exact topic... Let's say, a traffic generation strategy. Both of these products let you know how long the report is on the sales page. One of the products is 30 pages long, the other product is 7. Which one would you value more?

-JaVaun T
#buyers #wso
  • Profile picture of the author LegitIncomes
    In my opinion the correct length of a WSO is whatever it takes to get all of the needed and important information, and nothing more.

    For example, I would expect a WSO showing me the winning lottery numbers for tomorrow to be 1-page in total, and probably less than a paragraph of actual text.

    So, with your example of the traffic WSO...it would be whatever WSO had more valuable information..I really couldn't give a preconceived idea of which I would find more valuable..I'd have to read the content of each first.
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  • Profile picture of the author Ken Strong
    How long is a piece of string?

    It's a meaningless question when it's so vague. Depends on what I'm looking for, what your product appears to be able to do for me, how much you're charging, etc.
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  • Profile picture of the author Ross Cohen
    All depends on the content. I like lists (i.e. 1, 2, 3, 4) and generally something more than information - like graphics and such I some times enjoy buying. Good pricing and positive testimonials are important too.
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  • Profile picture of the author sethczerepak
    Just get to the point, then see if you can say it in less words. Then rewrite it again in less words, and then again in as little words as possible. Then create a video to go with it, an action plan and some kind of coaching bonus.

    How long isn't really the question, the question is: "how useful?"
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    • Profile picture of the author iRunThis
      Originally Posted by sethczerepak View Post

      Just get to the point, then see if you can say it in less words. Then rewrite it again in less words, and then again in as little words as possible. Then create a video to go with it, an action plan and some kind of coaching bonus.

      How long isn't really the question, the question is: "how useful?"
      So your answer to my question would be that shorter is usually perceived as better if everything else about the product is the same (sales page, reviews, etc)? You would go with the 7 page report. I wasn't asking how to create a product. lol
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  • Profile picture of the author lotsofsnow
    Products that are short and to the point and deliver what they promise usually are better.

    If you create a huge product many people will not use it anyhow. I have seen products with 10, 15 or 40 videos. If you ask the creator they can tell you that 80% never make it through the first video.

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  • Profile picture of the author Des Lau
    Yep, content dependent. But after buying a few WSO's lately, I'm finding out I prefer PDF delivery rather than video, I'm pretty impatient so videos can tick me off if I see it goes for 30min and the guy is already umming and arring the first few seconds

    So IMO, anything short, to the point and substantial is good, this applies to sales copy
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  • Profile picture of the author iRunThis
    I know it depends on the content. You don't know the content that a product contains until you buy it (most of the time). I'm talking about beforehand. Two products with the same everything, same price, same sales page, same reviews, everything. The only thing that is different is that one is 7 pages, and the other is 30 pages, which one would you buy?

    Which length has more perceived value?

    What do you value more? A long report covering every detail of everything, or a straight to the point, step-by-step report telling you what to do and that's it?

    This is what I am trying to say. That's why I added that last little paragraph to the original post so that you all wouldn't post saying "It depends on the content"
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    • Profile picture of the author Ken Strong
      Originally Posted by iRunThis View Post

      What do you value more? A long report covering every detail of everything, or a straight to the point, step-by-step report telling you what to do and that's it?
      I'm sorry, but it's still so vague as to be functionally meaningless. It's going to depend on the subject and how much I already know about it, and/or how comfortable I think it's going to be to learn what else I need to know, on whether I'm going to prefer a longer or shorter report.

      Some subjects can be easily covered in a shorter time. More complex subjects (or ones that are less likely to be familiar already to your customers) may need more pages.
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