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Website or squeeze page

by swatz89
68 replies
Hi. I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it? Cheers.
#page #squeeze #website
  • Profile picture of the author swatz89
    can anyone clear my doubt.
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  • Profile picture of the author Jere Kuisma
    I'm not an expert but from quick common sense I'd think squeeze page provides more wide and not so targeted list, while website could provide more targeted and interested list. If it goes this way, it wouldn't matter to have a little lower conversion using a website. (I assumed that the website would provide content and an optional opt-in)
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    • Profile picture of the author Jill Carpenter
      Why wouldn't you do both and test?

      Results may depend entirely on the specific niche.

      Things will also depend on how you are going to send traffic - ie adwords or affiliates or organic.

      Why would there not be a sign up form on both the squeeze page and what you are referring to as a "website."?

      BTW, any page on the web could be referred to as a website - even just a squeeze page.
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    • Profile picture of the author yakim1
      Originally Posted by Quahas View Post

      I'm not an expert but from quick common sense I'd think squeeze page provides more wide and not so targeted list, while website could provide more targeted and interested list. If it goes this way, it wouldn't matter to have a little lower conversion using a website. (I assumed that the website would provide content and an optional opt-in)
      I disagree with your quick common sense. A squeeze page can highly target the traffic coming to it. The squeeze page only offers information on 1 subject and can provide a great amount of content especially when they input their name and email address to receive the special report giving them the exact information they requested.

      If people aren't interested in the content that the squeeze page is offering they just leave.
      The fact that they subscribe to get the advertised information shows a real interest in the subject.

      Just how can a website that may have many other distractions on it give you a more targeted list. On the website your giving the content away without requiring the visitor to perform some kind of action to get it.

      There is content on the squeeze page usually a bulleted list of benefits that requires an action by the visitor to get the rest of the information. The visitor knows what information is being requested. Why would anyone request information by taking an action if they did not at least have some kind of interest.

      This is why I disagree with you saying a webpage would create a better list.

      Best regards,
      Steve Yakim
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by yakim1 View Post

        Just how can a website that may have many other distractions on it give you a more targeted list.
        I think it's because significantly different people opt in to opt-ins on a content-rich page of a content-rich site from those who opt in to squeeze pages, Steve.

        That's always been my conclusion, from my split-testing results, anyway.

        I've tested this in four separate, unrelated niches and found, each time, that the website with the "other distractions" on it has actually given me a more targeted list - if we're defining "more targeted" as meaning "buying more of what I'm selling" (that's how I like to define these things - not by numbers of people opting in, but by money in the bank ).

        Originally Posted by yakim1 View Post

        Why would anyone request information by taking an action if they did not at least have some kind of interest.
        Oh, I think they do have some kind of interest. But what matters is the split-testing results, monitored closely over a significant period (6 months each time, when I've done this), to compare the incomes derived from two different lists built from the same traffic: one squeeze page (more subscribers, fewer sales, lower open-rates and less income), and one content-rich website page (fewer subscribers, more sales, higher open-rates and more income).

        Originally Posted by yakim1 View Post

        This is why I disagree with you saying a webpage would create a better list.
        Well, I agree with him, and have actually proved that it's so, in my own business, four times over.

        But the tired, old urban myth that everyone likes to churn out, again and again, in these conversations, is that "squeeze pages are always better because more people opt in through them".

        That's for people who measure the number of subscribers, rather than the money.

        I have a mortgage and bills to pay, myself, and I prefer to measure the money.

        A "better" list and a "bigger" list are often two different things.

        I've said a little more about my split-testing in some other threads ...

        http://www.warriorforum.com/main-int...ml#post5475859

        The Use of Lead Capture Page Getting Outdated?

        Website or squeeze page

        Squeeze Page on Landing Page a Turn Off?

        What are the essential things to know about list building?

        I see that your opinion's apparently very different from mine, but I'd be really grateful if you'd please be kind enough to keep promoting your opinion to all my direct competitors, which will be pretty easy because (fortunately for me!) many of them seem to agree with you.
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        • Profile picture of the author yakim1
          Originally Posted by Alexa Smith View Post

          I think it's because significantly different people opt in to opt-ins on a content-rich page of a content-rich site from those who opt in to squeeze pages, Steve.

          That's always been my conclusion, from my split-testing results, anyway.

          I've tested this in four separate, unrelated niches and found, each time, that the website with the "other distractions" on it has actually given me a more targeted list - if we're defining "more targeted" as meaning "buying more of what I'm selling" (that's how I like to define these things - not by numbers of people opting in, but by money in the bank ).



          Oh, I think they do have some kind of interest. But what matters is the split-testing results, monitored closely over a significant period (6 months each time, when I've done this), to compare the incomes derived from two different lists built from the same traffic: one squeeze page (more subscribers, fewer sales, lower open-rates and less income), and one content-rich website page (fewer subscribers, more sales, higher open-rates and more income).



          Well, I agree with him, and have actually proved that it's so, in my own business, four times over.

          But the tired, old urban myth that everyone likes to churn out, again and again, in these conversations, is that "squeeze pages are always better because more people opt in through them".

          That's for people who measure the number of subscribers, rather than the money. :p

          I have a mortgage and bills to pay, myself, and I prefer to measure the money.

          A "better" list and a "bigger" list are often two different things.

          I've said a little more about my split-testing in some other threads ...

          http://www.warriorforum.com/main-int...ml#post5475859

          The Use of Lead Capture Page Getting Outdated?

          Website or squeeze page

          Squeeze Page on Landing Page a Turn Off?

          What are the essential things to know about list building?

          I see that your opinion's apparently very different from mine, but I'd be really grateful if you'd please be kind enough to keep promoting your opinion to all my direct competitors, which will be pretty easy because (fortunately for me!) many of them seem to agree with you.
          Hi Alexa,

          You and I bump heads on this all the time. I believe like you said earlier is that your niches may be different than mine.

          I agree with most of the things you say and would like to talk to you some time. From some of the posts I read from you I get the impression that you do not use blogs. because seo traffic is not the best for many.

          I do know you write a lot of articles to get some of your traffic. This may work for your business.

          Very early on I realized the best place to get subscribers is where they hang out in groups. I found that the best place was from other people's lists. I get almost all of my traffic from joint ventures where I can leverage other people's lists.

          I do have another list building tactic that I call Voo Doo list building. This is where I make the opt-in form as a part of a sales letter and offer the free offer right from the sales letter.

          I've made the process so as when the visitor subscribes to my list they never leave the sales letter. Yet they know it will take a few minutes to reach their email inbox.

          I do have another system for getting traffic to my sites and that is my affiliate programs. I usually don't put the squeeze page in front of the product affiliates are promoting unless I allow the affiliates to connect their autoresponder to the squeeze page also. My system allows me to do this.

          I also give them a link that will by pass the squeeze page if they want.

          So I think it all depends on how and where your traffic comes from. I will tell you that squeeze pages take a lot less work than your method.

          I'm not disagreeing with your stats but it is just that our business plans are different.

          I also wanted to say that the original question was affiliate website or squeeze page. An affiliate website in no were close to an authority website like you are talking about. So I think you diviated a little off the subject.

          Best regards,
          Steve Yakim
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by yakim1 View Post

            So I think it all depends on how and where your traffic comes from.
            Yes - I suspect there must be at least an element of this (maybe a big element) in it.

            In my own mind I attribute this more to different traffic demographics than to different niches (but I can't prove that part).

            Originally Posted by yakim1 View Post

            I will tell you that squeeze pages take a lot less work than your method.
            For many people, undoubtedly. The way I look at that is that I need the "content" anyway, in order to use it to attract the highly targeted traffic in the first place (by having it syndicated as widely as possible), and for my autoresponder series which actually produce the sales, so once I have the "content" anyway, it doesn't take me a whole lot longer to put it on a website/blog as well, and build my much-more-profitable lists that way instead of from a squeeze page. It is extra work, though, I agree. But very well-paid extra work.

            (To be honest, I suspect - but also can't prove - that squeeze pages do relatively better with SEO traffic).

            What I think I can prove is that - in my business - the very best and most profitable customers are the people who won't opt in to squeeze pages.
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            • Profile picture of the author 01123581321345589144
              Originally Posted by Alexa Smith View Post

              Yes - I suspect there must be at least an element of this (maybe a big element) in it.

              In my own mind I attribute this more to different traffic demographics than to different niches (but I can't prove that part).



              For many people, undoubtedly. The way I look at that is that I need the "content" anyway, in order to use it to attract the highly targeted traffic in the first place (by having it syndicated as widely as possible), and for my autoresponder series which actually produce the sales, so once I have the "content" anyway, it doesn't take me a whole lot longer to put it on a website/blog as well, and build my much-more-profitable lists that way instead of from a squeeze page. It is extra work, though, I agree. But very well-paid extra work.

              (To be honest, I suspect - but also can't prove - that squeeze pages do relatively better with SEO traffic).

              What I think I can prove is that - in my business - the very best and most profitable customers are the people who won't opt in to squeeze pages.
              See my concern here is the time it'll take making a "Content rich" site. I've tried that before and had no luck ranking and so on. So I feel like I'll end up putting in months and months of work on a niche site and then no one will come and I'll have wasted that time and money. The whole list building stuff is an art...
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by 01123581321345589144 View Post

                See my concern here is the time it'll take making a "Content rich" site. I've tried that before and had no luck ranking and so on. So I feel like I'll end up putting in months and months of work on a niche site and then no one will come and I'll have wasted that time and money.
                That may be so, if you depend on SEO traffic. There are a lot of variables, though.

                Personally, I'd advise you not to put too much of your time and effort into trying to attract "organic SERP's" traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic has been uniformly the worst-converting traffic out of everything I've ever tried in 8 entirely different niches over the whole of the last 4 years - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use to build my business) but I'd certainly hate to have to make a living just from that traffic, and I wouldn't even be cursing too much if Google de-indexed all my sites this afternoon.

                Originally Posted by 01123581321345589144 View Post

                The whole list building stuff is an art...
                Maybe! I admit I think of it more as a science, myself. (But that might be just my own bias. I think it's something most people can learn, and do successfully, as long as their English is good enough - or do in their own language if they have a big enough potential market, that way).

                It has a real learning curve, undeniably. But try making a living without it! :p

                You can build a list without having a content-rich website, of course (and many people do). But you're going to need the "content" for the autoresponder series anyway, I think, if you aim to establish respect, credibility and trust as a provider of valued content, so that people will actually buy things on your recommendations?
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                • Profile picture of the author 01123581321345589144
                  [QUOTE=Alexa Smith;7983443]That may be so, if you depend on SEO traffic. There are a lot of variables, though.
                  Personally, I'd advise you not to put too much of your time and effort into trying to attract "organic SERP's" traffic, for two main reasons: first, it's very precarious..../QUOTE]

                  Thanks Alexa. I'm so impressed and thrilled that you answer people's nagging questions so willingly and you're not selling a WSO or any of that. I don't understand why you do it, because it seems you have no agenda other than trying to help people. Anyways, I still don't totally understand what setting up a content rich site around a product would look like, I'm a bit lost and I don't know. I found a product but I don't know if its any good to promote. I mean, good product itself, but I dont' know what I'm doing! And I still dont' toally get how you get websites to want your content. I mean, how do they find it if its not ranked?
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                  • Profile picture of the author Alexa Smith
                    Banned
                    Originally Posted by 01123581321345589144 View Post

                    Thanks Alexa. I'm so impressed and thrilled that you answer people's nagging questions so willingly and you're not selling a WSO or any of that.
                    LOL - no, I have nothing for sale, no WSO and no "IM list" for anyone to subscribe to. Not my sort of "niche" at all.

                    Originally Posted by 01123581321345589144 View Post

                    I don't understand why you do it, because it seems you have no agenda other than trying to help people.
                    I benefit from it, too. It's my social interaction, and I like to spend about 5-10 minutes out of every hour here. It breaks up my working day.

                    Originally Posted by 01123581321345589144 View Post

                    I still dont' toally get how you get websites to want your content. I mean, how do they find it if its not ranked?
                    75%+ of my "new traffic" finds my website by clicking on a link attached to an article of mine which they've read somewhere else, where they were already looking (i.e. they're targeted traffic, but the targeting has already been done for me by someone else who wanted content to publish and was willing to re-publish one or more of my articles free of charge, in exchange for giving me the link for their subscribers/readers/visitors to click). The basic method's described here: http://www.warriorforum.com/main-int...ml#post5035794

                    For me, it works much better without a squeeze page (I've tested this a lot, as mentioned above), but squeeze pages are also a perfectly valid method of list-building, with which some people do very well. I think I get "a better class of potential customer" opting in, my way, overall, and part of the way I look at it is that I have to have the "content" for my autoresponder series anyway, so I may as well put it up on a website, too. My content (articles) is serving three purposes for me: articles to syndicate for traffic-generation, content for my own site, and material for my email series (which is where most of the money comes from).
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                  • Profile picture of the author RanjitB
                    The most important word is "Action"

                    First think about your commitment on what you are plaing to do. Write out a simple plan, nothing fansy but your starting point (where are you now) and your goal.

                    Then decide whether to build a site or try out a squeeze page. Both needs work.

                    Site = site set up, have content on it and maitain it. Plus your offer for the email optin and series of emails.
                    Squeeze page = Page set up, A good offer and A good copy plus series of emails.

                    Keyword is starting point. Setting up a squeeze page is a great start, and test, test and improve. The wise thing to do is to start what you can start with right at the time and move to the next step and keep improving.

                    Hope this helps.
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        • Profile picture of the author David Neale
          I would agree with Alexis on this but go one step further.

          We mainly work with local small business and we have found "landing pages" do not get more prospects and leads (conversions) than a "website". If you listen to all of the conversion experts in the industry pretty well every one of them will suggest landing pages to go along with your PPC campaigns.

          We've tried it and websites convert better then landing pages. Our analysis is that it is due to the "trust" factor. Somebody looking for a plumber needs to feel a level of trust and proficiency. A complete website typically represents an established and trustworthy business. A landing page does not.

          Originally Posted by Alexa Smith View Post

          I think it's because significantly different people opt in to opt-ins on
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  • Profile picture of the author barbling
    Originally Posted by swatz89 View Post

    Hi. I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it? Cheers.
    What are your final goals?

    Build a list?
    Focus on affiliate commissions?
    Showcase your knowledge?

    I myself tend to do it all - I have the sidebar to increase optins, the daily blog posts to show knowledge, and affiliate links all over the place.

    You have to blaze your own trail for what works best for *you*.
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    • Profile picture of the author top tier enterprises
      You really need both.
      Your website will generate your organic free traffic and you can certainly collect email addresses for list building. Your squeeze page is where you are trying to attract people to you and giving something away in exchange for their email address. So you drive traffic to your squeeze page from advertising or through social media.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by swatz89 View Post

    I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it?
    The only way to know which option is best for you is to
    split-test the two methods and then track the results...

    Option 1 = A Squeeze Page

    Option 2 = Affiliate Website

    Then you'll know which method works best for your specific
    situation and the goals you want to achieve with your site.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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    • Profile picture of the author savvybizbuilder
      Originally Posted by Shaun OReilly View Post

      The only way to know which option is best for you is to
      split-test the two methods and then track the results...

      Option 1 = A Squeeze Page

      Option 2 = Affiliate Website

      Then you'll know which method works best for your specific
      situation and the goals you want to achieve with your site.

      Dedicated to mutual success,

      Shaun
      That's right!
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      SAVVYONLINE BUSINESS BUILDER | 101 FREE TOOLS | TWITTER QUICK-START ACADEMY
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      • Profile picture of the author Alexa Smith
        Banned
        You can know only by doing both and testing.

        One thing is highly likely: you'll build a bigger list with a squeeze-page than with an opt-in on a "bigger site". When I split-tested in each of four separate niches, I found that in all four. (Many others have found the same, too).

        But in all four I made significantly more money from the smaller lists built from the "bigger site", and less from the squeeze-page lists, over a 6-month period. The people who opt in are different. So, personally, I don't use squeeze pages any more - I build my lists from content-rich sites. But it doesn't follow at all that you'll find the same thing, when you test it in your business: my traffic demographics may be all different from yours.
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        • Profile picture of the author Samuel Adams
          Originally Posted by Alexa Smith View Post

          You can know only by doing both and testing.

          One thing is highly likely: you'll build a bigger list with a squeeze-page than with an opt-in on a "bigger site". When I split-tested in each of four separate niches, I found that in all four. (Many others have found the same, too).

          But in all four I made significantly more money from the smaller lists built from the "bigger site", and less from the squeeze-page lists, over a 6-month period. The people who opt in are different. So, personally, I don't use squeeze pages any more - I build my lists from content-rich sites. But it doesn't follow at all that you'll find the same thing, when you test it in your business: my traffic demographics may be all different from yours.
          Quality is always king in email marketing, not just site content creation. Having a list of 100 responsive subscribers that click through, talk back and buy your products is better than 1,000 people who never open your emails (and likely don't remember your name).
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  • Profile picture of the author ryanmilligan
    Banned
    A lot of this can be 'right place, right time'. Just be consistent with your testing.

    For example recently I sent out two solo ads, each promised 1000 clicks. Each was brought to the same squeeze page and once they opted in they were brought to a OTO.

    The first ad brought me 412 opt-ins while I only made 4 sales of the OTO.

    The second ad brought me 134 opt-ins but made 21 sales of the OTO.

    This business is all about testing and tracking what is working. If it's working, don't mess with it. Just scale it up.
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  • Profile picture of the author Dann Vicker
    Squeeze pages are the ultimate doorway for me. Nothing less.
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    Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me

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  • Profile picture of the author mikelukjaniec
    Owning your own 'Internet Real Estate' is key to generating FREE traffic and leads. Google will never index affiliate links and/or replicated websites, so owning your own 'Squeeze Page' is always going to be better, as long as you control the content! However, an even better option is setting up a Wordpress Blog, because blogs generally get more traffic than regular websites!
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mikelukjaniec View Post

      Google will never index affiliate links and/or replicated websites
      Small correction: it will index them, but it may not rank them as highly.

      Originally Posted by mikelukjaniec View Post

      owning your own 'Squeeze Page' is always going to be better, as long as you control the content!
      I don't agree with this at all. As mentioned above, I split-tested it independently in each of four unrelated niches and found that it wasn't true at all, in any of them. In my business. The "always" clearly isn't right, here. It may be so for some people.

      Originally Posted by mikelukjaniec View Post

      However, an even better option is setting up a Wordpress Blog, because blogs generally get more traffic than regular websites!
      I also disagree with this. How much traffic a site gets is not primarily a function of the content management system from which it was built. (Yes, I know there are some plug-ins like "All-in-one SEO" available for Wordpress, but some other CMS's also have some equivalents available). I strongly suspect that you were thinking only of "SEO traffic" when you made this comment - but, even in that limited context, it still isn't quite right.
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  • Profile picture of the author juninhop
    I think def. for a long-term sustainable business, listbuilding is essential and for that a squeeze page is a MUST.
    So, my vote would be squeeze page
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by juninhop View Post

      I think def. for a long-term sustainable business, listbuilding is essential and for that a squeeze page is a MUST.
      This simply isn't so.

      Nobody here is a greater list-building enthusiast than I am: I have a large number of lists, and am building many, with opt-ins on a daily basis, and I don't use squeeze pages at all.

      What's the matter with all these squeeze page enthusiasts, here?

      They've never tested anything else?

      They're not aware of anything else?

      They don't realize that you can build lists ("better lists", apparently, for some of us who       have split-tested) without using squeeze pages ...

      Ok ...
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    • Profile picture of the author BigGameHunter
      Originally Posted by juninhop View Post

      I think def. for a long-term sustainable business, listbuilding is essential and for that a squeeze page is a MUST.
      So, my vote would be squeeze page
      I agree with you Partner.... Keep doing what your doing.

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      • Profile picture of the author BigGameHunter
        Originally Posted by BigGameHunter View Post

        I agree with you Partner.... Keep doing what your doing.


        I was kidding... my attempt at humor.

        Alexa's testing results are interesting. At the end of the day it is all about the quality of traffic. With all things being equal and you test a squeeze page against an authority site with the same traffic source the squeeze page will get more opt ins but my authority sites will make more money per customer.

        With a site full of articles the pressure is not there. People can take their time and read the articles and if it's not their cup of tea they move on. Those who do opt in are serious and in search of what you have to offer. Much higher quality opt in.

        Unlike Alexa I tested my offers with paid ads (solo ads and PPC campaigns). Interesting about the results. I use squeeze pages very rarely now.

        I have what I would describe as an aggressive soft sell opt in campaign... if that is possible
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    • Profile picture of the author cobwab
      Originally Posted by juninhop View Post

      I think def. for a long-term sustainable business, listbuilding is essential and for that a squeeze page is a MUST.
      So, my vote would be squeeze page
      Me, too. Squeeze pages are the way to go. I use them.
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  • Profile picture of the author BigGameHunter
    Alexa you are pretty smart at this IM thing... No Doubt!

    But at times I wonder...

    If these guru types know so much why do you always save them from jumping off the proverbial cliff? Leave us some entertainment in life.

    Me, I'm going to be the guy yelling... JUMP... JUMP.... JUMP

    I remember 30 yrs ago going out on a Construction site to check on one of my crews. The concrete contractor came running up to me telling me he needed my help. Seems the Superintendent wanted him to cut lines in the concrete in a garage (expansion joints).

    He said "Jim tell this fool you don't cut expansion joints in concrete inside the building". My question was "who is the fool"? He wants expansion joints-- bust out the concrete pour it again and put in the expansion joints. When the inspector fails it... bust it out again and pour it without expansion joints like you have it now.

    Hey... you get three jobs! At that rate you can't go broke.
    The super changed his mind. He was the builders son and didn't want to explain his mistake to his father.

    Moral Here: When someone is trying to give you good advice... Take It!
    If you argue with me, heck who am I to argue... I'm going to let you keep driving straight off the cliff
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  • Profile picture of the author KevL
    Originally Posted by swatz89 View Post

    Hi. I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it? Cheers.
    Answer is - "It depends"...
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    SEO Kev
    Small business SEO / Web Marketing Tips.
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  • Profile picture of the author Steve L
    Skip the squeeze page and focus on a sales letter. Sell a low ticket product on the front-end to build your list.
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  • Profile picture of the author talfighel
    I have done a lot of testing over the past 14 months online and this is my own view on things:

    People and GURUS tell us that we should create a squeeze page to collect as many opt ins as possible and then follow up with prospects about that particular product that we are in. The fortune is in the follow up. For me, years ago this was very true. That was in 2007-2010.

    Nowadays this strategy is not working so well anymore. You don't have to collect emails and then follow up with prospects to make great money on the internet.

    If you are working to make money with affiliate programs, it is better to send people to the offer itself right away because nowadays it is works better. I am sure that some will disagree with me here but from my own testing of 14 months, this is the case for me.
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  • Profile picture of the author Malcolm Thomas
    As others have already stated I think it's better to do both and test and see the type of results that you get.

    In the long run I'd personally probably advise you starting a blog, getting it popular, and focus on building a list through that channel, reason being, if people like what you write about, then they will obviously be interested in subscribing to your list and hearing more from you.
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  • Profile picture of the author smartprofitmoney
    I use my main site for landing page, my squeeze pages are made just for one thing or two, you don’t really want to add to much to a squeeze page, so I say you need both, also your main site will pull more on the seo side of things, squeeze pages don’t have much room for seo If your just looking for a one time thing, then ya, squeeze page, but for doing things right, you need all the tools.

    A affiliate website with all the seo done right will pull your list big time for you.

    Rob Thoughts
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  • Profile picture of the author KevinW
    I use 100+ squeeze pages but also have optin forms on my blogs and full websites with "lead capture" pages. For the websites I place an image on the home page of the "free offer" and a link in the menu to it.

    So to sum it up...

    Use all of them. Squeeze pages provide an excellent ROI but Full websites/blogs with quality content are great for credibility in certain niches and certainly easier to rank in the search engines.
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  • Profile picture of the author rjames
    Originally Posted by swatz89 View Post

    Hi. I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it? Cheers.
    if you are paying to get people to your site, then go with a squeeze page..if you are doing SEO for traffic generation, squeeze pages (in the traditional sense) dont work...
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  • Profile picture of the author betterwtveter
    It is best to test both areas to see what converts best. Every product or service converts differently. I only recommend a splash page if you want to build a list.
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  • Profile picture of the author Danit98765
    Hi,
    IM is all about testing and tracking what is working, that's why I'm offering you to make a test and see which way is working better for you and your specific needs. Squeezed page and affiliate website are both good marketing ways depending on what you are looking for.

    Good Luck!
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  • Profile picture of the author GReason
    Originally Posted by swatz89 View Post

    Hi. I have a doubt in my mind that is squeeze page is better then the affiliate website. Squeeze page requires only one time written content and also the possibilities of creating a list is huge. Also I think the conversion rate is also high as compared to websites. What you all think about it? Cheers.
    You can do it both. You can have an opt-in form in your website. You can place in your side bar or on top of your page. What only matters here is the amount of traffic you're getting to your site.

    Regards;
    GReason
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  • Profile picture of the author MontrealSEO
    def bookmarking this thread - uber informative!
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  • Profile picture of the author mayagh
    i would say you need both... why not optimize on both of these...
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  • Profile picture of the author Khondoker
    You will need both. Your squeeze page will be the ultimate destination for the visitors. You will update your web pages with fresh content to attract visitors and then drive to your squeeze page.
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    • Profile picture of the author thisworks
      Hi,

      I would say the Squeeze page. Sure, having the initial sale is great,
      but having a list of people that you can market to over and over and
      over again is really where the money is at.



      If you have an autoresponder series that sends an email a day over the
      course of a year, that's 365 times you are getting your message out to people.


      The more you follow up with your subscribers, the higher the percentage of
      responsiveness of your list you will see.

      thisworks!
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  • Profile picture of the author JasonBennet
    I agree with the points from some Warriors on why not do both. You will want to make sure that you are always directing the traffic to your squeeze page so that you will be growing your list. Once you have your own list, you will be able to direct them to any website that you want them to go.

    Of course you want to make sure that you are directing them to a website that has good content or good paid resources.
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  • Profile picture of the author Randall Magwood
    I would go with the squeeze page. Everything is trackable and you have a sense of a "system" that is reliable and predictable. People buy from folks that they like, plus with an email newsletter, it lets your leads know that your offer isn't old, outdated, or expired.
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    • Profile picture of the author luna522
      I agree on testing both. But from personal experience I'm having better results from my squeeze page then I have with a website. But do what works for you! Right now I'm focused on list building so the squeeze page was just a great way to go.
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  • Profile picture of the author Sarevok
    Not sure if I understand the nature of your question but..

    I would sooner promote the squeezepage and build your list.

    That way, you build the asset and still maintain the potential for affiliate sales.

    Best of both world's right?

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  • Profile picture of the author Luis Vaugier
    Just try all and see what is better for you, at the end in IM there is no one single way to do the things
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  • Profile picture of the author mystery22
    Long term i think it's better to have a website because it brings in more targeted and interested customers.
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  • Profile picture of the author Stuart Walker
    Why does it have to be one or the other? A website / blog and a squeeze page. Both have uses. People who opt in after spending time on your blog and liking your content will be much more likely to buy from you than someone who landed on a squeeze page and just wanted a freebie.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by RockingLastsForever View Post

      People who opt in after spending time on your blog and liking your content will be much more likely to buy from you than someone who landed on a squeeze page and just wanted a freebie.
      This. Exactly.

      It's one of the points so many people miss, I think.

      I suspect that many people instinctively look at this issue mostly in terms of subscriber-numbers and speed, rather than primarily in terms of quality and relevance (targeting).

      Originally Posted by RockingLastsForever View Post

      Why does it have to be one or the other?
      I'm sure it doesn't: I've certainly seen people being successful using both.

      For myself, though, given my predominant traffic-sources, all my split-testing has shown so repeatedly and conclusively that I'm losing potential income, in the long run, by sending my traffic to squeeze pages, that I do find it really difficult in my own business to envisage productive uses for them. I have no intrinsic aversion to them per se, used to use them, and have certainly tested enough of them, but for me they always compare badly with the alternatives. I do also see that they're quick and easy, compared with a more quality-and-relevance driven approach.

      I don't instinctively find "quick and easy" very appealing, though, in business-building terms. It usually seems to end up being a mistake, doesn't it?
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      • Profile picture of the author Samuel Adams
        Originally Posted by Alexa Smith View Post

        For myself, though, given my predominant traffic-sources, all my split-testing has shown so repeatedly and conclusively that I'm losing potential income, in the long run, by sending my traffic to squeeze pages, that I do find it really difficult in my own business to envisage productive uses for them. I have no intrinsic aversion to them per se, used to use them, and have certainly tested enough of them, but for me they always compare badly with the alternatives. I do also see that they're quick and easy, compared with a more quality-and-relevance driven approach.

        I don't instinctively find "quick and easy" very appealing, though, in business-building terms. It usually seems to end up being a mistake, doesn't it?
        It's much easier to establish trust with the reader who has sampled your site content more than the person who is only looking at a page with an email opt in box and no actual site content. If that same person spends half an hour reading articles on your blog, they are more likely to feel convinced that you are the expert that can provide even more help, in this situation via email.
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  • Profile picture of the author yakim1
    To those that are saying to do both, you can start building your list much quicker with a squeeze page first, then as your site begins to develop and you start getting content on your site that is when to begin doing both. But if you are just starting out with very little content, the squeeze page is the fastest, easiest and most productive way to start your list building.

    Best regards,
    Steve Yakim
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  • Profile picture of the author tomerep
    Since a squeeze page's sole purpose is to initiate an opt-in, it's an ideal platform for list building. A squeeze page is simple and contains only one call-to-action.

    Opt-in opportunities can get lost on a blog or website that contains tons of content, ads, social network links and promotions/products. A squeeze page purposely lacks all of these distractions and focuses on only one goal - OPT-INS!
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  • Profile picture of the author Stuart Walker
    Since a squeeze page’s sole purpose is to initiate an opt-in, it’s an ideal platform for list building. A squeeze page is simple and contains only one call-to-action.

    Opt-in opportunities can get lost on a blog or website that contains tons of content, ads, social network links and promotions/products. A squeeze page purposely lacks all of these distractions and focuses on only one goal – OPT-INS!
    It's ideal to add bigger numbers of subscribers to your list but very rarely is it a good means of building a quality or responsive list.

    People who land on a squeeze page don't even know who you are or what you have to offer them. They haven't seen any of your content and don't know if they like it or you. They opt in solely to get that freebie and then often don't even read it let alone open any follow up emails. It's counter productive in most cases especially seeing as very few people can effectively build a relationship with their lists who have landed on their squeeze page as cold traffic. People always say that the first 2 weeks is when your list is more responsive so you should hit them with sales to make money off them straight away. It's true in the early stages people do tend to open your emails more so there's more chance of a sale BUT if you blast a subscriber with tons of offers throughout the first 2 weeks that they are on your list (especially cold traffic who knows nothing about you) they're likely to see you as someone who just wants money from them and stop opening or unsubscribe. In many cases you'd be better off warming them up first and pitching later. If someone likes your emails they'll continue to open them week in and week out regardless of how long they've been on your list.
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  • Profile picture of the author Jennwith2ns
    Okay I know this thread is old, but I was reading another thread and got bounced here. Anyway, am I the only one that hates squeeze pages, as a consumer? If I am looking up something and I land on a page that has a squeeze page, I leave immediately. I assume I'm being sold something and get irritated. On a website, it's not that I don't think I am being sold something, but I can immediately see all of the information I'm getting, and so I give it a chance.

    And this is before I knew anything about Internet marketing (which is slim to none).
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  • Profile picture of the author RockNRolla
    If you are solely intent on building a list to market to then go down the squeeze page route. Just remember that by using an actual website with content on it, in time you will benefit from the free search engine traffic that a squeeze page will never get.
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  • Profile picture of the author moneymagneto
    I usually get annoyed with opt-ins and pop ups. Develop an old fashioned website with powerful content and hard/smart work is the way to go.
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  • Profile picture of the author jamescanz
    Originally Posted by swatz89 View Post

    What you all think about it?
    I think (believe) that things shouldn't be drilled down to 'either or' situations...

    Rather instead 'and' situations...

    Meaning that you can have you cake, AND eat it too

    Or in your case, you can create a website, and have a squeeze page, too
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by jamescanz View Post

      I think (believe) that things shouldn't be drilled down to 'either or' situations...

      Rather instead 'and' situations...
      Well, this certainly hasn't been drilled down to an either/or situation.

      This thread's two-and-a-half years old, now, and although I've posted in it quite a bit, I haven't re-read the whole thread, today. But as I remember, I don't think anyone was suggesting that "having a squeeze page" might be a reason not to have a website?

      I think the "or" in the title of the thread, and the subsequent conversation, was intended to refer to whether one should opt people in from a squeeze page (doubtless while having a website, too) or opt people in via an opt-in page which isn't itself a squeeze page. That, at any rate, was the substantive conversation on the previous page, and indeed demonstrating that is the purpose for which this thread is still quite often linked to, in other threads, now.

      Let nobody assume that "having both" is necessarily better than having a non-squeeze-page opt-in, though (that tends, sometimes, to be the assumption of people who haven't reliably and repeatedly split-tested): personally, for all the reasons I've explained at such length and in such detail on the previous page, I make more money from the traffic (in every niche in which I've ever split-tested this, and over a 6-month period each time) by choosing not to have a squeeze page. I strongly recommend that people should at least consider the possibility of this and test it for themselves, rather than making the fundamental mistake of assuming that "it's better to have both".

      It took me a long time to learn this, but it often isn't!
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  • Profile picture of the author stan farrier
    Ι believe that both will help you achieve your goal!
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  • Profile picture of the author gcbmark20
    Hi,

    1. When you're just promoting affiliate products alone you're not getting the
    maximum value for your efforts.

    2. But when you build a LIST - Via a squeeze page you can then communicate
    with those subscribers as many times as you wish.

    Thus creating a never ending chance of being able to monetize your lists through
    your own offers, affiliate offers etc etc.

    Get them onto your lists first via a squeeze page.

    Then send those subscribers to your affiliate pages.

    Are you offering reviews via this website?

    If so then that's even better.

    People love a good review before making any buying decisions.

    Good luck,

    Gavin
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  • Profile picture of the author victorfrancis
    You can try reverse-style squeeze page, where you give the 'meat' first, building trust, and most probably people will sign-up. Most marketers just give a few bullet point in their squeeze page. I'm not saying this method is good and others are bad. Just try whatever possible and monitor the results.
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    • Profile picture of the author cjreynolds
      In reading thru this thread, I'm not sure that everyone here has the same concept of what a squeeze page is. I was under the impression that a squeeze page was basically a one-page site where you have only two options - either opt in, or leave the site.

      So am I correct in assuming that a large opt-in located "above the fold" on a content-rich site or blog is not a squeeze page?

      Alexa, how do you do your opt-ins? Are they large forms above the fold on your home pages (the first thing visitors see on your site), or do you keep them strictly in the sidebar?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by cjreynolds View Post

        In reading thru this thread, I'm not sure that everyone here has the same concept of what a squeeze page is.
        I'm sure you'll be right about that: the term "squeeze page" is one of the most commonly misused ones in the whole forum.

        Some people say "squeeze page" when they just mean "opt-in page"; some say it when they mean "landing page"; some even say it when they mean "sales page"!

        Originally Posted by cjreynolds View Post

        I was under the impression that a squeeze page was basically a one-page site where you have only two options - either opt in, or leave the site.
        Indeed.

        A "squeeze page" is one very specific type of opt-in page: it's a page which contains a prominently incentivized opt-in (usually text, but it can be video/audio instead or as well) and no other content (the key words). The idea of a squeeze page is that there are no other exits from it, no leaks at all, and (apart from the back button and the window-closing button) no option other than submitting contact information. Not all pages with an opt-in on them are squeeze pages!

        Originally Posted by cjreynolds View Post

        So am I correct in assuming that a large opt-in located "above the fold" on a content-rich site or blog is not a squeeze page?
        Definitely correct.

        It's an opt-in page, but it's not a squeeze page.

        Originally Posted by cjreynolds View Post

        Alexa, how do you do your opt-ins? Are they large forms above the fold on your home pages (the first thing visitors see on your site), or do you keep them strictly in the sidebar?
        Not quite ...

        They're small forms on one side, above the fold on my home page, but with a big, prominent post next to them (centrally, at the top of the home page) incentivizing the opt-in. They are the first thing visitors see on my site, but it's also clear to visitors that the page is not a squeeze page and there are other things to read and look at and indeed a "whole site" (maybe all of 4 pages!) to explore, should they wish to.

        Although my sites don't look like blogs (they don't have that "bloggy design feel", don't have dated posts appearing in reverse order, and so on), they are - technically - made with "blogging software" and the opt-in form is in a "sidebar", so it does actually appear on every page of my sites.

        .
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        • Profile picture of the author cjreynolds
          Originally Posted by Alexa Smith View Post

          They're small forms on one side, above the fold on my home page, but with a big, prominent post next to them (centrally, at the top of the home page) incentivizing the opt-in. They are the first thing visitors see on my site, but it's also clear to visitors that the page is not a squeeze page and there are other things to read and look at and indeed a "whole site" (maybe all of 4 pages!) to explore, should they wish to.

          Although my sites don't look like blogs (they don't have that "bloggy design feel", don't have dated posts appearing in reverse order, and so on), they are - technically - made with "blogging software" and the opt-in form is in a "sidebar", so it does actually appear on every page of my sites.
          I really like that concept. So often, I get people advising me to market in ways that are against my grain - annoying squeeze pages, popups , salesy, hypey content - stuff that I'd rather not have my name attached to (even if I'm using a pen-name). All with the excuse that "I am not my customer". While I may not be "my customer", I'd like to think that I'm not that different from my average customer.

          I'm gradually seeing that people can be (and are) successful without following the accepted dogma that's so prevalent in this business.

          Very refreshing - Thank you
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  • Profile picture of the author mzmaker05
    Squeeze pages are prehistoric and to me it gives me an idea that a scam is going on, its better to have your website with all the information about the company, contact us, etc.. The search engines will like you better too.
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  • Profile picture of the author selfdisciplineacademy
    Why not both?

    However, if you only want to build a list,

    Then the squeeze page is the definite choice
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