100% Bounce Rate On My Site! What Am I Doing Wrong!?

Guessing Freddie but 20 bucks for a recipe book is excessive.Your visitors are not looking to spend money, they want a recipe and they know they can get one elsewhere.

I can't see that you have analytics running so it would be worth getting that up and running to see where you are getting your traffic and where you are losing them.

Hmm Freddie, I am sorry to say, I think I would be turned off your site.

Is it on a Word Press? No it is landing page yes? The black and wide "Flowery borders" are a complete distraction for me, drove me nuts, kept on seeing it from the corner of my eyes, couldn't wait to leave the site, plus then I read down a little and you are asking me to submit to your list even before you have gained my trust.

I would firstly try to present what you are saying in a better format. A WP Blog, (easy to set up) maybe using a Socrates theme, have your opt-in on the left hand side bar, and give them something for opting in.

Make 1 change at a time, then chart what results you get, then make another change. Changing too many things at once, will only confuse you.

As for PPC, you can go broke, very quickly. Try for some good FREE traffic, I would pause your PPC campaign until you make some changes.

Do not mean to sound mean, but it doesn't look that professional. You have no picture of the book, what am I buying here?

It is all words. People love images.

I hope I have helped.

Make some changes and then ask for more feedback. You can do this, You are on a huge learning curve. Well done for being brave enough to ask for help.

Take Care

You have a high bounce rate because it is a capture page! Bounce rate simply means they don't go anywhere else on your site! This is mainly because there is nowhere else to go! If your capture page is working and your getting sign-ups that is all that matters. The bounce rate doesn't matter for a capture page and will always be high as long as it's doing it's job!

Hi Freddie,
'time on site' is possibly more important than 'bounce' on a page like this.
That metric would show whether visitors are actually engaging with your content...

My suggestions for improvement (with no guarantees) might be;

Use a chinese theme for your border graphics - dragons, bamboo?

Hit the visitor with the benefits first - before launching into the back story of how you found the book i.e.

• Over 150 recipes!
• Chinese mealtime etiquette and traditions
• Extensive Glossary of Chinese cooking terms
• Discover which wines to serve with Chinese food

Move the opt-in down to near the 'buy button'.

Test various prices till you see which works best.

Good luck with it...
Regards,
Kev

Freddie, my first question would be where is your traffic coming from? You should be able to see this in Analytics. Is the traffic targeted?
I've found that bounce rate is directly related to the quality of your traffic.

If you have a website about red rubber balls, and you have people searching for red rubber balls and then landing on your site, they will click around and spend some time on your site. But if your traffic is just browsing and surfing the net for fun, then they might not be interested in your site and will bounce right off it.

So that's the first thing to check.

I want to believe that the traffic you're getting is not highly targeted. Try to limit your keywords to highly targeted ones and you might get conversions.

100% bounce rate means you're getting the wrong visitors

I would definitely get some Analytics so you can see where it's going wrong. Also try out Google Website Optimizer and do some split-testing. This will help you perfect your site and find out what elements are helping/hurting your visits.

It's very similar to the sales copy for :: The Secrets of Chinese Cooking and Selected Recipes ::, which is a product which has been marketed for years by a couple of well known UK marketers, did you base your sales copy on this? If so, maybe you should make it a little more original, or part of a bigger site.

Well done on getting something up and running though.

Hey guys, thanks for your constructive criticism (Spelt wrong i'm sure), very helpful. Btw, I do have analytics set up, and the average time on the site is also 0, not good. The traffic is from an adwords campaign, by the looks of things not a very good one. But that's great because I really need to know what is wrong with it, so I can change it, to something that works, hopefully. Thanks to everyone so far, and anyone else with anything to say please say it! I need you to critisize! (Again, spelt wrong i'm sure) :-)

Best of luck with it mate

How many visitors have gone on the site? If you've had 5-10 visitors with a 100% bounce rate that is one thing. If you've had 1000 visitors with a 100% bounce rate, that is something completely different!

You have to change that background if you don't do anything else.. That background messes with the eyes; almost hypnotic..

Also you need to give them something free? Maybe a book showing them how their cooking chinese food wrong. Once they see what they're doing wrong, you direct them to buy your ebookk..

You signup form needs to be visible and attractive... User more colors than white and black. Those are the dullest colors ever.

Your headline should be big and also RED. It should show them the reason they need to be on your page. "Stop cooking chinese food the HARD way" should be at the top. Scrap the chinese cook book at the top...

You need get more images of food and put some happy people cooking and maybe eating chinese food.

Also outline your purchase button. Put it in a box so it is easily recognizable. I suggest changing it to "add to cart" and making it yellow or orange. \

Do you have any testimonials that you can use?

Clean up your bullet points a bit and your free offers need to be put so they can be seen easily.

Go to cbengine.com and find some top affiliate products and study their page and see what their doing. This is how I learned a lot of what I know. Not looking at products as a buyer but as an internet marketer and paying attention to what they were doing that I wasn't.

Now My last question? Have you done research to see if what you're selling is in demand? If so, then you have a goldmine but what's does your book have that they cant find on Google. I'm almost sure I can find out how to cook chinese food using google..

That's where the price comes in.. Are people going to pay $20 for something they can get for free on Google. Highly doubt it but if you set it up where when they leave, a popup comes and they get a 50% discount, then they may be inclined to buy because they think their getting a deal.

You definitely need a popup offer for this though..

Hope this helps my friend.. Wish you the best...

Background is a mess I agree with everyone else.

In fact the entire site is not really much to my liking. I'll start with this. The bowl of chinese although I see why you put that there I think you can have something more aesthetically pleasing instead of a plate of food.
Maybe a person putting a plate of chinese food down in a BEAUTIFUL kitchen with HAPPY family members smiling? And I'd change the background to a solid color so the new header stuck out more and triggered people to want to read.

Remember the images you use up top are usually what sells a site the sad fact is 90% of people are just too lazy and need damn good incentive to move forward to read a site. The dish you have up there looks like any other dish I've ever ordered from the chinese restaruant down the road from me.

You need to make people WANT TO COOK chinese and having a picture of chinese food I don't think is going to be enough. For me I usually waste most my time with the header image as thats what is going to make people want to read what comes next. The second I clicked on the site I thought it was a chinese restaruant, then I saw it was an offering for an expensive recipe book, so naturally I lost all my motivation too the second I clicked to your site.

The good news is people are actually responding to your thread.
I posted a thread for a review on my site and noone cares. So at least you have some direction. But the fact is I don't need people to really review my site and either do you. If you really put yourself in the shoes of an outsider you can usually figure out on your own what you're doing wrong.

But it is nice to get feedback just to see whats going on in peoples heads. For me its change the background and get a better header image. Make people WANT to read your site, don't make them hungry. Other they will leave your site and wanna go pick up chinese. If you have a different header, a crazy enticing meal, in an enticing kitchen, with happy smiling folks, I think that would be a much better start.

Just one mans opinion.

Frankly you can get all the recipes you want on youtube and videojug for free so why would anyone pay?