I've seen a ton of people write things like the following:
- The more free stuff I give away the more money I make.
- I work hard on free stuff I just give away to my list and it always makes me more money
- give to get.
- move the free line.
- give away your best thing.
- give to the point of ridiculousnouss
Well, here are my results of 2 emailings I did giving away free videos.
My list is around 5000
I made a free video for my list to view and notified them of it using aweber (text emails only, so the open numbers are not very accurate)
The first email notifying people of the free video had 535 clicks to it from the email.
I had about 8 people unsubscribe
Total Sales - 0
For the second email, I decided I needed more feedback from the video to see what people thought about it.
I even sent the email notifying people of the free video twice because there was a problem with the commenting feature on my blog. So the first time I sent it was Feb 5, and then I sent it again Feb 7th.
So far 304 clicks from the first notification email to view the video. The second one seems not to have had a problem with the stats for open and clicks (don't know why, maybe a technical glitch)
The second email got 13 comments since last night (actually 12, since the first comment was mine stating the commenting problem had been fixed). All extremely positive that they liked the video, was extemely helpful, and to keep them coming. I even got an invitation to go to canada and do a workshop at a gallery.
Sales so far from the video, with 2 mailings about it - 0
Now, when I send emails to my list that have NO free "how to" info but am simply stating the benefits people can get with my product. When I tell them what they will be able to achieve if they get my product, If I use a story about a problem people were having until they got my product, and you too can solve your same problem if you get my product, etc...
I get around 15-20 unsubscribe requests sometimes with angry comments, such as..."you are only trying to sell something", "too persistent" etc. but....I also get more sales.
I don't have exact numbers on the sales however. But its pretty easy to beat 0
My own experiences have shown me that giving out a bunch of free stuff on conditions people to expect more free stuff from you.
Whereas telling people about benefits received from buying my products conditions people to not expect freebies and teaches them that to get the solution to their problems, they must purchase my stuff.
I invite comments and thoughts on this.