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Too many squeeze pages on one site?

by sadiecopywriter
3 replies
This one site I know has 50 squeeze pages. A friend of mine asked me if this was going to affect their Google ranking. (I'm not an SEO person, I just know SEO writing, so I know nothing of this.)



These pages are hidden from the casual visitor; they were set up to track the results of various campaigns. Each campaign takes the visitor to different hidden squeeze page. Each squeeze page downloads something different. (Yes, he has some duplications on his list, but he doesn't care about that.)

he figures this was a good way to do it because once they're done signing up for his list they can explore the rest of the site.



On the surface, this makes sense but does this affect his Google ranking to have this many squeeze pages on a site even if they are hidden?



Without the Google factor, I actually thought it was a pretty good idea but I did not want to say that until I knew for certain.
#pages #site #squeeze
  • Profile picture of the author Bredfan
    Hi -

    It would depend on if the site uses noindex/follow properly.

    Generally, an orphaned page is bad for Google. That is, a page cannot be accessed by any other page. If G encounters a bunch of pages on a site, but encounters them from external links, and the pages cannot be crawled from one to another, G will not like it at all.

    I would think multiple squeeze pages are fine if they exist in the context of a large authority site. Say you have a weight loss site with 500 pages on it. Assume there are 5 categories, each with 100 supporting pages, that is, 5 "silo's." You could create 5 squeeze pages to accommodate each of those silo's and be just fine. But, you would want to make sure you link each silo to each other silo in the main navigation and links the pages within each silo to one another.

    The scenario you describe is probably not so great for G SEO.

    Just my $0.02 - take with a grain of salt!
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  • Profile picture of the author Brendan Carl
    Please correct me if I'm wrong, but the opposite is actually true... if the homepage/home-site is his blog or main site.

    So, if his site or blog was located at blablabla.com, and he had squeeze pages for different campaigns located at blablabla.com/squeeze1.html and blablabla.com/squeeze2.html, each of these, which would be keyword based, would drive traffic to blablabla.com, which could be his blog.

    Even if there was nothing special on the index page at blablabla.com, doing this would in no way hurt his page ranking.
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    • Profile picture of the author Bredfan
      Right, but you're making an assumption that the OP did not stipulate: that each squeeze page is linked to from the home page.

      If that were the case, you have just described a very flat website, nothing more, and nothing wrong with it. That is, a home page with home/page1, home/page2, home/page3, where page1, page2, and page3 are all in some navigation off the home page.

      The OP suggested that the squeeze pages are hidden from casual users. I took that to mean that they are NOT part of the home page navigation.

      If you have multiple campaigns leading to squeeze pages, which each can take you to a bigger site, but the bigger site will not allow navigation back to any of the squeeze pages, that is bad. That is the scenario the original poster presented.

      Moreover, even if your assumption is correct and the squeeze pages are all linked from the home page, unless they have meaningful content on them they will not produce any positive result.

      Lastly, we're talking about 50 squeeze pages. So even if your assumption is correct and even if each squeeze page had great content on it, how would this work? Why would each page need a different downloadable? The likely reason is that each squeeze page is a different topic. So then you have a situation where you have a very flat website with very thin content on many different topics - a sure failure for an authority site. An authority site should have a deep quantity of information about each theme or silo, not a single squeeze page...
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