Generally speaking the less choices there are on a page the better.

Because chances are a visitor will perform the action (choice) you do NOT want them to take.

Blogs can be really distracting, with category links, headers, ads, links to other articles, etc.

You can get around this to a degree by making it very clear in each article what you want them to do.

Focus not so much on "conversion" in my opinion, but whats best for your customer. While in there a static squeeze page may technically be a better converter is the visitor going to have enough information about you to decide to opt-in?

A blog is a good vehicle to show people you know your niche well and have a good level of expertise - Hard to do this on a static squeeze page.

Personally I would go the blog approach.

Best squeeze page conversions I've ever seen came from a graphic that looked like a video waiting to be played - and a script installed so when you clicked the play button a popup came up and told you to sign up to watch the video.

Of course, the headline over the video made a bold promise that the video was expected to deliver. Either way, this can be done on a blog or static page. Optimize press is less busy WP theme and is getting some buzz lately in the IM community.

bcarl6,

I found that video squeeze page work well for my niche. I can deliver a solid amount of content and still get the CTA within a specific amount of time without losing the visitor. If you have a good tight script that hits all the triggers and then you finish with a strong call to action you shouild see very good opt-ins from your video squeeze page.

I like to provide about 90% content and then transition into my close. I'll say something like if you like this information i just delivered you'll love what else i have for you. I'm no expert, but it seem to be working for me, and I'm always trying to tweak my tone, and style to connect with my viewer.

I learn this directly from Brendan Burchard's Total Product Blueprint. That's a fantastic course on product creation and marketing.

I too love Blog's, but i use them differently. Tim is right a blog can have too much details and your vistor could get lost, but with solid content mostly likely they'll come back.

I hope that helps.

Be Well

B2finc

Wow something to think about... So we can launch a hundred websites, but all just squeeze pages...

The script I was referring to earlier is a javascript obviously. It needs to display a popup message when an image is clicked. Those are the basic parameters you'll want to search for on Hotscripts or the likes.

I have a blogsite that already ranks as top 3 in Google for a certain keyword but I'm not capturing visitors. I don't know which would be better. To have a opt-in box on the side bar or have a pop-up. I would think that the pop up box would be more effectively but I don't know how to do that. Any advice?

lala77, I'm not a forum moderator and really not qualified to "correct" you as I just registered myself not too long ago but I think you might be "highjacking" the original poster's thread. But I'll answer your question anyway.

If you are using an autoresponder like AWeber or GetResponse, et al...they have easy to implement tools that will generate the opt-in popup for you. If you are not...well, why not? But really, if you aren't using a paid autoresponder, there are many software popup packages out there, free and paid, that will do the trick. But you DEFINITELY need to be capturing those visitors that you have worked so hard to get.

bcarl6, Sid Hale is right. Just having a squeeze page will not in itself be enough IF you are trying to get SERP rankings. The SE's don't like "squeeze pages" and they will not rank well on their own (disregarding BH methods which are just temporarily effective at best and could get you in trouble). A squeeze page/sales page backed by your blog will be the best of both worlds. I would add to make the blog a membership site (free membership if they opt-in to your list) and charge for it if the content is something you feel is worth paying for. Or better yet, have a "free" section as well as a members-only section. Free section is where you can place all your SERP articles and the good stuff goes in the paid section. Don't forget to edit the robots.txt file and protect any downloadable content if you go this route.

May sound complicated but if using wordpress or Joomla or any good CMS package, it isn't all that hard. Plenty of plugins to help.

But going back to your first thread, don't get too bogged down in all the details and suggestions that are getting thrown at you (including mine!). If you do, you'll find yourself 6 months later still "working on it"!

1. Get the ebook done
2. Get the squeeze page done
3. Launch it
4. Do all the rest after....

That way, you have gotten started already!

Yes squeeze pages convert a hell of a lot better than sidebar webforms on blogs etc.

With blogs there is too much to distract the visitor from what you want them to do (opt in) but with a squeeze page obviously it's primary focus is to lead them to the opt in box.

To give you an idea...My sidebar opt in box converts around 10% on my blog where as my squeeze page converts around 30%-40%.

Just a quick question though Sid.
Thats a great idea to link to the sales page and the blog on the thank you/ download page. But, I feel like I'd make more sales if I redirected visitors (directly after opt-in) straight to the sales page for the ebook.
Maybe I could write up a quick bullet list and nice headline above the sales page link to get more clicks? That would probably work best if the page visitors are redirected to after opt-in was a thank you/download page.

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Yeah I could not said it better myself. Definitely squeeze page static and install blog inside a sub-domain. Definitely add videos and text together -- and yes -- to almost all posts here.