We use a few of the usual names for email marketing and follow up sequences but I am interested in peoples thoughts on the main advantages of using a third party to send marketing emails versus your own solution hosted on a dedicated server?
It's pretty easy to build a basic web app that will send an HTML/Text email to a list of addresses, allow unsubscribing, track opens/bounce etc so what are the key benefits to paying someone else to manage this?
People talk about better deliverability because larger email marketing companies have infrastructure to support sending multiple emails and getting them delivered. But is it that much better than sending via your own server? is it more the fact you can pay a small amount of money to use a fully developed, tested and maintained system and have no hassle of managing yourself?
I am keen to know what the key differences are and also what the main barriers to entry are to anyone developing there own email marketing solution aside from the software development costs.
Thanks for any feedback.