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How to do the whole up/downsell & front/backend thing

by Jere Kuisma
7 replies
Hi! I'm getting into marketing finally after reading so much stuff from the forum. Only thing I'm having trouble with is the process of presenting new offers after initial purchase (except I know how to collect list).

Heck, I don't actually even know what the terms upsell etc. mean, could someone clear this for me? I am not even sure what people mean with OTO, expect that it means one time only. I guess this is so basic stuff that I haven't seen anyone explain it

And is presenting these offers done just by redirecting to new pages after certain action (purchase, opt-in, whatever) ?

Oh and if someone happens to know a good ebook about this topic I'd appreciate if you told me about it
#front or backend #thing #up or downsell
  • Profile picture of the author Jesus Perez
    This is a pretty good (and free resource) that explains the process a bit.

    Marketers' Dojo
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  • Profile picture of the author NACAdam
    If you want to really find out the process sacrifice $27 on a decent looking clickbank product and it will take you through the whole process and if you dont like the product you can get a refund ... But basically you purchase after you enter your CC info it redirects to a thank you page that says to complete your order process click here takes you the " One Time Offer " which is definetly going to be an upsell so lets say the original product is $27 the OTO would be like $197 if you dont bite at that price you might get another page that gives you that same OTO at $97 boom from there probably get offered another high end coaching product lets say $497 if you dont take then $297 then if you dont take it takes you to the download page where you get your $27 product and your OTOs if you purchased make sense
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  • Profile picture of the author Jere Kuisma
    The video was pretty good for a free one but it only went through the beginning of a sales funnel And thanks NACAdam that cleared a bit.

    Still unclear what does front end and back end mean?
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  • Profile picture of the author MarketingChad
    front end is basically what you make from selling the product. Back end is what you make from any upsells, subscriptions, etc.

    Many times someone will sell a product for say $27 and include a free month subscription to a membership site. After the first month you are automatically billed $47 per month until you cancel. The $27 would be the front end, and the $47 would be the back end.
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    > > > [FREE WSO] < < <
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    • Profile picture of the author MacS09
      I've just been through a great course by Lee McIntyre - ProfitMax Course - that I bought for $19.95 a couple of weeks back or so. Don't know whether it's still on the market for this price.

      Alternatively, get Alex Jeffrey's current offering for $27 on the WSO forum (I am one of those who paid $997 for it a couple of years ago).

      Darn, I wish I had affiliate links to those two here and now...

      Max
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  • Profile picture of the author sensei majid
    Hey Quahas...
    1) sales page front end ...like a WSO $10.00
    2) payment pay pal or jvzoo (btw there are others)
    3) OTO
    4) refuse oto, down sale $2

    I see someone answered upsell, so Im just giving u another flow chart...
    hope that helps a lil... o i just purchased wp sales engine... take a look u can do all of these sequences for sells to your prospects.

    B Well.
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  • Profile picture of the author smallbizlifeline
    You can also ask permission to send them additional information and then start them in a long-term drip sequence.
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