Two part question;
I was contacted regarding an offer to have a text link placed on one of my sites, I have read a little here about media buys, but really have no experience with it. I know this can be important and want to learn. How can I evaluate my site to come up with a dollar figure for this link? Currently this site receives about 50 uniques per day - I am actively doing SEO for the site and should have those numbers tripled soon *if i don't screw up*.
Second Question: This particular company that contacted me is called More Digital and is a UK based company - anyone have experience with them at all?
Any good articles on this subject would also be appreciated.