Let me put you in the picture...
There is a live music/wedding reception/conference venue/restaurant in my town that has a basic website. It's clearly a home-made job, and it has very little search engine juice. It does little to "sell" the venue. I know exactly how to re-design the site so that it not only appears on page on of google for relevant search terms, but also turns it into a moneymaker for the venue.
Here's what I've done so far: I wrote a letter to the owners, telling them that I know how to turn their site into a "bookings generating, money making machine for years to come" - they liked it so arranged for me to speak to the manager, who agreed with me, likes the idea etc, and was impressed by the price I quoted. He has now asked me to put together a "proposal" for the owners, in time for their weekly meeting tomorrow. Basically, my foot is well and truly in the door, but I need to explain everything in a language that the owners can understand, in order to "seal the deal". The owners are a bit older than the manager, and they're not really internet-minded. I guess I need to write in a way that my grandparents might understand.
Problem is, I'm having a total nightmare with writers block at the moment. I'm having some personal problems at the moment that are making it extremely difficult for me to concentrate.
This deal is SO important right now - I really need this job. I just don't know what to say in this proposal. I've pretty much already sold it to the venue manager, but he needs me to really show the owners what it's all about and how it will make them more money, and then (hopefully) they will sign up.
The key points I am selling are:
1. Search engine optimization
2. Re-design of the site (better navigation, more appealing design/layout/graphics etc)
3. Opt-in (mailing list).
If there's anybody out there who can give me some tips, or a clue about how to write for these people, I'll be eternally grateful.
Can anybody out there lend a hand?
Thanks in advance.