Planning a BIG product launch and have questions...

by winebuddy 8 replies
Hello you!

I have been in the "sales" business for about 23 years. I'm not too bad at internet marketing on the side. (make a few G's a month)

The industry I have been associated with professionally is currently in a major downturn. What I have found is that most of the people in my business have NOT embraced the internet and are still trying to rely upon print media and the "old ways" of doing business.

It's like dealing with Dinosaurs... and when I do a class on IM that is geared for my industry, the 40 to 50 people that take the class are WOWed to the point that they can't wait to leave and get started! But, of course, they never do.

So - I decided to do a 6 hour class and hired a video production team. My local industry association is promoting the class to our members so with only 65 seats and a whopping $70 for the event, we should fill up.

I have put up a website and am going to use Kunaki for the sales and shipping of the DVD course. I also plan on hiring a transcriber to transcribe he seminar and put it in book form. And then we'll sell the hardcopy and an online copy.

Here's the question: My target market is worldwide with about 5 to 6 million in the niche - these are people that absolutely NEED this stuff.

1) How do I get to them?
2) Best way to set up a traffic funnel that will motivate to buy?
3) Should I consider a JV deal with a larger marketer?
4) I have no email list of these people but have heard they can be bought. Buy it? (it's thousands of dollars )

Any advice is MORE than appreciated - your advice is essential!

Thanks in advance...
#main internet marketing discussion forum #big #launch #planning #product #questions
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  • Profile picture of the author eholmlund
    Originally Posted by winebuddy View Post

    1) How do I get to them?
    that's the million dollar question, isn't it. There are many ways to get targeted traffic, and the best method for your niche may vary from others. If members of your niche are all searching for something on the search engines, then SEO and PPC would be good.
    If they congregate on certain sites or forums, then paid ad placements or CPM might work. If they belong to certain newsletters or trade publications, then those would be great resources to tap.

    But ultimately... whatever source(s) you tap into... be sure to get those people onto YOUR list so that you can access them easier next time.


    Originally Posted by winebuddy View Post

    2) Best way to set up a traffic funnel that will motivate to buy?
    Depends on your product and your audience. But as a generalization, a good funnel starts with FREE. Give them something for free, then sell them something, then sell some something bigger.

    Originally Posted by winebuddy View Post

    3) Should I consider a JV deal with a larger marketer?
    Absolutely... particularly if they have a list and connections to the traffic you need. If there is a "guru" in your particular niche, that would be who you want to JV with.

    Originally Posted by winebuddy View Post

    4) I have no email list of these people but have heard they can be bought. Buy it? (it's thousands of dollars )
    Maybe. It's pretty standard to buy physical mailing lists and send them real mail, but you have to be careful about buying an email list. In general I would stay way from buying an email list, because spam complaints are too bad for your reputation. It would be better to pay to have someone with an established relationship with their list to mail on your behalf... you can send those people to a landing page which will get them onto your list. But make no mistake about it... it IS worth investing some serious cash to build your list. But you need to BUILD your list rather than buying it.
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  • Profile picture of the author winebuddy
    thanks eric - all good advice!
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    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author lcombs
    Jeff Walker's Product Launch Formula.
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  • Profile picture of the author winebuddy
    lcombs - I got all the emails, actually was very motivated to buy...until I saw the pricetag OUCH.

    I passed.

    Of course, I have wondered ever since then if that was something I should spend the money on.
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    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author winebuddy
    ok - I bought it. I figured for $17 it must be GOOD!

    Of course, if it doesn't deliver, I'll be requesting a refund :-)

    Mike
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    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author winebuddy
    You didn't write it - it was someone who had a bad command of the english language. But there is some helpful stuff in there so I'll hold off on the refund request...for now :-)

    Anyone else?
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    birminghamshootingrange.comfor sale |"Knowledge is NOT power... ACTION on Knowledge is power"
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    • Profile picture of the author Jamie Iaconis
      Originally Posted by winebuddy View Post

      You didn't write it - it was someone who had a bad command of the english language. But there is some helpful stuff in there so I'll hold off on the refund request...for now :-)

      Anyone else?
      No, I did not write it, you are right... Maybe it
      could use a re-write, thanks for the comment...

      But I do know there is great information in there, because
      I read it and I knew it would be a great read for others!

      Enjoy and best wishes on your product launch!

      Jamie
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