I have been in the "sales" business for about 23 years. I'm not too bad at internet marketing on the side. (make a few G's a month)
The industry I have been associated with professionally is currently in a major downturn. What I have found is that most of the people in my business have NOT embraced the internet and are still trying to rely upon print media and the "old ways" of doing business.
It's like dealing with Dinosaurs... and when I do a class on IM that is geared for my industry, the 40 to 50 people that take the class are WOWed to the point that they can't wait to leave and get started! But, of course, they never do.
So - I decided to do a 6 hour class and hired a video production team. My local industry association is promoting the class to our members so with only 65 seats and a whopping $70 for the event, we should fill up.
I have put up a website and am going to use Kunaki for the sales and shipping of the DVD course. I also plan on hiring a transcriber to transcribe he seminar and put it in book form. And then we'll sell the hardcopy and an online copy.
Here's the question: My target market is worldwide with about 5 to 6 million in the niche - these are people that absolutely NEED this stuff.
1) How do I get to them?
2) Best way to set up a traffic funnel that will motivate to buy?
3) Should I consider a JV deal with a larger marketer?
4) I have no email list of these people but have heard they can be bought. Buy it? (it's thousands of dollars )
Any advice is MORE than appreciated - your advice is essential!
Thanks in advance...