High CPC - What does it suggest?

8 replies
I am currently conducting an "experiment" and would like to know more further if what what does the a high CPC suggest.

Would look forward for your thoughts warriors
#cpc #highest #suggest
  • Profile picture of the author packerfan
    It suggests that advertisers are willing to pay high amounts on Google's SEARCH network for extremely competitive keywords. Nothing else.

    Go build a website around car insurance quotes, spend 5 years getting on page 1, and monetize with adsense. You'll get a bunch of $1 clicks, not the $20 clicks you're hoping for.
    Signature

    Nothing to see here

    {{ DiscussionBoard.errors[5632503].message }}
  • Profile picture of the author lotsofsnow
    It suggests that the market you are looking at is profitable or full of idiots or both.
    Signature

    Call Center Fuel - High Volume Data
    Delivering the highest quality leads in virtually all consumer verticals.

    {{ DiscussionBoard.errors[5632548].message }}
  • Profile picture of the author Randall Magwood
    Makes me think that the niche is very competitive, and that to compete with them, you will probably need 5,000 keywords or more to bid on... or to optimize around with pages on your website. A high CPC tells me not to advertise here, and find other new places to advertise at where there isn't as much competition. But if not that.... i'd just go and implement a 100% free marketing campaign for my business -- depending on if i have a passion for the niche.
    Signature

    {{ DiscussionBoard.errors[5632614].message }}
  • Profile picture of the author itsmeantor
    Banned
    I have promoted a site with financial products using article marketing. It's true that it will be waste of time ranking a site for these keywords.
    But you can promote them using blog comments, Article marketing, Forum marketing, etc.
    Good content is a must before doing all these marketing as you want the visitors to like you and share with their Facebook and Twitter.
    {{ DiscussionBoard.errors[5632625].message }}
    • Profile picture of the author Sornie Samante
      Originally Posted by itsmeantor View Post

      I have promoted a site with financial products using article marketing. It's true that it will be waste of time ranking a site for these keywords.
      But you can promote them using blog comments, Article marketing, Forum marketing, etc.
      Good content is a must before doing all these marketing as you want the visitors to like you and share with their Facebook and Twitter.
      Article Marketing is one of the best ways that I know in generating traffic, as of this moment it gives me the good ROI. But I need to do more on this.

      Did actually try to market those keywords as well and it seems like I have hard time ranking all of them, some are doing well while some are not, I can also tell that not all keywords with high CPC are extremely profitable, thanks to experience.
      {{ DiscussionBoard.errors[5739792].message }}
  • Profile picture of the author KenThompson
    It would be helpful to know if you are actually running a PPC campaign and where. So I'll go with Google Adwords.

    A high CPC can suggest several things. Also, it all depends on what you call a high CPC. Some are not really to be debated because they are truly high, like 5, 10, or 30 per click. So...

    If you are setting up a campaign at Google, you may be quoted a cost that is higher than what others are paying for theirs. So keep that in mind. A high CPC for you does not mean everyone else is paying that amount.

    But there's a sliding scale that has to be considered. If your campaign is not well-optimized or sufficiently relevant where it needs to be, then you will pay a proportionately higher CPC than the rest who are doing things "properly."

    So you can be in a niche that has average CPC's of less than a dollar, let's say.

    But your ad groups are all screwed up, your keywords and assignments are not well-chosen or structured, etc. Your ad groups are not relevant vis-a-vis your destination URL, etc. What will happen is your CPC for the position you are aiming for could be over $5 per click.

    See?

    There's a lot more to consider than simply stating that such and such a niche has high CPC's. Some do, but even some competitive niches are not really all that high, overall and relatively speaking, when you think about the possible ROI that is available.

    You are conducting an experiment? I hope that means testing. Sounds like you are new to PPC. That's fine. Get some good knowledge from credible people before you get too far along. In fact, do not proceed until you do that.


    Ken
    {{ DiscussionBoard.errors[5632637].message }}
    • Profile picture of the author Sornie Samante
      Originally Posted by KenThompson View Post

      It would be helpful to know if you are actually running a PPC campaign and where. So I'll go with Google Adwords.

      A high CPC can suggest several things. Also, it all depends on what you call a high CPC. Some are not really to be debated because they are truly high, like 5, 10, or 30 per click. So...

      If you are setting up a campaign at Google, you may be quoted a cost that is higher than what others are paying for theirs. So keep that in mind. A high CPC for you does not mean everyone else is paying that amount.

      But there's a sliding scale that has to be considered. If your campaign is not well-optimized or sufficiently relevant where it needs to be, then you will pay a proportionately higher CPC than the rest who are doing things "properly."

      So you can be in a niche that has average CPC's of less than a dollar, let's say.

      But your ad groups are all screwed up, your keywords and assignments are not well-chosen or structured, etc. Your ad groups are not relevant vis-a-vis your destination URL, etc. What will happen is your CPC for the position you are aiming for could be over $5 per click.

      See?

      There's a lot more to consider than simply stating that such and such a niche has high CPC's. Some do, but even some competitive niches are not really all that high, overall and relatively speaking, when you think about the possible ROI that is available.

      You are conducting an experiment? I hope that means testing. Sounds like you are new to PPC. That's fine. Get some good knowledge from credible people before you get too far along. In fact, do not proceed until you do that.


      Ken
      Thank you, I was just trying to test those keywords with high CPC. Apart from looking at the CPC I also consider some things before actually digging in. I am not actually new to PPC, but I don't use it a lot these days. I'll have to do good reverse engineering when I engage myself to this.
      {{ DiscussionBoard.errors[5739805].message }}

Trending Topics