Free WSO Opt-Ins vs. Solo Ad Opt-Ins

15 replies
Interesting dilemma here.

So, say you have the option to launch a free WSO or purchase a solo ad.

Note: a free WSO, as in, an WSO that you offer for free upon opting in to your list.

If you launch a WSO, you might get 50-100 opt-ins, just as an example. This will cost $40 and those that opt-in most likely aren't in tons of mailing lists.

However, say you purchase a solo ad. The cost might be around the same ($40ish), and you might receive more opt-ins, lets say 100-150. These opt-ins however are constantly sent these messages (as expected from someone opted-in to a list in which the owner sells solo ads), and chances are they're in a good amount of lists already.

The more lists someone is opted-in to, the less likely they are to open your email and most importantly, purchase something. <-- my belief. Right, wrong, what do you think?

/discuss!
#free #optins #solo #wso
  • Profile picture of the author jaggyjay
    Sounds like something worthy of testing to me
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by resellcells View Post

    The more lists someone is opted-in to, the less likely they are to open your email and most importantly, purchase something. <-- my belief. Right, wrong, what do you think?
    Without writing a book about the "ifs", "ands" and "buts" involved here, I more or less agree with this belief.

    Originally Posted by resellcells View Post

    If you launch a WSO, you might get 50-100 opt-ins, just as an example. This will cost $40 and those that opt-in most likely aren't in tons of mailing lists.
    This I find much harder to believe. My guess is that most people who "buy" a free WSO (i.e. get product-delivery in exchange for only an opt-in) are on a large number of other lists.

    Tangential point coming up, and based on no personal experience at all (I've never done a WSO): I think you probably build a far, far better list by promoting a $1 WSO rather than by offering a free one.

    In one case you have a buyers' list of people known to have credit-cards and/or PayPal accounts and both the ability and willingness to use them online.

    In the other, you have a mixture of some of those people and a (larger?) number of people of whom that isn't true, with no way to distinguish between the two groups.
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  • Profile picture of the author marcuslim
    All that said, if you have a big list of a mixture of different types of people, I think most marketers agree that on average, you can expect each subscriber to be worth $1 per month. True that most of them will be worth $0, but the few buyers on the list will make the average to be approximately $1 a month. Of course, if your list is made up solely of buyers, then each subscriber is worth much much more than $1.
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  • Profile picture of the author JasonParker
    I can see why you'd think that and I see your logic.

    The reality is that we're all on a ton of lists.

    The only place you're going to get subscribers who aren't on a ton of lists is with organic traffic, ppc, or media buys.
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    • Profile picture of the author Troy_Phillips
      Jason .. it is time you did a WSO about media buys You or Mike Hill either one could knock the top off of this traffic stream in a way few others could.


      Originally Posted by JasonParker View Post

      I can see why you'd think that and I see your logic.

      The reality is that we're all on a ton of lists.

      The only place you're going to get subscribers who aren't on a ton of lists is with organic traffic, ppc, or media buys.
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      • Profile picture of the author JasonParker
        Originally Posted by Troy_Phillips View Post

        Jason .. it is time you did a WSO about media buys You or Mike Hill either one could knock the top off of this traffic stream in a way few others could.
        I appreciate your confidence in me but comparing me to Mike Hill when it comes to media buys is like comparing me to Chuck Norris.

        That is... If we are talking about the same Mike Hill.

        I'm no expert on media buying... Those guys are doing tens of millions a year.
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        • Profile picture of the author Troy_Phillips
          I know Mike Hill is brilliant on the matter but I know I would sign up to the Jason Parker School Of Media Buys :-)



          Originally Posted by JasonParker View Post

          I appreciate your confidence in me but comparing me to Mike Hill when it comes to media buys is like comparing me to Chuck Norris.

          That is... If we are talking about the same Mike Hill.

          I'm no expert on media buying... Those guys are doing tens of millions a year.
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  • Profile picture of the author Troy_Phillips
    A good solo ad usually runs $0.65 to $1.10 per subscriber. I am talking the better list jockeys like Reed Floren test.

    I would think(optimal word here) a $40 WSO would get subscribers for a lot less than that for the fact the WSO runs until you close it and a solo is a one time deal.

    Now solo or WSO .. really doesn't matter .. most of these people are on a lot of list but I tend to think like Alexa and think the WSO list member is probably being hit harder.

    Either list member will tend to open your emails more often if you wine and dine them longer than you would someone you collected from a content based capture page you are driving traffic to yourself.

    Give them free tools and free advice for a couple of weeks before they ever face a sales page or even a funnel change.
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  • Profile picture of the author Ross Cohen
    Interesting points, all. I was considering making my WSO (in my sig) $1, but the way I looked at it was: if someone is going to spend $1, they'll also spend $0. This means some of the subscribers, probably "most", won't end up converting... at least initially (if ever), but the ones that hopefully will, will also have subscribed. Sure this means I'll potentially be spending a little more than I have to (AWeber's fees are based on subscribers i.e. 500, 1000, etc.).
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    • Profile picture of the author WillR
      Originally Posted by resellcells View Post

      Interesting points, all. I was considering making my WSO (in my sig) $1, but the way I looked at it was: if someone is going to spend $1, they'll also spend $0. This means some of the subscribers, probably "most", won't end up converting... at least initially (if ever), but the ones that hopefully will, will also have subscribed.
      That sounds good in theory but I will be the first to tell you that over the years I have probably read about 1 or 2 of the free WSO's and purchased way way more than that. Generally when I see the word free I walk the other way because from my own experience, a lot of it is just a waste of time and you end up getting spammed with offer after offer.

      You always need to ask yourself why this person is not charging for their information. Usually there is a catch.

      Having said that there are people like Jason above who I see launching new free WSO's every couple of days to build his list so it must be working for him. Just not the method I prefer to use. I prefer a paid product so I'm not having to relaunch my offers every few days.
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  • Very interesting thought indeed.
    I guess if you have the money you can try both. Or try both over a couple of months at least.
    Also with the WSO approach, you will be building a list of "potential buyers". Obviously they aren't real buyers because they will be the kind of people that hang out in the WSO thread at least.
    Give it a go.
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  • Profile picture of the author IamTJM
    This is the exact question I have been asking myself over the last two months and in my experience, solo ads yield better results than free WSOs. With the exact same funnel, I was able to add 150 subscribers on my best day from one of my free WSOs. However, on the back end I only had 5 sales which totaled around $45. The smallest solo ad I have done was for 500 clicks and that was for $150. I was able to add 270 subscribers and made $270 ($1 per subscriber off the bat is pretty great) on the back end. So although I got more subscribers for the amount of money on my free WSO, I made more money on the back end through the solo ad.
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    • Profile picture of the author DSTeam
      The only way to know for sure which of these 2 methods work best is to test them for at least 3-4 runs. Different people will "see" your funnel at different times and you need at least 500 opt-ins to make the right judgment.
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  • Profile picture of the author IamTJM
    I agree. The result of one test should not be considered conclusive. However, my experience with solo ads has consistently been better than with free WSOs. Both have been effective for me, but solo ads have the advantage in my experience. One reason may be because free WSOs bring in opt-ins from people browsing the forum or receiving alerts from Warrior Plus (this may be very significant as there are tons of freebie seekers being automatically alerted when a free WSO is launched). On the other hand, solo ads bring in opt-ins from a recommendation, which may affect the "trust" factor significantly.

    Also, a quick note to anyone thinking of running a free WSO. Instead of bumping your WSO, I recommend you start a whole new thread, even if it is the exact same offer. Don't worry, it will be approved even if it is the same offer as another of your WSO threads. The reason being is because Warrior Plus' Alert system has a feature that will alert people when a NEW WSO is launched based on the keywords in the title of the thread. For example, if "PLR" is in your thread title, 524 people will be notified via email through Warrior Plus that your WSO has launched. This is because 524 have signed up to be notified whenever "PLR" is in a WSO thread title. However, if you just bump your thread, no alert will be issued. I actually learned this by observing Jason Parker's WSO listing history in Warrior Plus
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  • Profile picture of the author Mark72
    The quality of your leads will be higher from the WSO. Most solo ads are sent out to non-buyer lists, but if your marketing/relationship building skills are strong you can still get sales.

    Also, sometimes people will be on your list for well over a year as a non-buyer and all of a sudden their circumstances will change and they'll start buying all of your offers.
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