I just started learning about internet marketing in late November & have learned A LOT, staying up like a crackhead. Anyways I want to test my skills on a friends website but am puzzled on how to go about helping him. He owns a Party bus company in San Diego but the domain name has nothing to do with Party bus. His site is nowhere near 1st page of google. He knows what I've been up to and said that he would let me try to rank his site up to get more customers and if he does see an increase in customers he would pay me. So my question is how would I rank it for Party Bus Services if the domain name and site is not optimized for that?