Why Giving Away Someone Else's Product May Be A Loosing Strategy
You've done the work of introducing yourself to your lead, but then you're saying "I'm going to turn it over to this person so you can hear what they have to say." After that, your lead receives emails from you, but maybe they realize that they like the way the other marketer gets their point across, etc. In the end, they may not be that into what you're saying, and may be more likely to opt out, since you're not really what they've bought into. I wonder how that really plays out.
Anybody have any thoughts on this?
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