Selling sites to local businesses

by burtie 49 replies
Hi all,

I have taken some advice from a warrior in another thread and created a site specically to sell.

The site is Witney Accountants | Accountants in Witney Oxfordshire

Can you please review it and give me any feedback that you may have before I get back links to otimize it for its keywords?

Thanks
#main internet marketing discussion forum #businesses #local #selling #sites
Avatar of Unregistered
  • Profile picture of the author Eric Lorence
    I would look into changing up the theme, making it more business like.

    Hard to tell what the site is about from the visual cues, which are very important.

    Seems like a site for a B&B, upon first impression.

    Accountants usually mean tax preparation, so the pics should represent that.

    Maybe some pic's of the staff as well, to achieve the friendliness quality.

    If your creating the header in Photoshop, be sure to turn on "Anti-Aliasing" under "layers/ layer type.

    This will remove the choppyness in the title fonts.

    Good luck!

    {{ DiscussionBoard.errors[500126].message }}
  • Profile picture of the author Charles Brown
    Hi Burtie,
    I love it. I have to think that it will sell fast if you promote it well. I'm looking forward to hearing your results.
    {{ DiscussionBoard.errors[500127].message }}
  • Profile picture of the author burtie
    Thanks guys... I will take your comments onboard and get to work.
    {{ DiscussionBoard.errors[500241].message }}
  • Profile picture of the author GoGetta
    Hi Burtie,

    Yes, I agree with Eric, change up the theme and maybe design a header with professional images. Accountants and professional services look for a professional image, so you need to portray that within the site to gather interest.

    Image even though superficial and can be modified easily, can put people off before they even speak to you regarding the possibilities!

    HTH

    GoGetta
    {{ DiscussionBoard.errors[500270].message }}
  • Profile picture of the author RandyW32
    Is this one of your first sites? It looks really amazing keep up the good work!
    {{ DiscussionBoard.errors[500285].message }}
  • Profile picture of the author burtie
    Hi guys, Thanks for your comments...

    I am just figuring how to get this site listed in google as it is my aim to sell it by the end of the week.
    {{ DiscussionBoard.errors[500288].message }}
  • Profile picture of the author Roger Mayne
    Hi Burtie

    It's not my intention to put you off at all, but my first impression is that it's a little plain. As the others have said, I think you need to have some financial images in there, and a header. The text in the header looks a little grainy. If you have any articles that are tax/accountant/financial related, perhaps you could add a couple of advisory pages to get Google spidering your pages and getting indexed.

    It's a great start though, may just need some tweaking. Good luck with it.
    Signature

    "If you don't quit, you can't fail"
    Success will follow.

    {{ DiscussionBoard.errors[500426].message }}
  • Profile picture of the author mistertortoise
    hey,

    i also read the other thread about this business strategy on the warrior forum, thought it was a really good idea.

    Well done for actually taking the action and getting a site up.

    I'm thinking about doing the same thing for local business up here in glasgow but i'm wondering how to go about pricing my sites.

    What are you offering your customers for £360? Are you going to fill the site up with their own content and how many pages will you offer to build for them? Are you offering hosting as well?



    About your site:

    Like others said, the header text looks a bit blocky. Also I'd try making the header text bigger and lining it up with the paragraphs in the main content to see how it looks, rather than having it centered.

    I think the images in the content would look better if they were both the same size and had borders around them.

    maybe try another font and different spacing between letters, lines of text and paragraphs to make the content area look a bit more interesting.

    i agree that you should try and make it a bit more accountancy looking (whatever that is haha)

    Don't mean to rip your efforts apart, I think your site is a really good
    Signature
    Google Adsense | Make Money Online - Watch me as I try to make 50$ a day from Adsense by the 1st of July.
    {{ DiscussionBoard.errors[500924].message }}
    • Profile picture of the author burtie
      Originally Posted by mistertortoise View Post

      hey,

      i also read the other thread about this business strategy on the warrior forum, thought it was a really good idea.

      Well done for actually taking the action and getting a site up.

      I'm thinking about doing the same thing for local business up here in glasgow but i'm wondering how to go about pricing my sites.

      What are you offering your customers for £360? Are you going to fill the site up with their own content and how many pages will you offer to build for them? Are you offering hosting as well?



      About your site:

      Like others said, the header text looks a bit blocky. Also I'd try making the header text bigger and lining it up with the paragraphs in the main content to see how it looks, rather than having it centered.

      I think the images in the content would look better if they were both the same size and had borders around them.

      maybe try another font and different spacing between letters, lines of text and paragraphs to make the content area look a bit more interesting.

      i agree that you should try and make it a bit more accountancy looking (whatever that is haha)

      Don't mean to rip your efforts apart, I think your site is a really good
      It was only a quickie site. Hopefully it will sell for its rankings in google. At the moment it is not indexed, but when it is I will optimize it for the keywords on the site.
      {{ DiscussionBoard.errors[500978].message }}
  • Profile picture of the author burtie
    Oh I forget to say... There is also well over 100 accountants in town, so loads of potential buyers when the email goes out.
    {{ DiscussionBoard.errors[500980].message }}
  • Profile picture of the author mistertortoise
    Could give a little detail on what are you offering your customers?

    Are you going to fill the site up with their own content and how many pages will you offer to build for them? Are you offering hosting as well?

    do you think the ranking will go a long way to selling the site? I would think that most business would buy on the look of the site alone, but i suppose you could sell the fact that it does well in the SERPs to them.

    thanks
    ric
    Signature
    Google Adsense | Make Money Online - Watch me as I try to make 50$ a day from Adsense by the 1st of July.
    {{ DiscussionBoard.errors[501146].message }}
    • Profile picture of the author burtie
      Originally Posted by mistertortoise View Post

      Could give a little detail on what are you offering your customers?

      Are you going to fill the site up with their own content and how many pages will you offer to build for them? Are you offering hosting as well?

      do you think the ranking will go a long way to selling the site? I would think that most business would buy on the look of the site alone, but i suppose you could sell the fact that it does well in the SERPs to them.

      thanks
      ric
      For me at the moment this is just an experiment. I want to see if it will sell on serps alone. That way if it does then it is a simple project that I can do for an hour a day to boost my bottomline.
      {{ DiscussionBoard.errors[501186].message }}
      • Profile picture of the author mistertortoise
        Originally Posted by burtie View Post

        For me at the moment this is just an experiment. I want to see if it will sell on serps alone. That way if it does then it is a simple project that I can do for an hour a day to boost my bottomline.

        no worries, good luck with it all.

        i think its a great idea and might give it a shot myself when i get some spare time.
        Signature
        Google Adsense | Make Money Online - Watch me as I try to make 50$ a day from Adsense by the 1st of July.
        {{ DiscussionBoard.errors[501320].message }}
  • Profile picture of the author baca85
    At this moment its not worth £360 to be frank. Its not indexed in google. Only has one page. An accountant couldn't use it as it is. So would have to hire someone to build a page. The domain is the only thing of value at moment for the site. So its probable only worth £10-20 at most currently
    {{ DiscussionBoard.errors[501221].message }}
    • Profile picture of the author burtie
      Originally Posted by baca85 View Post

      At this moment its not worth £360 to be frank. Its not indexed in google. Only has one page. An accountant couldn't use it as it is. So would have to hire someone to build a page. The domain is the only thing of value at moment for the site. So its probable only worth £10-20 at most currently
      Sure... You may have noticed that I said that I haven't got backlinks yet and optimized it. This will be done one the site is indexed which I am working on first.
      {{ DiscussionBoard.errors[501234].message }}
      • Profile picture of the author baca85
        Originally Posted by burtie View Post

        Sure... You may have noticed that I said that I haven't got backlinks yet and optimized it. This will be done one the site is indexed which I am working on first.

        I think you should not try to sell it yet. Spend a little time doing up and getting it ranking with traffic to it. I personally would not go with a wordpress theme. Get it ranking in google for all thing Whitney and accountant. Then you can sell it for £1000 or something. Remember accountants charge an arm and a leg and if this generates them even one sale it paid for itself.
        {{ DiscussionBoard.errors[501270].message }}
        • Profile picture of the author burtie
          Originally Posted by baca85 View Post

          I think you should not try to sell it yet. Spend a little time doing up and getting it ranking with traffic to it. I personally would not go with a wordpress theme. Get it ranking in google for all thing Whitney and accountant. Then you can sell it for £1000 or something. Remember accountants charge an arm and a leg and if this generates them even one sale it paid for itself.
          I am not going to sell it yet. I am going to wait until i get some great serp results.

          The idea is to get this one right with a low budget (current spend £15) and then do maybe 10 a month.

          Lets hope I get it right...

          I will keep you all updated
          {{ DiscussionBoard.errors[501313].message }}
          • Profile picture of the author baca85
            Originally Posted by burtie View Post

            I am not going to sell it yet. I am going to wait until i get some great serp results.

            The idea is to get this one right with a low budget (current spend £15) and then do maybe 10 a month.

            Lets hope I get it right...

            I will keep you all updated
            Remove the website for sale then from the page. Wont help you rank for what you want in google
            {{ DiscussionBoard.errors[501330].message }}
  • Profile picture of the author shukes
    Originally Posted by burtie View Post

    Hi all,

    I have taken some advice from a warrior in another thread and created a site specically to sell.

    The site is Witney Accountants | Accountants in Witney Oxfordshire

    Can you please review it and give me any feedback that you may have before I get back links to otimize it for its keywords?

    Thanks
    Did you buy the WSO named ognm, looks like a decent product, but i personally struggled with the idea of going offline, as sales is not my thing, but the theory ids a good one, let me know if you get any success

    regards

    Peter
    {{ DiscussionBoard.errors[501244].message }}
  • Profile picture of the author veros
    Hi, Great start. I would also agree with the others, get a nice wordpress theme on their and a custom header.

    By the way, what thread are you referring to where you heard this idea?
    {{ DiscussionBoard.errors[501251].message }}
    • Profile picture of the author Keith Boisvert
      I had done a sample site like this a long time ago but never pursued it. Your post reminded me about it so I just checked. It's got two positions on page one on Google for me specific term.

      Now that I look at it the site actually sucks, but I had even done a video about it and put it on the site. I was going with the rental option.

      The site itself is not my best work, and I never pushed it, but maybe you can get an idea or two out of it.

      HERE

      Did I mentioned it sucked? But the screenshots and the video came out ok, maybe it will spark something.
      {{ DiscussionBoard.errors[501261].message }}
      • Profile picture of the author burtie
        Originally Posted by Keith Boisvert View Post

        I had done a sample site like this a long time ago but never pursued it. Your post reminded me about it so I just checked. It's got two positions on page one on Google for me specific term.

        Now that I look at it the site actually sucks, but I had even done a video about it and put it on the site. I was going with the rental option.

        The site itself is not my best work, and I never pushed it, but maybe you can get an idea or two out of it.

        HERE

        Did I mentioned it sucked? But the screenshots and the video came out ok, maybe it will spark something.
        Great... You are now #1 for 'Leominster Attorneys'

        When I get the serps I will take screen shots like you have. Thanks for the idea
        {{ DiscussionBoard.errors[501299].message }}
        • Profile picture of the author Keith Boisvert
          Originally Posted by burtie View Post

          Great... You are now #1 for 'Leominster Attorneys'

          When I get the serps I will take screen shots like you have. Thanks for the idea
          Haha. Yeah, it was just a sample site back in June. Back then there were some decent searches for the keyword phrase too. Too bad I never tweaked it and did something more with it. I remember having some plans for it too. Ah well, if you got an idea out of it then that's good.

          I should take the damn thing down.

          Keith
          {{ DiscussionBoard.errors[501327].message }}
          • Profile picture of the author burtie
            Originally Posted by mistertortoise View Post

            no worries, good luck with it all.

            i think its a great idea and might give it a shot myself when i get some spare time.
            Sure... Hopefully soon I will have some posiitive feedback for you

            Originally Posted by Keith Boisvert View Post

            Haha. Yeah, it was just a sample site back in June. Back then there were some decent searches for the keyword phrase too. Too bad I never tweaked it and did something more with it. I remember having some plans for it too. Ah well, if you got an idea out of it then that's good.

            I should take the damn thing down.

            Keith
            Why not tart it up and try and sell it?
            {{ DiscussionBoard.errors[501332].message }}
            • Profile picture of the author Keith Boisvert
              Why not tart it up and try and sell it?
              I dunno, its not my area of expertise I guess. I focus primarily on the service aspect of designing, marketing and then maintenance(residual income).

              Selling sites was never my thing, which is why I had forgotten about it. It was just a fling

              keith
              {{ DiscussionBoard.errors[501348].message }}
              • Profile picture of the author burtie
                Originally Posted by Keith Boisvert View Post

                I dunno, its not my area of expertise I guess. I focus primarily on the service aspect of designing, marketing and then maintenance(residual income).

                Selling sites was never my thing, which is why I had forgotten about it. It was just a fling

                keith
                A few emails to the right people and it may be worth a buch or two.
                {{ DiscussionBoard.errors[501381].message }}
              • Profile picture of the author JohnMcCabe
                Originally Posted by Keith Boisvert View Post

                I dunno, its not my area of expertise I guess. I focus primarily on the service aspect of designing, marketing and then maintenance(residual income).

                Selling sites was never my thing, which is why I had forgotten about it. It was just a fling

                keith
                You don't have to sell it to an end user, do you?

                Bet there's more than one site flipper on the WF who might take it off your hands. Or affiliates hawking some kind of legal guide...
                {{ DiscussionBoard.errors[501439].message }}
  • Profile picture of the author tj
    Did you registered their domain name? I assume that this accounting service is in the UK - is a .co.uk domain name for a local UK service not a better idea than a dot.com address?

    Timo
    {{ DiscussionBoard.errors[501425].message }}
    • Profile picture of the author burtie
      Originally Posted by tj View Post

      Did you registered their domain name? I assume that this accounting service is in the UK - is a .co.uk domain name for a local UK service not a better idea than a dot.com address?

      Timo
      We use both here.
      {{ DiscussionBoard.errors[501434].message }}
  • Profile picture of the author jasonl70
    I liek the idea.. but I think you need to reconsider your onpage SEO strategy..

    for one, google does not like 1 page sites.

    from the site:
    [quote]
    This website is optimized for the following keywords
    [quote]

    that sort keyword spamming isn't a very good idea.

    If it were me I'd fill out the site a bit more, break up the content across a few pages targeted to the different kw's, get a sitemap in place, etc..

    just my 2 cents/pence
    Signature

    -Jason

    {{ DiscussionBoard.errors[501669].message }}
  • Profile picture of the author dmarze
    This is great idea. Thank you for that.
    Signature

    Get Unique Content Rich Website... I Will Build And Promote It For You (WSO)

    {{ DiscussionBoard.errors[502862].message }}
    • Profile picture of the author burtie
      Well the site is at #1 for 4 of its keywords and in the top 10 for the other 11. The one that I am really struggling with is Accountants Witney as it is still at #9

      Had loads of intest from local accountants, however they want all 15 keywords at #1 before a purchase.

      I guess I will keep getting those backlinks.
      {{ DiscussionBoard.errors[510434].message }}
      • Profile picture of the author tonyscott
        Originally Posted by burtie View Post


        Had loads of intest from local accountants, however they want all 15 keywords at #1 before a purchase.
        That's a bit unrealistic imo, certainly an unrealistic expectation. 15 keywords on PAGE 1 should be good enough for any business. If they want specific keywords at number 1, offer further seo.

        cheers

        Tony
        {{ DiscussionBoard.errors[510447].message }}
        • Profile picture of the author burtie
          Originally Posted by tonyscott View Post

          That's a bit unrealistic imo, certainly an unrealistic expectation. 15 keywords on PAGE 1 should be good enough for any business. If they want specific keywords at number 1, offer further seo.

          cheers

          Tony
          Yeah I know, but I will get them all up there for a good sale :-)
          {{ DiscussionBoard.errors[510462].message }}
  • Profile picture of the author doc_web
    Good Luck Burtie

    Just out of interest, is the site getting any traffic?

    {{ DiscussionBoard.errors[510626].message }}
  • Profile picture of the author jasonl70
    I would think a 1 page site doing well, overtime, would be an exception instead of the rule.. Maybe less competitive longer tail niches like local searches aren't really effected by this??

    personaly, I've always had better luck breaking my content up across different pages, optimizing each page around it's own kw phrase.

    we all have different experiences though
    Signature

    -Jason

    {{ DiscussionBoard.errors[511105].message }}
  • Profile picture of the author Samuel Lee
    Great responses, and I would agree that you would need to change your theme and maybe design a header with professional images. Admin accounting services always look for a professional and polished image, so would need to demonstrate that in your site to generate interest.
    Alter the images to reflect your targeted audience, and interest should come your way speedily! Hope this helps!
    {{ DiscussionBoard.errors[512348].message }}
  • Profile picture of the author burtie
    Thanks for your suggestions :-)
    {{ DiscussionBoard.errors[513002].message }}
  • Profile picture of the author Roger Mayne
    Hi Burtie

    How's this project going? Have you had any more luck yet getting the top spots for your keywords? Are the accountants who have contacted you offering you your full asking price? That's great if they are. I'd be interested to hear your results.
    Signature

    "If you don't quit, you can't fail"
    Success will follow.

    {{ DiscussionBoard.errors[513010].message }}
    • Profile picture of the author burtie
      Originally Posted by swiftdeal View Post

      Hi Burtie

      How's this project going? Have you had any more luck yet getting the top spots for your keywords? Are the accountants who have contacted you offering you your full asking price? That's great if they are. I'd be interested to hear your results.

      Hi,

      Some of the serps took a dive in the night . I will have to get working on them today. Everyone that has contacted me so far has wanted a discount, but I have stuck to my guns.
      {{ DiscussionBoard.errors[513025].message }}
      • Profile picture of the author Richard Tunnah
        Originally Posted by burtie View Post

        Hi,

        Some of the serps took a dive in the night . I will have to get working on them today. Everyone that has contacted me so far has wanted a discount, but I have stuck to my guns.
        A discount off your original low price? If so I'd think of using a different approach particularly if that site stays on the first page for most keyword terms over the next month. I'd print out your uniques and show them how these could be their clients and not another local accountants.

        Rich
        {{ DiscussionBoard.errors[513033].message }}
        • Profile picture of the author burtie
          Originally Posted by Richard Tunnah View Post

          A discount off your original low price? If so I'd think of using a different approach particularly if that site stays on the first page for most keyword terms over the next month. I'd print out your uniques and show them how these could be their clients and not another local accountants.

          Rich

          Cheers Richard...

          I thought that maybe if I can get to #1 and stay there for a week or two that I would be 9 more domains and optimze them for the same keywords. This would means all 10 results on page one.

          I could then sell all 10 domains for £5000 or sometheing like that. I could even put the whole package on ebay and sell it to the highest bidder.

          This would work out well as in about 6 weeks is the busiest time for accountants in the UK as it is the end of the financial year.
          {{ DiscussionBoard.errors[513108].message }}
  • Profile picture of the author FrontpageContent
    I would keep the site and promote it, then I would sell advertising to the local accountants, I think you would make a lot more money over time with that model.

    I am doing something similar in my area and it works very well

    I prefer getting a monthly payment for a site from the local advertisers rather than selling it for a one shot price.
    {{ DiscussionBoard.errors[513086].message }}
    • Profile picture of the author burtie
      Originally Posted by FrontpageContent View Post

      I would keep the site and promote it, then I would sell advertising to the local accountants, I think you would make a lot more money over time with that model.

      I am doing something similar in my area and it works very well

      I prefer getting a monthly payment for a site from the local advertisers rather than selling it for a one shot price.
      Would you be interested in PMing me one of your sites so that I can get ideas?
      {{ DiscussionBoard.errors[513111].message }}
Avatar of Unregistered

Trending Topics