I have an amazon affiliate site making $500/month...how much to sell it for?

12 years ago

I'd hold onto it for another month or so to make sure it stays at that rate or grows, the longer it makes that, the more you can charge.

I wouldn't be surprised to see it bring $3k-$4k right now as it is, but, I wouldn't be surprised if you had it for another 12 months and it stayed at $500/month for it to bring $6k+

EDIT: Also, if it is increasing in revenue - then you can most likely get more for it and try to project a curve at where it will be at in a year. Good way to get higher dollar.

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Jasonsc

12 years ago

As Brenden mentioned. If you keep it for another month or two and it continues to earn $500/month then you can expect to sell it for a higher price on Flippa.

However if I were you I would keep the website. It would be foolish to sell a website which is (by the sounds of what you say) rather new. If you have the number 1 slot locked down in Google you could have a nicer earner on your hands. Think of it this way. This website may bring you in $500/month for a year or two. Which could be around $10k or more. Or you could sell it now for maybe $3k or $4k, it doesn't really make sense.

There are of course other factors to consider. But you'd be best to keep the website and sell just when your monthly earnings begin to drop. That way you'll make the most you possibly can out of the site.

Also, continue to update your website regularly, to make sure you really lock down that top spot in Google with high quality and frequently updated content.

Why not expand into some other keywords? For example make a page on your website dedicated to accessories for the main product which you're advertising? Since your website already has some authority you might be able to rank for some other keywords easier than a brand new website. This would increase your earnings even more!

Anyway, good luck!

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mrjosco

12 years ago

Originally Posted by Jasonsc

However if I were you I would keep the website. It would be foolish to sell a website which is (by the sounds of what you say) rather new. If you have the number 1 slot locked down in Google you could have a nicer earner on your hands. Think of it this way. This website may bring you in $500/month for a year or two. Which could be around $10k or more. Or you could sell it now for maybe $3k or $4k, it doesn't really make sense.

This is dangerous advice. A dollar today DOES NOT equal a dollar tomorrow. In fact, a dollar today is of much greater value than a dollar tomorrow.

Why? Well, first there is inflation. Each day the value of the dollar he is earning goes down.

Second, there is investment, or return on investment and interest. $4000 today, placed in an investment averaging 10% return, accrued monthly, would have an estimated cash value of just over $4800 in 2 years. Of course, a 10% interest rate would be really high for today's market - but there are times in history (one likely approaching) where 10% is very low. Furthermore, investing in CAPITAL instead of stocks/mutual funds often has a much higher return than just 10%.

Of course, now we have to also factor in inflation. In two years that 10,000 will be worth, in a best case scenario, about 9400 - and that is assuming the inflation rate sticks at about 3%, which would be unrealistically low for our current economic times.

So without even calculating the time-value of money and current benefits of a cash flow infusion, you can see that holding the site and just earning money and not selling wouldn't be a big an advantage as originally thought.

Finally, "A bird in the hand is worth more than two in the bush". Why? Because current earnings does not guarantee future earnings. Money in the hand today is guaranteed. The potential to continue earning at the current rate is not.

It should also be noted the amount of time it will take to maintain the site while it is held and earns 10k. Even a website that only takes 1 hour a day will mean spending an extra 730 of time on the website. Is your time worth less than $10/hour? If not then selling the site now might actually be MORE profitable than holding on to it. Time IS money.

But thinks are more than just the numbers. What is of more value to the investment and future earning potential of your business. A small infusion of $500 to help cover monthly expenses or a larger infusion of $4000 that you can use to expand? Clearly the investment in capital has the most long term potential.

Why do you think States with lotteries will over you half the cash if you make them pay up front and will only pay the full 'winnings' if you choose a monthly payment spread out over 20 years?

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Jetmir

12 years ago

Selling it for $3k-$4k is pretty reasonable.

Good luck!

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cweber

12 years ago

Thanks for the help everyone

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TBInternetMarketing

12 years ago

Why do you want to sell it? If it's making a nice $500 I'd hang onto it. You've done all the hard work now so hang on to it.

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redstanford

12 years ago

why sell it? this makes no sense to me. you will make far money in the long run then the 4k you will make once.....

this seems foolish to me unless you feel like the short term success of $500 per month will not last long and you want to get out while you can still profit

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YasirYar

12 years ago

Why do yo want to slaughter a duck that lays a gold egg very day?

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achukuttan 12 years ago

Originally Posted by YasirYar

Why do yo want to slaughter a duck that lays a gold egg very day?

Exactly!!!!
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redstanford 12 years ago

Originally Posted by YasirYar

Why do yo want to slaughter a duck that lays a gold egg very day?

never seen it said so blatantly perfect before...
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yohoho

12 years ago

I would try to copy what you have done and get another Amazon site on the way up while you let this one age a bit more to get more money for it. Then when your second site is starting to produce you can sell the first one and start all over again. :-)

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ramiawad

12 years ago

$3k-$4k is good.

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Paul Gram

12 years ago

If you can write good marketing copy, you should be able to get at least $5,000-$7,000 for it.

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StephanieMojica 12 years ago

I would keep it for now (unless you REALLY need upfront cash flow) and do what other posters have recommended - try to create another one. If you must sell, sell one of them after you're sure it will only make $500 a month for at least $4,000.

Good luck!

Stephanie
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webmazter

12 years ago

Rinse and repeat make ten more sites like this than get addicted to the money

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sureshots

12 years ago

Try your luck with $5000! or start low and see if you can start a bidding war. Is $500 the maximum you've made or the minimum you've made in a month? If you're going to sell it make sure you mention that you currently have the top spot in Google and also try to mention that you can give advice on how to keep that number one position in Google.

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dsouravs

12 years ago

May be his website is abt. a seasonal item.

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Blakers

12 years ago

I think it's smart to sell as you can never be sure about future earnings these days, especially if you rely on Google traffic. I would hope to get 4K-5K for it.

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K1

12 years ago

Why would you sell it for 4K - 5K it's making 500 a month, you could make that in a year.

From what I've read buying a business is usually 2-3X sales. So I would say around 10K - 15K but then again if it's consistently bringing in revenue you don't need to sell it unless you need infusion of extra cash.

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Internet Wizard 12 years ago

One thing to consider that will determine the value of your site is if your URL is using a generic keyword domain, or if its infringing on a trademark.

If it's something like:

sonycybershotdsch9.com

you are likely to get a lot less than if its something like:

slrdigitalcameras.com

The reason is obviously that the buyer would risk losing the domain at any time through a UDNDRP, (and perhaps worse if sued by the trademark owner).
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FranklinMarketing

12 years ago

I would not sale it unless your dead broke. Replicate it and make more sites just like it.

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nicolas simpson

12 years ago

It all Depends if its making that amount on auto pilot and how much work or money you put in marketing it. It could i think you will be at a good chance of getting it sell for 10 months income but you never know these days.

Best regards.

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Detangled

12 years ago

Unless you need the $ to make an investment that will gain you far more than $3-4k, it would be wisest to hang on to it and keep making it grow. You got a cashflow of $500! Add another $2500, and you have your current selling price every month lol.

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Curtis2011

12 years ago

Originally Posted by cweber

Hello. I have an Amazon Affiliate site that has been making $500/month for about the past 3 months since it is now in the #1 spot of Google for it's main keywords.

I was wondering how much I could probably get for it either selling it on here or on Flippa? As I understand, typically 10 months revenue is what to expect but in this economy is that still the expected normal?

Any advice is greatly appreciated

Thanks

In the private forums that I participate in, people who know what they are doing buy and sell websites for a typical price of 24 to 36 months' worth of revenue, or more (depends on the individuals and the specifics of the website and niche).

However, there are many factors that matter deeply in the sale of your website. I would have to see ALL of the Google Analytics data and earnings data, as well as do my own research, to determine a price for your site.

As a general rule of thumb, your site can sell for (in my opinion) 24 months' worth of expected revenue. However, the final sale amount goes up or down drastically, based on whether the site will likely earn more or less money in the future.

Also, risk involved plays a role. If I see that your site is using blackhat SEO techniques that Google has already stated they are against, I would value it as much lower due to the risk of Google punishing your website.

Likewise, seeing your site rank at a #1 spot on Google by using solely whitehat techniques would make it more valuable in my eyes.

Another factor to consider is whether or not the product that your site sells as an affiliate will become obsolete anytime soon. For example, if your domain name contains "iphone4" in it, then it will eventually become obsolete and won't be worth very much. If the domain name was more general, like "bestphonereviews" or something like that, then it could hold more lasting value and could be updated with new affiliate products as old ones decline in sales.

These are just a few factors that I would consider in valuing your site. There are many more that are too detailed to explain here.

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krjewellers

12 years ago

Keep the site for another six months and go for the big bucks. The individuals willing to pay the higher prices usually want more of a track record, more revenue history. Best wishes.

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I have an amazon affiliate site making $500/month...how much to sell it for?

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