1. Timing is everything
Want awesome open rates? Figure out the best timing for your list.
For my own list, the slot betweeen 8am-9am (before start of work) and 1am-2am (after lunch) always delivers the best opens for me.
Figure out what is yours.
2. Ask them to whitelist you
Seriously, even the most willing subscribers can miss out on emails due to overzealous ISP filters sometimes.
Well, how to avoid that?
Explicitly ask and encourage your subscribers to whitelist or add your email to their email inbox contact book.
3. Consistency is your friend
If you use a certain email template, use a certain way of writing, or have a certain mailing time that you have worked out earlier- don't change it on a weekly basis.
4. Don't attach too many things in the email.
Large size emails are suspicious to ISPs. By attaching images, PDFs, other files - you run the risk of getting flagged down.
Have an idea that a good email size is less than 50kb. Try to keep in that range.
5. Offer both text and HTML emails
Yup, this might sound out of ordinary- but increasingly, more of my lists has responded well to HTML emails. Maybe this is due to increasing use of new technologies that now allows HTML emails compared to about 3-4 years ago.
But this does not mean that you should simply take those HTML templates out, overload on the graphics and images, and broadcast them out tomorrow. TEST, TEST, and TEST. See, what works for you.
In any case, having both HTML and text is good.
So there you go. That's my 5 quick tips for today. Have any to add to this?