Ridiculously Simple Email Marketing Tips That Works !

25 replies
Just going to run down about 5 quick tips on email marketing:

1. Timing is everything

Want awesome open rates? Figure out the best timing for your list.

For my own list, the slot betweeen 8am-9am (before start of work) and 1am-2am (after lunch) always delivers the best opens for me.

Figure out what is yours.

2. Ask them to whitelist you

Seriously, even the most willing subscribers can miss out on emails due to overzealous ISP filters sometimes.

Well, how to avoid that?

Explicitly ask and encourage your subscribers to whitelist or add your email to their email inbox contact book.

3. Consistency is your friend

If you use a certain email template, use a certain way of writing, or have a certain mailing time that you have worked out earlier- don't change it on a weekly basis.

4. Don't attach too many things in the email.


Large size emails are suspicious to ISPs. By attaching images, PDFs, other files - you run the risk of getting flagged down.

Have an idea that a good email size is less than 50kb. Try to keep in that range.

5. Offer both text and HTML emails

Yup, this might sound out of ordinary- but increasingly, more of my lists has responded well to HTML emails. Maybe this is due to increasing use of new technologies that now allows HTML emails compared to about 3-4 years ago.

But this does not mean that you should simply take those HTML templates out, overload on the graphics and images, and broadcast them out tomorrow. TEST, TEST, and TEST. See, what works for you.

In any case, having both HTML and text is good.


So there you go. That's my 5 quick tips for today. Have any to add to this?
#email #marketing #ridiculously #simple #tips #works
  • Profile picture of the author tim_buchalka
    Good list.

    I'll add one - Be sure to provide great content and not just have sales offer after sales offer.

    Keep on adding just offers to buy and the only sure thing is your subscribers will unsubscribe, in droves.
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    • Profile picture of the author James Foster
      Originally Posted by tim_buchalka View Post

      Good list.

      I'll add one - Be sure to provide great content and not just have sales offer after sales offer.

      Keep on adding just offers to buy and the only sure thing is your subscribers will unsubscribe, in droves.
      Do you do much email marketing Tim (I ask since you're a self professed 'SEO guy')?

      I do and I've never noticed a difference between sending sales emails or strictly content emails.

      You get unsubscribes either way.

      I agree with you that you should add value and give good content, but there is no reason that good content shouldn't presell product while you're at it.
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  • Profile picture of the author ScouterGuy
    Like this list. I would add, make sure that you have an unsubscribe option at the bottom of the e-mail.
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    • Profile picture of the author tim_buchalka
      Originally Posted by ScouterGuy View Post

      Like this list. I would add, make sure that you have an unsubscribe option at the bottom of the e-mail.
      Virtually all email autoresponder services do this for you automatically.

      Originally Posted by slcroft

      Simple, but they are the things that are so often overlooked. I always try and stick to a certain time frame. I find that emails sent 9-10 am eastern get the best open rates for me.
      That was mentioned in his list

      Originally Posted by slcroft

      With regards to content, essential, too many marketers these days sending offer after offer without giving their list any value.
      And that was mentioned in my response. Did you actually read this thread before commenting?
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      • Profile picture of the author ScouterGuy
        Originally Posted by tim_buchalka View Post

        Virtually all email autoresponder services do this for you automatically.
        True, I also thought about adding "Know the name of your subscriber and use it in the email as well as other personalization". Like that one better than the other one?
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        • Profile picture of the author tim_buchalka
          Originally Posted by ScouterGuy View Post

          True, I also thought about adding "Know the name of your subscriber and use it in the email as well as other personalization". Like that one better than the other one?
          Yes personalization can be a good feature - I've done it both ways (with and without).
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          • Profile picture of the author ScouterGuy
            Originally Posted by tim_buchalka View Post

            Yes personalization can be a good feature - I've done it both ways (with and without).
            What data do you suggest collecting from your subscribers? What data are they willing to give away? I mean, I understand it depends on the niche, but I would be interested in knowing what other people are "collecting". I keep it pretty basic with just first and last name as well as geographic location.
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            • Profile picture of the author tim_buchalka
              Originally Posted by ScouterGuy View Post

              What data do you suggest collecting from your subscribers? What data are they willing to give away? I mean, I understand it depends on the niche, but I would be interested in knowing what other people are "collecting". I keep it pretty basic with just first and last name as well as geographic location.

              The more data you request the harder it is to get them to subscribe - Usually I request only a first name and email address.

              And sometimes only an email address.

              Obviously if you are selling physical products you might need a street address or if you are selling coaching a phone number or skype address.

              These days autoresponders can store a lot more information if you want to - many store the IP address anyway so you can figure out the geographic location. I've never really found a need for that type of info.

              On some lists I actually store the affiliates information so that in the event the subscriber buys something we can ensure the affiliate gets the sale, even if cookies had been deleted or they are on another computer to the one they subscribed on, etc.

              We ask for the bare minimum these days and give people a decent freebie to ensure we get the best amount of opt-ins.
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          • Profile picture of the author bt
            Very well said tim_buchalka, If I sign up to a list and all I receive from the list owner Is sales offers, I will unsubscribe. Valuable content Is a must for me anyway.
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  • Profile picture of the author slcroft
    Simple, but they are the things that are so often overlooked. I always try and stick to a certain time frame. I find that emails sent 9-10 am eastern get the best open rates for me.

    With regards to content, essential, too many marketers these days sending offer after offer without giving their list any value.
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  • Profile picture of the author PaulyC
    I'd like to add something I think many might not be doing but that has helped me significantly increased my double opt-in rate - in Aweber, after you've created your opt-in form you are taken to step 2 known as "basic settings". I've found that instead of using the 'basic' version of the thank you page that using the "smart video" option improves the double opt-in because this feature actually shows the customer the name they should be looking out for in their inbox - a highly valuable tool and very simple to do.

    Thanks for the great list!

    Paul
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  • Profile picture of the author NewSchool
    Awesome thread just wanted to add some things:

    1. Good point about timing because if you send it at the wrong time they could completely miss your email which is a loss in potential profit for you.

    2 and 3. White listing and consistency is very important and to help encourage being added to their contacts try actually communicating with your list because they're people. Encourage a reply once in a while when you don't have an offer or are running low on content just talk to them. Invite them to become facebook friends or to check out your fan page related to the subject matter you got them to opt-in for so you can have a discussion. This will help them feel a closer connection and in turn result in more sales.

    4. I would say attachments are something to avoid if possible because they don't really stand out much in an email especially if you are using html. You could send an important attachment and have it never even be noticed. However if you do decide to send one be sure to mention it in the email itself so it does not go unrecognized.

    5. HTML is more eye catching but this really does depend on the seriousness of the market because someone who is maybe a stock investor would probably prefer straight and to the point text while someone who like World of Warcraft prefers seeing some cool graphics and things that pop out. You really need to get a feel for your market to decide on this.

    And as for the information request thing. It may seem like using their name and personal information such as their first name multiple times in an email is a good way to personalize the email but really think about the emails you get from your friends or family. Most of the time I'm assuming they don't start every email with Hey (name), and use your name in the email multiple times. If you know the person then name are not needed because it is their email address and they are addressing you at your email address. Look at it this way you're not in a room with a bunch of people where you have to establish who you are talking to because you are sending an email to them and they know that already so act like it is you and them one on one because it is. All you really need is their email address and the how personal it is, is in the tone of your email. Talk to them like you've known them for years not just like another customer.
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    • Profile picture of the author gvsridhar171
      This thread is really impressive and good valueable points are brought in. A question here ... Plain text emails doesn't give you the opens and clicks in my autoresponder, which prompts me to chose the html where images are bound to there and i keep using a standard template to maintain uniformity.

      Is this approach right ?
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      • Profile picture of the author Suthan M
        Originally Posted by gvsridhar171 View Post

        This thread is really impressive and good valueable points are brought in. A question here ... Plain text emails doesn't give you the opens and clicks in my autoresponder, which prompts me to chose the html where images are bound to there and i keep using a standard template to maintain uniformity.

        Is this approach right ?
        Yes, you are doing things right. But make sure the HTML template you use is simple as possible or minimalistic. Try to avoid the "corporate HTML" (overload of images, tables, attachments) versions where possible.
        Signature

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    • Profile picture of the author BDubC
      Great list, the "timing" one really slapped me in the face, I have been overlooking that one, so obvious though this is also my high organic traffic times too.

      Originally Posted by NewSchool View Post

      Awesome thread just wanted to add some things:

      2 and 3. White listing and consistency is very important and to help encourage being added to their contacts try actually communicating with your list because they're people. Encourage a reply once in a while when you don't have an offer or are running low on content just talk to them. Invite them to become facebook friends or to check out your fan page related to the subject matter you got them to opt-in for so you can have a discussion. This will help them feel a closer connection and in turn result in more sales.

      .
      What NewSchool is saying, is touching on one of the most important things you can do to higher your conversion rate.

      And I would like to add, have about a 3 to 1 ratio of what you give away for free to your "offers". Free things would include: ebooks, pieces of high quality info that you will normally pay for etc... And by the way giving away something free to your list does not include a CPA-giveaway offer

      Make your "friends"(list) feel privileged.
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  • Profile picture of the author Dann Vicker
    I would add to work on your headlines, increase your open rates and you'll increase your profits.
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  • Profile picture of the author Viramara
    I got one - send a broadcast of offers at the opening month, right after the payday. The prospects have a lot of money that time to spend
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    Those who have time and search for a better time will lose time (Sufi Proverb)
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  • Profile picture of the author itrepreneur
    Thanks for these great tips. I will start using them when I start to build a list!
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  • Profile picture of the author Michael Fereday
    Good tips... always welcomed. Appreciate you!
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  • Profile picture of the author revstan
    Replacing the text with a youtube video works also great. If you're able to do it. People tend to watch a video rather than reading a small text.

    Simple Stan
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  • Profile picture of the author StephanieMojica
    The whitelist tip is a great idea. It didn't really cross my mind that some of my subscribers might not even be getting the chance to open my e-mails!

    Thanks!

    Stephanie
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  • Profile picture of the author savvybizbuilder
    Consistency is your friend, even in my personal blog I have a specific time and date to post my new entry.
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  • Profile picture of the author MarketingChad
    Love the whitelist advice! I have had some problems with a few ISPs consistently blocking clients, even when they explicitly want to be on the email lists! It seems that to protect people from spam there is such a fine line now between what you can put out without getting caught by filters.
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