Interesting Result From Pop Up Test

7 replies
Well, I use the term "test" very loosely here, still you all may be interested in the result.

I'm hoping someone can help me interpret what I'm seeing...and maybe give some ideas for what to try next...

On my political commentary blog (so hard to monetize) I always struggled with building a list. Sidebar forms and giveaway's never worked very well - maybe like 1 signup every few days even with 100-150 UV's per day - like .25%ish.

After my traffic improved by about double, I decided to try POP Ups.

I first added a POP Up that had only a "Like Us On Facebook" button.

It worked.

Well, it worked OK - still only about 5% of people coming "Liked"

So, I added a second element to the POP Up.

On the pop up itself, it says STEP 1: Like Us One FB and then under it it says STEP 2: Sign Up For Updates and Receive Special Report.

As soon as I added the second element, the FB likes dried up. But the sign up form started doing well!

Totally unexpected, since FB likes are a "one click and the deal is done" thing. The sign up form is name and email, plus confirmation through aweber.

So now I'm getting about 1-2% list sign ups, and almost no FB likes.

Weird, eh?

Are those numbers total crap? (Keep in mind, I was getting nothing before...)

What should I try next?

What d'ya think?
#interesting #pop #result
  • Profile picture of the author thebitbotdotcom
    Oddly enough, popups are one of those things that are highly disputed around here.

    Generally, its one of those things where strong opinions emerge.

    For starters, you are testing for yourself which is good. Every niche and website is different, so nobody can telly you with 100% accuracy what will work for you.

    To me, your data makes sense.

    If you think about it, what does giving you a like give to your visitor...nothing.

    What do they get if they opt in...possible information and desired updates.

    As far as what to try next:

    I have been testing popups a lot and I have personally found that I get more opt ins with them than without them.

    My theory (and its only a theory) is that there is a timing "sweet spot" that every webmaster who uses them has to find.

    You have to look closely at your "time on site" number and determine how long interested people are staying and then have the popup appear right before that time comes.

    In an odd-ball kind of way, this turns your popup almost into an optin exit popup of sorts, but without the feeling like you are being held against your will like a real exit popup.

    Definitely do not have it splash across the page immediately upon their arrival...that will effect the dreaded "back button click of death".

    What this timing will do is allow people to visit your site, navigate to the desired page, enjoy their visit, get the information they need, and right before they have decided to wrap things up display a message offering a nice and pleasant (and tempting with an offer of some sort) optin message.

    For me personally, I have found that this has performed better than typical optin placement for what I think are the following reasons:

    1) Overcomes optin form blindness - very similar to ad blindness
    2) Doesn't interrupt visitor experience until their attention span clock is about up...the time they are psychologically primed to receive the next piece of information.
    3) It is the equivalent of an exit popup that you can actually put an optin form on instead of a "silly looking" hard to read annoying "message of desparation.
    4) From a technical standpoint it actually works. I have never seen an exit popup that even half way functioned decently from a technichal standpoint accross all browser platforms...not even remotely close.

    What I do is simply set up a popup on my website and set it up to appear on every page but usually after a 120-180 second delay. What this does typically is show the popup to an average visitor on the last page they visit right before they leave. It works on all browsers, is unblockable, and hopefully doesn't interrupt their visit in an annoying way.

    Hope that helps.
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  • Profile picture of the author revstan
    If you got these numbers from your test, they aren't crap.

    Maybe people don't want their friends on Facebook to see what their political-stance is, maybe they are younger persons wich don't want to have your site in their ''likes'' page as politics are considered boring by young people.

    A lot of people don't show off their political preferences (they are ashamed or think it will harm their career), at least not the people I know. The discrete updates in the e-mail are a better way for them to get updates.

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    • Profile picture of the author Bredfan
      Awesome, you guys. That's why I come here - you both gave me insight that I was totally lacking.

      @thebitbotdotcom - that'll be a fun test. I'm going to dig through analytics and get the time on site for my most desired KW's (though there are a TON of long tail words that drive traffic). I'll have the popup appear at average time less 20% or something like that.

      I think another good test would be to see what happens to form signups if I remove the FB likes from the popup.

      @revstan - I like your thinking on the psychology of this. You're right - I had been thinking that FB likes are so easy to do, why wouldn't people?

      Kind of an "ah ha" moment that people will work a little bit if they think they're getting something of value.

      I think this is a HUGE theme that can be applied to all kinds of tactics - not just popups. Thanks for the insight -

      The first two were outa the park - I'd love to hear from some who don't like popups so much - what you think and what might be some more successful solutions...

      Thanks again -
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      • Profile picture of the author Frank Donovan
        Originally Posted by Bredfan View Post

        @revstan - I like your thinking on the psychology of this. You're right - I had been thinking that FB likes are so easy to do, why wouldn't people?
        Except that you were getting a 5% "FB like" return before you added the opt-in element.

        One other interpretation would be that as that 5% had already committed (in their minds) to taking some action, a further bit of action (i.e. signing up) might not have seemed so much of a stretch. Hence the higher opt-in rate. Those who didn't sign-up or click on the FB like might have thought they were required to complete both steps and so just clicked away.

        You'll know more when (if) you remove the FB like from your pop-up.

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  • Profile picture of the author davejug1
    Yes if you are still getting likes then your script seems to be working ok. Of you want to really increase your conversions, then why not give them reason to subscribe? Give them a niche specific free gift
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    Yes I do have freebies!

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  • Profile picture of the author accendo
    Asking a visitor to do multiple things is probably the problem. Choose one and focus on that. I would have to be your #1 fan to take multiple steps for nothing. Sure your list can add value, but overall there no immediate perceived value. So it makes sense that when you added a second step that the visitor chose one and then moved on.
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    • Profile picture of the author JohnMcCabe
      Why don't more people just click the 'like' button?

      I can tell you why I very seldom do. I don't want to give every site with a button free access (sans moderation) to my wall, which is usually part of the deal. Because what goes up on my wall appears on my friends' pages, meaning my "simple one click deal" gives you access to all of my friends with my tacit endorsement. I mean, I did "like" you, so I must agree with you, right?

      It frustrates my wife sometimes when she "shares" links and I won't give out likes to companies so they can enter me in a sweeps and, oh, yeah, post stuff on my page whenever they choose.

      At least with the list, I retain some control. I can choose to opt-out, delete any email, or even choose to ignore you. And if you annoy me, or bore me, I'm the only one that gets annoyed or bored.
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