The Super Supreme Way Of List Building

by goindeep 24 replies
Hi dudes

Once upon a time i had a small list of about 100. I changed my niche and lost all of them. Basically im setting up another sign up with either get response or aweber on my website but wanted to know if we could throw around some ideas for super fast list building.

I hope this thread helps everyone.

My idea is that if you simply throw your aweber code on a site and you get some sign ups, then thats great. But to really optimize it and begin getting 100 plus sign ups a week or even in one day is really something.

So how do we do this? I have noted that many of the 'gurus' like to use PPC simply because they can pre-sell the reader through his/her instant message in adsense and direct them to sign up. For example.

"Click Here To Get Your Free
28 Page Report On Breast Feeding
Green Aliens!"

Then of course you would have them enter into the sueeze page and grab that email.

But i was playing around with an idea where you mention that sign ups are "limited to a select few" you know throw some mystery dust around the whole sign up. Or even use the sold out technique. Make them feel as if they are one of the luckiest SOBs on the planet if they are allowed to sign up. I guess this could be optimized with adsense and the using great hypnotic copy.

Im still to see anyone do this.

Also one last thing, how do you guys build a list via a blog. Am i correct in saying it is somewhat harder? I guess its a great opportunity.
#main internet marketing discussion forum #building #list #super #supreme
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  • Profile picture of the author myob
    Just use good sales copy, offer value, and free bonuses. You are assuming people are stupid, and those hypnotic mystery "tricks" you mentioned are really not very effective anymore.
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  • Profile picture of the author bauger
    I see a lot are based around free give aways mainly. Whether it be a ebook, free video or even a free trial, they usually have other help prompote so they can get hundreds of subscribers in a day.
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    • Profile picture of the author Amitywill
      Having a "limited to a select few" is nothing new.

      I saw something fantastic a couple of months on some site as a tactic to create urgency to join a list...

      The website had the opt in form and incentive etc and next to the optin form it said.. "Limited To 500 People Only" but at the same time it had a little countdown from 500 script in the top right hand corner that pinged every few seconds to notify that someone had just signed up.

      The visitor to the site then thinks... "fk, they're going quick, I better opt-in and get it..."

      So that's a good strategy to build a list that I have only seen once.

      Will
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      • Profile picture of the author d3sign3r
        Originally Posted by Amitywill View Post

        Having a "limited to a select few" is nothing new.

        I saw something fantastic a couple of months on some site as a tactic to create urgency to join a list...

        The website had the opt in form and incentive etc and next to the optin form it said.. "Limited To 500 People Only" but at the same time it had a little countdown from 500 script in the top right hand corner that pinged every few seconds to notify that someone had just signed up.

        The visitor to the site then thinks... "fk, they're going quick, I better opt-in and get it..."

        So that's a good strategy to build a list that I have only seen once.

        Will
        Yes, thats getting common these days.. a fake ticker creates that urgency.. hence increases conversions.
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  • Profile picture of the author Darth Executor
    Originally Posted by GoinDeep View Post

    But i was playing around with an idea where you mention that sign ups are "limited to a select few" you know throw some mystery dust around the whole sign up. Or even use the sold out technique. Make them feel as if they are one of the luckiest SOBs on the planet if they are allowed to sign up. I guess this could be optimized with adsense and the using great hypnotic copy.

    Im still to see anyone do this.
    You mean lie?
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  • Profile picture of the author KirstyJ
    Just repeating what everyone else has said really - free giveaways are truly the best way to get people on board.

    I think people are pretty much on to the whole 'limited offer' ploy - it's a dead giveaway when you're told 10 places are left and then visit the website a month later and there are STILL only 10 places left!
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  • Who said people aren't stupid?

    Those "hypnotic" mystery tricks (increased urgency, limited availability, exclusiveness, one time offers) work better than ever.

    The reason they work are because they play on one of the few things that almost all humans have: emotion.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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    • Profile picture of the author Troy McDonald
      One thing I've wanted Aweber (and Getresponse) to do for some time is:

      You import e-mail addresses that are "approved" to be on your list. When anyone tries to subscribe they are checked against this "approved" list and those not on the "approved" list don't get in (on). (Sort of a members only list.)

      And with your idea of only a limited number of people is good/bad.

      See when you get a "prospect" on your list they are not completely sold on you, unless you already have public "guru" notoriety status, so you will continue to warm them up to you. Some people will leave, so now your "500 only" is 450 people, now you have space for 50, what do you do then? If you put the subscription box back up, do the other 450 think, "what the heck?"

      Building a list of "prospects" is a numbers game, don't limit your list, but within the list you should segment it for targeted results.
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    • Profile picture of the author myob
      Originally Posted by Christopher R Everson View Post

      Who said people aren't stupid?

      Those "hypnotic" mystery tricks (increased urgency, limited availability, exclusiveness, one time offers) work better than ever.

      The reason they work are because they play on one of the few things that almost all humans have: emotion.
      Sales copy should target your market. There must be a niche for stupid people, but I don't want them on any of my lists.
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  • Profile picture of the author mookinman
    Originally Posted by GoinDeep View Post

    Also one last thing, how do you guys build a list via a blog. Am i correct in saying it is somewhat harder? I guess its a great opportunity.
    [/COLOR][/COLOR]
    I'm going to start building a list via the blog in my sig, once I've added some more content. The theme I'm using I've used before and it seems to generate adsense clicks. The articles on my blog are quite specialist, aimed at people looking to start a t-shirt printing business. I'm actually looking for a product to promote on the subject (or I could just write my own).
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  • Profile picture of the author mikemcmillan
    Ya know, I see top-selling CB products every day with a thingie that says only 7 spots are left--or something like that. But some of these products have a gravity of 300-400 which means they are selling maybe a thousand units per month. Come on--get real. If you go back the next day it still says, "Only 7 spots left."

    Anyone with a brain knows this is hype. Like myob said above, there must be a niche for idiots but I don't want them on my list. I agree! You don't want a bunch of freebie seeking, tire-kicking doobes on your list.

    Like Mike Rasmussen describes in his Get More Buyers--there is a huge difference between a list of buyers and a list of general opt-in subscribers. It might take 2,000 to 5,000 people on your list to get a snowball effect going for you, but a list of just a couple hundred buyers can bring in a huge income.

    10% of my list is worth more than the other 90% put together because they keep coming back again and again to buy. It's all about establishing trust and a good relationship. Do that by providing valuable content with each email you send out.
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    • Profile picture of the author Mike Hill
      That is so true Mike... however, I tend to see the freebie seeker as a disciple who flies my flag, spreads the good word about the quality of my free products and is also a good candidate for case studies or testimonials.

      Taking the time to see how even freebie seekers can be best utilized in the bigger scheme of things will be profitable.

      You could even offer your freebie seeker an affiliate site that promotes your product and show them how to best get traffic to it.

      In my opinion it's the freebie seeker's input that is important too you just as much as the customers. Find out what those freebie seekers are looking for, what their problems are and if you do a good enough job creating desire and interest those freebie seekers will buy.

      Just food for thought

      Mike Hill



      Originally Posted by mikemcmillan View Post

      Ya know, I see top-selling CB products every day with a thingie that says only 7 spots are left--or something like that. But some of these products have a gravity of 300-400 which means they are selling maybe a thousand units per month. Come on--get real. If you go back the next day it still says, "Only 7 spots left."

      Anyone with a brain knows this is hype. Like myob said above, there must be a niche for idiots but I don't want them on my list. I agree! You don't want a bunch of freebie seeking, tire-kicking doobes on your list.

      Like Mike Rasmussen describes in his Get More Buyers--there is a huge difference between a list of buyers and a list of general opt-in subscribers. It might take 2,000 to 5,000 people on your list to get a snowball effect going for you, but a list of just a couple hundred buyers can bring in a huge income.

      10% of my list is worth more than the other 90% put together because they keep coming back again and again to buy. It's all about establishing trust and a good relationship. Do that by providing valuable content with each email you send out.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by mikemcmillan View Post

      Ya know, I see top-selling CB products every day with a thingie that says only 7 spots are left--or something like that. But some of these products have a gravity of 300-400 which means they are selling maybe a thousand units per month. Come on--get real. If you go back the next day it still says, "Only 7 spots left."

      Anyone with a brain knows this is hype. Like myob said above, there must be a niche for idiots but I don't want them on my list. I agree! You don't want a bunch of freebie seeking, tire-kicking doobes on your list.
      These people who generally still fall for this stuff (which, by the way, is MUCH more common outside the IM niche) are less likely stupid/idiots/whatever and more likely just new to the net/niche. Don't sell them short - or down the river. Educate them and they will BECOME your best customers.

      Same with freebie seekers and tire kickers...they may start that way, but eventually you CAN turn a good handful into buyers. Just be sure to separate them when you do.

      At the end of the day, a list of buyers is much better, but there was a point in time I was a freebie seeker. And when I turned into a buyer, I bought a LOT - and I bought from the ones who "taught" me good stuff and didn't treat me like an idiot.

      Originally Posted by mikemcmillan View Post

      Like Mike Rasmussen describes in his Get More Buyers--there is a huge difference between a list of buyers and a list of general opt-in subscribers. It might take 2,000 to 5,000 people on your list to get a snowball effect going for you, but a list of just a couple hundred buyers can bring in a huge income.
      True, but Mike Rasmussen now has name recognition and can bypass much of the freebie-seeking general optins.

      But if you look at his last couple of product launches, do yoou know what they were? Free products. Why do you suppose that is?

      Originally Posted by mikemcmillan View Post

      10% of my list is worth more than the other 90% put together because they keep coming back again and again to buy. It's all about establishing trust and a good relationship. Do that by providing valuable content with each email you send out.
      And by providing that good content and value, you will eventually turn many of that OTHER 90% into buyers. Trust me - I do it all the time.

      And if you don't want those people, let me know. I will give you a few of my free lead sites you can send them to

      Mike
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      • Profile picture of the author mikemcmillan
        [quote=MikeAmbrosio;502341]
        And by providing that good content and value, you will eventually turn many of that OTHER 90% into buyers. Trust me - I do it all the time.

        And if you don't want those people, let me know. I will give you a few of my free lead sites you can send them to
        ~~~~~~~~~~~~~~~~~~~~~

        I agree with what you say Mike. And--no, I'll keep those people, heaven knows I paid and worked hard enough to get them. They may be tire-kickers, but they are my tire kickers.

        And--your list of subscribers can be "trained" to become great affiliates down the road. Teach them, get their loyalty, and turn them loose to sell for you.
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        I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
        Check it out here.

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  • Profile picture of the author winebuddy
    offer something of value - something the prospect has come looking for...soooth the savage beast - and they will sign up.

    I get about 26% optin rate by doing just that.
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    • Profile picture of the author lavaleekathy
      Originally Posted by winebuddy View Post

      offer something of value - something the prospect has come looking for...soooth the savage beast - and they will sign up.

      I get about 26% optin rate by doing just that.
      Very true winebuddy! You always have to entice them with something good to begin with and preferably FREE to get them to opt in to your source list! Some great ideas so far, and this is just the beginning, I need my opt in list to reach well over 10,000 - my goal! Great thread!
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  • Profile picture of the author James Schramko
    It is very easy to build a list from your blog.

    Just have an ecover and a split tested landing page beside the blog. I found this converts higher than an inline form on the page. (Especially with a video).

    The other thing is to double up with a lightbox (shadow) script from Aweber.

    If you drive traffic to your blog from every direction and have a generalk list you will get signups and then training or a report to follow on will help build the relationship.

    Ocassionally post a post that talks about one of the free training videos and mention that is for susbscribers only. Signups will spike.
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  • Profile picture of the author Elaina
    Thanks for the great ideas!
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  • Profile picture of the author PeterDudek
    DISCLAIMER - I'm a fan and customer of Frank Kern's. However I am not an affiliate.

    If you want to build a list, the answer is all over this thread: offer something of value in exchange for the email.

    There is no better example of this process than the current launch being conducted by Frank Kern for his Mass Control 2.0.

    Even if you don't buy the product, you will learn a lot by following along with the launch sequence and then reverse engineering what happened. (That's how I started learning IM.)

    DISCLAIMER PART 2 - I'm a fan of Matt Trainer. However I am not an affiliate or business partner.

    Matt Trainer is closely associated with Frank Kern. He is also VERY smart and has lots of good free information about list building. (He explains how he helped Frank get Opt-in rates over 50%.)

    You can read my non-compensated reviews of Frank Kern and Matt Trainer at my website Trusted Gurus - Experts You Can Trust.

    Frank Kern
    TrustedGurus.com Reviews Matt Trainer

    To repeat, this is not a ploy to try to get you to buy Mass Control. I'm simply pointing out a great "Live" example of someone expertly using the process recommended in this thread.

    Best wishes to you!
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    • Profile picture of the author goindeep
      Originally Posted by PeterDudek View Post

      DISCLAIMER - I'm a fan and customer of Frank Kern's. However I am not an affiliate.

      If you want to build a list, the answer is all over this thread: offer something of value in exchange for the email.

      There is no better example of this process than the current launch being conducted by Frank Kern for his Mass Control 2.0.

      Even if you don't buy the product, you will learn a lot by following along with the launch sequence and then reverse engineering what happened. (That's how I started learning IM.)

      DISCLAIMER PART 2 - I'm a fan of Matt Trainer. However I am not an affiliate or business partner.

      Matt Trainer is closely associated with Frank Kern. He is also VERY smart and has lots of good free information about list building. (He explains how he helped Frank get Opt-in rates over 50%.)

      You can read my non-compensated reviews of Frank Kern and Matt Trainer at my website Trusted Gurus - Experts You Can Trust.

      Frank Kern
      TrustedGurus.com Reviews Matt Trainer

      To repeat, this is not a ploy to try to get you to buy Mass Control. I'm simply pointing out a great "Live" example of someone expertly using the process recommended in this thread.

      Best wishes to you!
      You are exactly right. I just watched franks video. Now anyone who has ever been to the mass control site has probably seen the big SOLD OUT sign. How can an info product sell out, guess what? It cant!

      Yes if he was doing one on one coaching but, what hes really doing is hyping it all up and filling the reservoirs for next launch. Its simple. So yeh i agree.

      If the dudes who where responding quite negatively to my thread actually went and read my stuff they would know i too hate over board marketers. But at the end of the day if you do actually have the good stuff then why not blow your own horn?

      And in my original post when i refferred to a 'sold out' sign next to the opt in. I wasnt talking about a silly sign that says 7 people to go which is there 100% of all the time. I was actually meaning a real close up for say a day, or week or whatever.
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  • Profile picture of the author jaijav29
    Why? What happened to your list of 100? Why did it got lost? Im asking because this might happen to me.

    Thanks
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  • Profile picture of the author Writer Pinks
    Banned
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    • Profile picture of the author Paul Myers
      Mike,
      At the end of the day, a list of buyers is much better, but there was a point in time I was a freebie seeker. And when I turned into a buyer, I bought a LOT - and I bought from the ones who "taught" me good stuff and didn't treat me like an idiot.
      Dammit! I knew I should have been nicer to you!

      Back to a general response...

      As far as people dismissing "freebie seekers..." Short-sighted talk. What you ought to be doing is figuring out what you can offer to get them to do things that don't cost money, and which benefit both of you.

      Not tough to come up with ideas, when you ask the question properly.


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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