Just about every person who uses there REAL name when doing business will think more about what is being tied to their name. I see TONS of people here (some very successful some not) who use many, many, pen names to be "gurus" or some **** in many niches. WHY? Because they know anyone who has a brain knows they cannot be MASTERS of 50 different niches. So they create a "online" persona that matches what they sell just to sell it. If everyone here HAD to use there real name when doing business I bet 95% of them would drop out of the industry right away.
So if you are going to be using a pen name(s) do yourself and the community a favor and put out the type of product you would want associated with your REAL name!