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What's thhe best marketing book you have ever read?

by GlenHopkins
55 replies
Hey gang,

It's time to pick up a new read. What's thhe best marketing book you have ever read? What marketing books do you recommend?
#book #marketing #read #thhe
  • Profile picture of the author Michael Forey
    Ready Fire Aim by Michael Masterson
    Cashvertising - How To Use More Than 100 Secrets Of Ad Agency Psychology To Make
    BIG MONEY Selling Anything To Anyone by Drew Eric

    Michael
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    • Profile picture of the author Loren Woirhaye
      Michael mentioned Ca$hvertising - which is real first-rate
      stuff.

      If you haven't read Robert Collier's Letter Book - well, it's
      a little challenging for today's readers but it's one of those
      copywriting and marketing books that is worth it's weight
      in gold if you pay attention to the subtleties it teaches.
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      • Profile picture of the author GlenHopkins
        Originally Posted by Loren Woirhaye View Post

        Michael mentioned Ca - which is real first-rate
        stuff.

        If you haven't read Robert Collier's Letter Book - well, it's
        a little challenging for today's readers but it's one of those
        copywriting and marketing books that is worth it's weight
        in gold if you pay attention to the subtleties it teaches.
        Thanks. I'll look at Cashvertising. I have Robert Collier's Letter Book on my short list too!
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    • Profile picture of the author GlenHopkins
      Hey Michael, is the book as long a read as the audio book? Is it 2,000 pages?

      I ask becuase I bought the CD set last summer and listened to the 1st 4 or 5 then lost interest. ...there are about 12 CDs if I recall correctly!
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  • Profile picture of the author Eric Stanley
    Permission Marketing - Seth Godin
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    • Profile picture of the author GlenHopkins
      Originally Posted by Eric Stanley View Post

      Permission Marketing - Seth Godin
      Agreed. That is a great book. One of the first I ever read on marketing.
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    • Profile picture of the author Dave Kingston
      Originally Posted by Eric Stanley View Post

      Permission Marketing - Seth Godin
      Agree 100% here and looking for Cashvertising as I've so many good reviews on it too.
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  • Profile picture of the author Mark Kaye
    The Purple Cow - Seth Godin
    The Bog Moo - Seth Godin

    Currently reading "Make It Stick" - Really interesting stuff!
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  • Profile picture of the author Focused Action
    any no bs book by dan kennedy
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    • Profile picture of the author GlenHopkins
      Originally Posted by curtroese View Post

      any no bs book by dan kennedy
      I've read about 6 of Dan's books. Most of which were very good. Somewhere along the way he recommends "To Be Or Not To Be Intimidated?" by Robert Ringer. I have it in my list of books to read but forget what it's about! Do you know?
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  • Profile picture of the author mikemcmillan
    The best CB books I've ever got were Get More Buyers (Michael Rasmussen), Rob's Blogging To The Banks books, and JAs Guru Assassin which should be required reading just for the mailing list and JV stuff.
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  • Profile picture of the author Reg
    Jay Abraham's "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition"

    There was a thread about it a week or so ago.
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  • Profile picture of the author GlenHopkins
    Anyone ever read Made To Stick by Chip Heath and Dan Heath?
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  • Profile picture of the author Michael Mayhew
    7 Steps To Freedom by Benjamin Suarez
    &
    12 Month Millionaire by Vincent James
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  • Profile picture of the author pyrmontvillage
    Wow, Guys thank you so much for all that Great Information. Have Got Made To Stick, by Heath, will know slowly acquire the others.
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  • Profile picture of the author notatechie
    A classic, Being Direct by Lester Wunderman. Talk about a man who understands the power of back end sales. It has been very inspiring to me, and I go back to it over and over again.
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  • Profile picture of the author Teenage Genius
    I just finished a book which can be found in the free download "make money" section on Warrior Forum.

    It is called the "One Sentence Persuasion" or something similar.

    It basically is about the sentence:

    "People will do anything for those who encourage their dreams, justify their failures, allay their fears and help throw rocks at their enemys"

    Great stuff
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  • Profile picture of the author Sumit Menon
    Ok... Now this is weird.

    The best Internet Marketing book I ever read was "Confessions Of An Online Marketer" by Glen Hopkins. (I swear!)

    Now, tell me, are you that same Glen Hopkins?
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    • Profile picture of the author Marhelper
      "Permission Marketing" stands out above the rest.
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    • Profile picture of the author Berkinb
      I don't know if this counts but for me it was "Insider secrets to internet marketing" course (hope I recall the name correctly) by late Corey Rudl. This was what got me into IM.
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    • Profile picture of the author GlenHopkins
      Originally Posted by Sumit Menon View Post

      Ok... Now this is weird.

      The best Internet Marketing book I ever read was "Confessions Of An Online Marketer" by Glen Hopkins. (I swear!)

      Now, tell me, are you that same Glen Hopkins?
      LOL! Thanks Sumit ...and yes, it's "me"
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  • Profile picture of the author Neil Morgan
    Anything by Seth Godin.

    Or Mark Joyner.

    Back in the early days, Make Your Site Sell by Ken Evoy was the one that got me fired up. All that stuff about defining your MWR (Most Wanted Response) was dynamite, and still is.

    Cheers,

    Neil
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  • Profile picture of the author LogoNerds
    Differentiate or Die by by Jack Trout and Steve Rivkin

    This is a MUST read
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    • Profile picture of the author Steve Sanchez
      "How to Win Friends and Influence People" is the ultimate book on human psychology. Not everything applies to the internet since it's not face to face marketing, but human psychology is human psychology.
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  • Profile picture of the author Your Lover
    Cashvertising is the best
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  • Profile picture of the author CDarklock
    Alice's Adventures in Wonderland and Alice's Adventures Through the Looking Glass by Lewis Carroll.

    If you don't think they have anything to do with marketing, you cannot possibly be paying attention. They're not just the best books on marketing. They're the best books on anything.
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    • Profile picture of the author D_M_S
      Originally Posted by CDarklock View Post

      Alice's Adventures in Wonderland and Alice's Adventures Through the Looking Glass by Lewis Carroll.

      If you don't think they have anything to do with marketing, you cannot possibly be paying attention. They're not just the best books on marketing. They're the best books on anything.
      Are you referring to the ability to market peyote?
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  • Profile picture of the author E. Brian Rose
    "How to Win Friends and Influence People" written by Dale Carnegie in 1939 - It's worth reading twice.
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    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author nyrsimon
    Would add +1 for all of Dan Kennedy's stuff. Also the Robert Collier book - a classic

    But here is the REAL question. Out of all the books you have bought - what ones have ACTUALLY made you money? Thats the question that I ask myself....

    Just my 2 cents

    Simon
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  • Profile picture of the author tpw
    Unlimited Selling Power: Hypnotic Selling Techniques
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author jcpryor
    Im going to have to check out this Permission Marketing book. Love threads like this.
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  • Profile picture of the author John Durham
    Thhe best marketing book I ever read was emyth hands down.
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  • Profile picture of the author Michael Lewis
    Four Hour Work Week By Timothy Ferris
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  • Profile picture of the author D_M_S
    A whole thread on marketing books and only one mention of Trout and no mention of "Positioning" by Ries & Trout??? WHA????

    You guys need to expand your horizons . . .
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  • Profile picture of the author shabit87
    Check out "All Marketer's Are Liars" by Seth Godin. It's an awesome book and it really lets you in on the psychology of the buyer...and even marketer. If you're anytype of marketer selling anything, GRAB THIS BOOK. It's an easy read too...very enjoyable.
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  • Profile picture of the author Dwight Anthony
    Guerella Marketing, the revised edition by Jay Conrad Levinson
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  • Profile picture of the author Michael Franklin
    A very overlooked book is Jay Abraham's newest book "The Sticking Point Solution"...Great GREAT read!
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    • Profile picture of the author AmyBrown
      Originally Posted by Michael Franklin View Post

      A very overlooked book is Jay Abraham's newest book "The Sticking Point Solution"...Great GREAT read!
      Hi Michael, it's only a few pennies but if you have an Amazon affiliate link, pm me... I've read, absorbed and hopefully implemented the others on this list - but hadn't seen this one yet.

      ~a Kindle fanatic

      Amy
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      • Profile picture of the author Michael Franklin
        Originally Posted by AmyBrown View Post

        Hi Michael, it's only a few pennies but if you have an Amazon affiliate link, pm me... I've read, absorbed and hopefully implemented the others on this list - but hadn't seen this one yet.

        ~a Kindle fanatic

        Amy
        Amy,

        PM sent...Enjoy!

        Michael
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        • Profile picture of the author idcmarketing
          i thought Tim Ferris's book the four hour workweek had alot to offer.
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  • Profile picture of the author Focused Action
    Anything by Dan Kennedy - his NO B.S. series of books are incredible!
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  • Profile picture of the author Joseph Ratliff
    The Cluetrain Manifesto (10th Anniversary Edition) by 4 authors

    the cluetrain manifesto
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  • Profile picture of the author good2go4
    I am a fan of some older books like "Who moved my cheese" and "Think and grow rich" and of course "Richest Man in Babylon"

    Always been in favor of tried and true adages that still work today
    Lisa
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  • Profile picture of the author Menno Marketing
    About a year ago I read the 4 hour workweek. And still take a look at it now and then.

    Tim Ferris has a fantastic way of putting things in perspective and give good explanations.

    Especially because it's a great approach of the mindset behind internet business.

    He says that there hasn't need to be a relationship between the hours you work and the results it gives. You just take action, sit back and watch how the process continues.

    Nice pilosophy!
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  • Profile picture of the author Blake King
    "Tested advertising methods" is a good one. "Ogilvey on advertising" is also good
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  • Profile picture of the author Yadira Barbosa
    I love "Influence Psychology of Persuasion" by ROBERT B. CIALDINI
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  • Profile picture of the author Kanapemo
    Try 12 Month Millionaire by Vincent James and Four Hour Work Week by Timothy Ferris
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  • Profile picture of the author Steadyon
    "How to sell Ice to Eskimos - Even if it melts"

    by C.L. Hide
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  • Profile picture of the author Mark Jordan
    Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

    Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah
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