I run a website that is getting busier by the day as we give away free content currently with the view to expand it to a monetised model later.
I have 150,000 opt-in subscribers to an newsletter we actually can't afford to mailout to because of the costs in doing so being high.
I am considering replacing our subscribe modules to the newsletter around the site to social plugin prompts to follow us (via Facebook, Twitter, Google Plus etc).
I would love to know thoughts on this.... good idea? bad idea? any other ideas?