Build it and they will NOT come!

Ok guys, I am seeing a recurring theme here when it comes to product creation.

Just because you make a product doesn't mean traffic and conversions will automatically come.

The hard work goes far beyond simply creating the product.

Please don't create products without having a plan in place. I just wanted to type up some things that you should be thinking about before you even create the product.



First of all where is the traffic coming from?

Map out a plan of attack to get people to your website. Networking with affiliates, sorting out keywords you want to rank high for, can you get enough numbers on facebook, ppc campaigns, video marketing...

No matter what type of product you have it will be worthless if no one knows about it.



What type of plan do you have to convert that traffic into sales?

Do you have a sales funnel set up? Squeeze pages, sales pages and any email autoresponders need to be tracked to see what is converting.

Tweaks can be made during but you should have an idea of how you will be testing and the stuff you will be tweaking before you get traffic.



Do you have a long term plan for your customers?

Selling one product is great, but what do you plan on doing afterwards?

You should have an idea of what type of other products that can be sold to increase your customer's lifetime value.



What do you plan to do with the people that don't buy?

You should have a plan on what you will do with the leads that don't convert for that product.

Promoting another one of your products, affiliate products, cpa offers... whatever, but you should have something in place to capitalize on this resource.



What type of product should you create?

Will the product be more evergreen or have a short shelf life.

There is no right or wrong and I truly believe you should consider a mixture of both. Having a more evergreen product will give you more of a set and forget income source while you can still capitalize on market changes with other products.

I like longer term products that I can continue to make better. I don't want to set this all up for a product that will be useless in a year.

I tested many product ideas right here on the forum. Those that were successful have been built into a product line that I am still working on. I have the next 5 years planned out with new products, product changes and services in this niche and others.

I believe in synergy and developed a product line that can be tweaked and sold in many niches.

Yeah, it takes some work to set this all up. Once it is all in place it get a lot easier and this is a lot more profitable.


I would appreciate if you could add more additional aspects that should be planned prior developing a product.