landing page AIN'T LANDING SQUAT

There's a lot to consider here.

1) Where's your traffic currently coming from?

2) Is it enough traffic to give you statistically significant results?

3) Does this product fill a need?

I've got a child (now a toddler) and we had a diaper cake at my girlfriend's babyshower... but only because someone gave it to her... And it wasn't super fancy.

Maybe it's just because I'm a guy (although my girlfriend didn't seam particularly impressed with it either) but it doesn't strike me as something people are going out of their way to buy a course on learning how to do.

A book on cake decorating sells a lot, because you can always eat cake.... but a course on diaper cakes are only going to be useful so many times... How many of your friends are going to have baby showers? In my part of the US it's standard to have 1, regardless of how many children you have.

If your really intent on the Diaper Cake phenomena then create a facebook page and join any groups related to parenting etc....create some interest then post a link around.....

At least you're on the first page of google for your EMD keyword.

Thanks guys!


1) Where's your traffic currently coming from?
some affiliates and my baby shower authority site

2) Is it enough traffic to give you statistically significant results?
dont know - this is my first product, i've been making 'mine' as an affiliate so I dont know much about this side of the fence. What should I be looking at; a sale for every 100 visits?

3) Does this product fill a need?
tons of keyword traffic and ppl pay well over a hundred dollars to get one made.

Im thinking about lowering the price again, or set it up as a business opportunity. Make diaper cakes and sell them from home kinda of thing. There is a demand.

or I just might offer it for free for optin emails... but it such a good product, feels like a waste.

My instinct is that it needs photos - lots of them - showing creations you've made. I've never come across daiper cakes but I'd want to see photos of designs I could make. Something that would make me want to purchase your book so I could reproduce something you've shown me that I've decided I want.

Put the photos at the top of the site to grab the reader's attention.

I suggest that you start a blog about baby shower ideas and place your links there so that people who are interested in finding out about baby showers can also learn about your product. Just my idea maybe you don't agree but have you thought making them and shipping them to people as most don't have time or skill to make them while you can and selling a product will fetch you more money than selling videos.

Two words that should never be together -- diaper and cake. It's enough to put you off cake.

Kidding.

I agree about there being more images.

Check out this (totally unrelated) site: Animal Sculptures, Paper Mache Recipes and Projects

I know it's a different subject, but it's a craft site, and I know that the site was getting 700 uniques a day at one point -- perhaps you could copy the style.

The owner of the site used the "Goobert" method to get all that traffic.

If you haven't already, have you thought about adding a short video just explaing what you are offering and the benefits to the person etc?

I like the title of this thread lol

Hey aizaku,

Did you do market research to find out if people are willing to spend money on diaper cake courses? That's the first step you should have taken before creating this product.

If not, I think you should do it right now even if it's too late taking into account that you already created this product. If it turns out that there's no market for this particular product, give it away to build a list you can market to as Ron said previously.

If you are an info product marketer and you don't have a list, you just don't have a serious business.

I have an idea actually... Offer the diaper cake course as a freebie to build your list, and sell the bonuses as a One-Time Offer (OTO). That is if the bonuses you are offering are yours.

I hope that helps...

You might try putting an optin box in the upper right corner, offering them a freebie in exchange for signing up. Then give them a 7 day how-to email series, or a short report, or some other enticement which will lead them to buy your product.
How about changing the price to $9.95 (but its already pretty low); I would also put a nice big "Buy it Now"(or add to cart) button, and repeat it in at least 3 places, sprinkled through the copy, and starting higher up. I would also make the price bigger and with more space round the number, and have a few of the buttons without all the logos around it- keep it nice and simple, with just the call to action and the price.

"Learn to Make Beautiful Diaper Cakes" doesn't seem like a strong call to action for me...

"diaper masterpieces and much more" sounds like a cop-out....I mean, it's like an unfinished statements.

"this method cuts diaper...."
"this method is incredibly...."
"this method is...."

why don;t you cut+delete the "this method" words and straightly emphasize the rest of sentences? Raise the font size and add the check bulletpoints....it will have stronger impression that way

where are the pictures of beautiful baby diaper cake? you keep telling it but no pic...maybe if you include this on the vid, you can make it into pics instead. Most readers want to scan quickly through the sales page and chances are they are lazy enough to play the video just to find out. spread the beautiful pics everywhere on the sales page to impress your readers.
example :

"yes, you'll be making diapers like this"
(pic 1)

and this
(pic 2)

I would say a simple change of strategy is needed.

Do this:

1. Setup a "Squeeze Page" with less info. Just a video, some bullet points and an optin form.
2. Offer the free product for the contact information.
3. Follow up with an email with a link to your sales page.

Give something of value for free and you'll get some love from your visitors. This will increase the % of buyers. And you'll build a valuable buyers list.

Kevin

There is no sizzle there.

Instead of going out .. micro in. Your selling point should be how much the person that buys your information can make selling the diaper cakes you tell them how to build.

Aizaku-

If this is your first product, the decision
you need to make here is pretty simple.

Are you willing to pour enough hours into
this one to make it a success?

Or will it be smarter to put those hours
(and everything you learned on this project)
into your next project?

I suspect the issue we're having here
is that you've picked a market without a
lot of trauma. I don't imagine there are
too many people in the world lying awake
at night wishing they could make a diaper
cake.

If you think about some of the big money
markets- weight loss, health, credit, insurance -
they all have prospects that are trying to
end some form of suffering, and that makes
it much easier to sell them on a solution.

As for diaper cakes, I just don't know if it's
the kind of thing that's going to fire people
up enough to get them to give you money.

If I were you I'd turn this into a squeeze
page, start capturing the leads, and move
on. Try not to fall in love with your product -
it'll be easier for you to maintain the correct
perspective.

Good luck with it.

-David Raybould