Here's why turning your name into a brand may not be such a good idea
Jerks: 'Wife Swap' Star Apologizes for Having Worst Husband in World
Summary for people who don't feel like reading so much included in my analysis:
Woman who works as a weight loss specialist for a weight loss web site (not sure if it's hers) goes on wife swap, a show that features two families which "trade" the mothers for 2 weeks. I don't watch it regularly but it is my understanding that they like to pick diametrically opposite families (which would, of course, cause a lot of tension and thus provide the entertainment that brings in the ratings). In this particular one they picked a family of rich elitist SF liberals and a family of rednecks. The rich liberal husband spent most of the time insulting and humiliating the redneck woman which in turn caused a huge backlash against him. The backlash spread across the internet, forcing him to give a really, really obviously fake apology, forcing him to quit the board of a couple of environmental groups he was volunteering for. The twist is that one of the groups he insulted while insulting the woman were fat people. Given his wife's industry you can imagine what her customers might feel now. I'd suspect quite a few people wonder if they become the butt of the jokes at their dinner table conversations. The woman (I hesitate to call her poor because I highly doubt she never knew this side of her husband after being with him all this time) is now forced into doing huge damage control over something that really isn't her fault. If her real name/picture hadn't been associated with her web site, she wouldn't have to worry about her income (her husband sure doesn't have to worry about his even though he's the primary culprit). Just some food for thought.
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Roger Davis
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