So i sent out 200 letters to 200 mom and pop style companies (plus 50 emails but they didn't return any results) who already have a website.. but they don't know a thing about on-page seo.
I told 'em i would do some basic keyword research according to the niche they target, deliver the results in a word-document and then i'd:
- write an optimized title tag, plus
- a good description tag for better click-through rates
"[blah] ... a properly optimized site title, *can* give you a huge advantage over your local competition and can result in xxx potential new customers per month ... [blah]"
I threw in Social-Bookmarking on 6 sites as a bonus.
Got 9 clients - each at $350.
Workload: 10 minutes per client.
I think i'll do this full time for the next few months
And no, it's not scamming! They were all damn happy about the results and what do you know.. the usual going rate for basic keyword research is $600+ over here (and i told them about that fact in my letter =).