Frustrated & Looking For Some Help

Hey Folks,

This is only my 2nd or 3rd post here, but I lurk a heckuva lot. Before I start, I just wanna send out a quick thanks for the forum for the knowledge I've been able to pick up this far.

(NOTE - this might be kinda long, but I want to give an accurate representation of myself and situation.)

I've been on the internet (had my own website) since roughly '03. I've gotten serious about it in the past couple years, spending about 8 months trying to make it on the site full-time, spending ~10 months in the Middle East doing govt. contract work, and another 9 months (since Apr. '08) doing this again full-time. I'm desperate and determined to make this work - I'm not going to work for somebody else ever again.

Because some of what I want to present might be "scattered", I'll just present it in bullet-point format:

**My niche/area is health & fitness/martial arts (specifically workout programs for fighters, athletes, law enforcement, 'regular joes', etc.). My knowledge of my niche/area is not a concern - I know everything I need to know. (I only mention that to say that I'm not trying to market in an area that I really know nothing about just b/c of it's profit potential - when it comes to training, I know my stuff.)

I currently have three info-products (ebooks) I sell on my site, with my newest being my main product I push. I've created all my own products. I also do some affiliate marketing with products that can be used in tandem with my ebooks (think timers, certain pieces of equipment, supplements, etc.). However, I don't affiliate sell just for the sake of affiliate selling - I only sell things I actually use/have bought/etc.

My site is also fairly content-rich, in that I don't just have a sales page. I have 90+ free articles/newsletters published on my site (all written by me).

**Though I make enough (combined with the wife's income) to do this full-time - and be a stay-at-home dad - I'm not making NEARLY enough. I say this because I see too many others in this niche that are making very good money. Currently, I'm not even making $100/day (if I could get to averaging that, I'd be in a much better position).

I also want my income to be solely from internet sales. Many others in my field do personal training, run their own gyms, give seminars, etc. I'm looking for my income to be of the passive variety. I'll go to more "active" forms of income down the road. This is b/c I want to stay focused on one thing until it gives me the success I'm looking for before moving on.

**Speaking of focus, I've tried to focus on one thing at a time to do it well (or at least what I think is 'well'). I tried to learn SEO, and ended up getting ranked top 3 in google for 2 of my main keywords (and several variations) and first page of google for another. I average 400-700 unique visitors per day (depending on the day of the week) - but take into account that I do have the 90+ free articles on my site. If I have a new article published at a site (I write for a few industry specific sites that drive targeted customers to my site - e.g. - I have a strength & conditioning column at a major MMA news site), it's not impossible for me to get 1500+ unique visitors/day.

I then tried to go the route of capturing email addys, so I put together a free 13-page report for signing up for my newsletter. I average 3-7 new signups/day. Though I do have opt-outs, I'd say I get 3 opt-ins for every 1 opt-out.

I then tried to get good at email marketing to my newsletter list. I send out 2-3 newsletters/week, each trying to be much like a personal email (as if I were emailing a buddy). I try to have good info, an experience, share an email or question I recently got, etc. Each email ends with the proverbial sales pitch (though I try not to play hard ball with it).

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I'm not sure what I'm doing wrong. I get plenty of traffic, all targeted and 'natural' (I don't even do PPC). I get opt-ins every day. I send out newsletters that I get good feedback on. I have plenty of good, quality, free content. I have good products for sale (I've gotten a TON of great testimonials from satisfied customers - both 'regular folk' and 'experts' within the industry), and reasonably priced.

Yet, I'm not even making $100/day consistently each month (and have honestly only done so once...which happened to be the month of my latest product release). And I know there are too many others out there that are making very good money (with, though I might be biased, much inferior products) with their online sales.

I'm not sure what I'm doing wrong, and am looking for suggestions as to what to look at or consider. I don't know if it's the lousy economy, something I'm doing wrong, or what.

Any ideas, tips, or suggestions would be more welcome than you'd know.