I am planning on setting up some websites for some offline clients and I have noticed that some names are being parked/squatted. For example, "mytown-icecream.com" and "mytownicecream.com" are not available (those squatters are a smart bunch, one such website was asking for a GRAND).
I could get something like "mytown-icecreamshop.com", but I realize the search traffic for that specific phrase is MUCH lower than "mytown-icecream".
I am fairly good with general onsite SEO and link building tactics, but I just wonder about the importance of that domain name-keyword connection.
Any insights would greatly appreciated.
Also, is there a definite answer in regards to using a dash, as in "mytown - icecream.com" vs just using "mytownicecream.com"? Which one is ultimately better for seo purposes, or does it really not matter?:confused: