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Interesting niche market idea

by Richard N Adams
5 replies
I was at a travel show in London last weekend and it was interesting (from a nerdy marketers point of view!) see examine all the "subniches" being addressed there.

The commonest thread of course was to break down travel into countries or areas - so there were companies that concentrated on Central America, Africa or Italy for example.

Then there were companies who broke up the market by activity - adventure sports, safaris, overlandings, bird watching and so on.

Next there were companies that broke down the market by finances - the top-end five star bespoke companies down to companies that took you by public transport to sleep in tents at a tenth of the cost.

But one particular niche caught my eye because it was *so unusual* - they were actually specializing in travel for diabetics! Who'd have throught of that niche?!

It made me think about the niches I am in and how a little lateral thinking might lead to some interesting and original niche marketing ideas. It also made me consider how we as marketers may be so used to thinking about things in one way that we might miss new opportunities from "not being able to see the wood for the trees" and that newbies may well have an advantage in this way as they have fewer preconceptions about "what works".

So what's the strangest niche you've come across recently...?

All the best,
Richard
#idea #interesting #market #niche
  • Profile picture of the author jaijav29
    So far for me, have not encountered any strange niche. Anyway, just started last week, I guess as I go along I can encounter some.
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  • Profile picture of the author Ken Leatherman
    Richard,

    You just gave some very valuable lessons for us. The subniches can well be the ones that someone can actually compete in and make good money.

    Think about it, grab the right keywords and you will have your targeted traffic.

    Thanks for helping me to do a little "out of the box thinking" about my next membership.

    Ken
    The Old Geezer
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  • Profile picture of the author Diana Lane
    Originally Posted by Traffic-Bug View Post

    The more you restrict yourself to micro-niches you can get profitable or you can go kaput. It is a double edged sword, someone suggested to me about "caring for house parrots" as a profitable niche and I didnt take it up because I thought it is too focussed to parrots only and the potential market is only for bird-lovers who have parrots.
    On the other hand, if very few people are willing to cater to markets because they're so tiny, the buyers within these markets are probably willing to pay a bit more for the info or service because it's so hard to find.
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  • Profile picture of the author Richard N Adams
    I agree that it is indeed a double-edged sword, with no real right and wrong answer. Some people are happy to, for example, just sell one ebook a week in each niche they are in because they are so small, but to be in dozens of niches at a time and still therefore make a reasonable income.

    Others would rather write one in a more competetive niche but then need to expend more time and effort in trying to establish themselves in a more competitive niche.

    It really is "horses for courses" and I think only you can make a decision about the best size of a niche based on your own skills and personality.

    Remember also, that if the market is hungry enough, and there is little competition, you can charge a premium for a product.

    If I had a cold and wanted some tablets to make me feel better, there are half a dozen shops within 10 minutes of where I live where I can buy them - so they have to compete on price. But if there is only one shop for miles around they can charge more and I will *still* pay it because I have no choice.

    Kind of why service stations on the motorway/freeway always seem to charge twice what any normal store does for a product ;-)

    All the best,
    Richard
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