EMD TRADEMARK Infringment Not Always the Case if

Last year I got all excited and registered a domain name way ahead before it was released and I did it without thinking about the trademark issue and of course, I worked on it for 6 months and bumped the manufacturer off the top spot of Google and then I received the dreaded Attorneys notice to deliver the site to the rightful owner.

I lost all the work I had put into it and money and rightly so it was my mistake and lesson learnt.

This year I just found another fantastic product sure to be a massive hit when it is released so instead of just registering the exact same name as the manufacturer (.net) I decided to contact them via email and ask their permission to promote their product via there Amazon page.

I wrote a very nice polite letter respectfully requesting to register the trademarked domain and to develop a professional looking site promoting their product.

I added I would make it clear it was not the manufacturers site and I would add a courtesy link back to them as the manufacturer.

I received my reply within a very short space of time thanking me and giving me permission to use the domain and develop the site with one stipulation which was to run the completed site by them to OK prior to it going live.

So it just goes to show that in some cases the company will allow us marketers to help them promote their products as long as they are comfortable you will not damage ther brand.

So never register a trademarked domain without first asking permission, as it is not always refused when approached in a professional, and respectful manner.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy