I just wanted to share a revelation that hit me recently. I was studying traffic generation techniques, 'cos we all need traffic right, more traffic = more sales.
Then I remembered long ago when I used to promote via direct mail and the mantra used to be test, test and test again.
Sheer traffic volume alone won't make you any sales, if the first 500 visitors haven't bought your product or opt'ed into your list then what chance do you have with another 500?
So at times its neccessary to look at the big picture and keep asking yourself how could I improve:
- Web site presentation, is it well designed, clearly laid out with simple navigation?
- Sales copy, is it the best it can be, can you perhaps think of another killer headline you could test?
- Free opt-in bonus, does it deliver a high value content?
- Bonus material, again is it relevant and will it deliver value?