The "College Degree" Approach to WSOs
"Which WSO have you bought/can I get that will make me money?"
While it might seem like a legitimate question, it really isn't the right approach to take - especially for someone who is fairly new.
Take a look at what happens when you get a college degree:
1. You start off as a freshman. You then go and sign up for freshman orientation. Freshman orientation doesn't do anything to help you with your degree - all it does is help get you familiar with the campus. But it is required for freshmen.
2. You then start your basic courses. These courses also do not necessarily have to do anything with your major, but they are also required for your degree. In fact, if you do not have most of these prerequisite courses, you cannot take courses in your major.
So let's say that you're getting a degree in chemistry. In order to take your basic chemistry courses in a US college/university, you generally have to have English 101, a high enough score on a proficiency test that is given by the college or university, or you have to have a high enough score on the verbal section of your SAT.
Does the English have anything to do with chemistry? Not really, but if you don't have a basic grasp of English then you will not be able to comprehend your chemistry text or your chemistry professor.
3. After a semester or so of prerequisites, then you can start taking some of your classes with your major. With these classes, you have to go in a certain progression. There are certain things the need to know in order to progress to the more difficult classes.
4. After two or four years, you have your degree. You not only understand your major and have a good grasp of it, but you also have a general understanding of a handful of other subjects that will help you with your degree. For example, you have a degree in chemistry, but you also have skills with English, some history, perhaps a public speaking course or two, etc. all of the secondary courses will help you with the degree that you pursue.
5. Even after you have your degree, most people will go back and get a refresher course or they will have some kind of recertification down the road. This is to help learn new techniques, new material, new findings, etc.
So how does this apply to WSO's?
Stop looking for a magic bullet.
There is not a single WSO out there that will tell you every single thing that you need to know to have a business that is online or off-line.
There is not a single WSO out there - or any product, really - that is going to teach you everything you need to know about setting up a website, setting up a mailing list, what to send your mailing list, how to select a niche, how to drive traffic, how to get better conversion rates, how to select affiliate products, how to create your own products, how to utilize your material in different ways and repurpose it, how to use social media to help promote your business, how to run your business, etc., etc., etc.
There simply isn't anything that exists like that - not even a business in a box.
Because even if you had a business in a box that covered all of those topics, it would still be the perspective of one person and it would just be from one source.
To put it in the analogy of getting your college degree, it would be like handing you one big huge book that had the Readers Digest version of all of your prerequisites and your major topics crammed into one.
Stop looking for a magic coach.
When you go to college, you generally have dozens of professors over the course of 2 to 4 years. Some professors you may have for more than one class. But each professor will give you a different perspective of the subject material. Each professor will give you a different style of teaching. Each professor will have his or her own perspective, bias, and opinions.
Even though they will teach the same basic material, they each give a very unique perspective. In doing so, you learn much more than just the material. You learn from a professor him/herself.
There is no way that you would have one professor for your entire college career - nor would you want to have just one professor. Having more than one professor gives you a much broader knowledge of the material because each professor will draw on his or her own experiences in order to expand on the knowledge that is in the text.
The same goes for coaching.
While you would expect to have a level of success after going through any kind of coaching program that is decent, you can't look at it from the point of view of only wanting to have one coaching experience and that is all you are ever going to need or want. It's not practical, and it's not desirable.
Remember that practice, patience and experience mean something
Even if you could find a college that would let you buy all the books at once, have all of the professors in one room at once teaching you everything you once, it still wouldn't be the same as getting your degree.
You need to have some experience. Reading things in the book isn't the same as actually doing things yourself and learning from experience.
If you buy a WSO - even a dozen WSO's - and you don't have the basic knowledge or experience in order to put whatever business model you have in the WSO in place, it's going to be a lesson in frustration.
That doesn't mean that there's anything wrong with the WSO, necessarily. (Yes, I know there are WSOs that suck. They aren't part of this equation.)
As an example, you may find a WSO that has an excellent method for approaching offline business owners. Unfortunately, if you don't have any kind of sales experience, or if you don't know what services to offer business owners, or you simply don't have some basic knowledge that would be essential for keeping those prospects and clients long-term, it's not going to work. Let me clarify that: it's not going to work for you. It may work for 100 other people, but it won't work for you.
Building a business takes time. I don't care what anybody told you about how you can make money sitting in your underwear on your sofa while eating Capt. Crunch cereal - it's not going to happen that way.
However, if you take the time to build a business - a real, genuine online business and not just creating a job for yourself - then there will come a point where you make money when you sleep. It just won't happen overnight.
"But, Shay, I need to make money RIGHT NOW!"
Then, quite frankly, you are not ready to create and build a business. Stay away from the WSO section. You are in crisis mode. The last place you need to be in is the WSO section.
What you need is here:
http://www.warriorforum.com/main-int...desperate.html
You need to get yourself stabilized and make sure that your bills are paid. Once you have all of that under control then you can start on the process of building a business.
I would love to hear anybody else's thoughts about this.
This is, of course, JMHO and YMMV.
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Jon
"Success comes when people act together; failure tends to happen alone." -- Deepak Chopra
Sal
When the Roads and Paths end, learn to guide yourself through the wilderness
Beyond the Path
Christian