Why Going After a Money Niche isn't the Best Advice for a Newbie

13 replies
A person new to internet marketing asked the ageless question of which niche they should target for their first website. I replied that they should start with something they know about or are passionate about.

Soon after someone wrote how my reply was a newbie mistake reply because there wouldn't be any money in the niche most likely, and that you should only go after money niches.

Well, I am no newbie, and the reason I gave my answer was from personal experience. So I want to explain, at least in the way I see it, why telling someone new to internet marketing to go for a high money niche is a bad idea.

I got into internet marketing because I actually owned an ESL cram school in a country where I didn't speak the language. I was often hiring teachers and I realized that the person who owned the site I was using was making a killing doing it. But the site was absolutely horrible! So I thought, heck, I can do much better than that.

This was about 4 years ago. So I proceeded to hire a programmer and create an entirely new hand coded job board from scratch. It was a horrible experience, but I finally got the final product. So I threw it up on a domain and waited for the traffic to come pouring in. Which of course, it didn't.

I was getting really frustrated and this brought me to the whole concept of SEO, list building and on and on. My first real introduction to IM.

I was fascinated. And started trying a bunch of stuff to start getting rankings. But I was still doing terribly. But along the way I read similar things to "go for the money niches" and started to try to make other websites myself and earn money from AdSense.

It took a while to learn how to use WordPress correctly, and actually I started out using Drupal sites. I was soooo happy when I discovered WP.

So I was going after things like weight loss and other highly competitive niches as a total newbie because they were suggested to me just like I see here. Not smart at all in my opinion. I didn't really understand SEO, I only thought I did. I didn't understand a lot. And I again had terrible results. So I quit. I was so frustrated with everything, that I just packed it in for a few months.

It wasn't until I needed to use the job site again that I got angry enough at myself to try to get that site to rank again. It was something I really knew about and could really see the potential in. In addition, as I learned more about what it took to really succeed with a site, I realized actually being in the industry allowed me to create really useful and unique content others couldn't duplicate unless they copied mine or were also in the industry. Plus it was easier to reach out to others for links, ideas or ask them to use my site for free.

So the more I learned about how to get my site ranked and making money, the more I learned about other marketing opportunities. And that is how I got to where I am today.

The reason I am telling you this is because, if I had just listened to everyone and tried with the "money making" niches as a complete newbie, I would have given up long ago probably never to return. It was only because I had already built a site I was passionate about that I stayed in the game. If I didn't have that job site, I wouldn't be writing this right now.

When you are a complete newbie there is so much to learn. It really is a lot. And whether you want it to or not, it's going to take years to learn everything for most people. Long frustrating years. And worse, most of what you need to know is only really going to be learned after you start actually doing something.

So if you are new and start trying to make cash with a site on a topic you have absolutely no understanding of, no passion for or no clue of who your competitors are, what makes a great site, conversions, etc...honestly, what do you think your success rate will be?

On the other hand, and this is where I think the "myth" of going after money niches comes from, if you create a site and pour your heart into it and it makes you no money whatsoever, what good does that do? You just wasted 6 months of your life, right?

Well, no! Unless that is the way you look at it. The way I look at it is, I just enjoyed creating something that is helpful and informative to others. Not only did I enjoy the process, but now I know how to build a site, rank a site, help tweak my bounce rate and get readers involved. I know a bit about SEO, list building, affiliate sales and networks, and on and on.

And you've just learned, not read somewhere or heard from so and so, you know what it is really going to take to succeed. And you have a foundation to build upon. But most of all, you know in your heart you have the stamina to keep moving forward. You know you can stick with it and not give up because the site failed to earn what you thought it would.

I guarantee most marketer have built sites, products, whatever and have failed or their stuff didn't come close to their expectations as far as cash made. Is that a failure?

Again, depends on how you look at it. If while trying to get the site to generate some revenue you stumbled on to list building techniques and learned how to effectively build a list, that skill can be adopted to anything you do online. Or maybe along the way, out of necessity, you learned what a Facebook fan page was and figured out cool ways to use it to drive traffic or sales. Or maybe you posted you question on a forum and just found a new friend.

Everyone will have failures. It is part of success. But you need to go the distance to have the success. And from what I see, most new marketers quit due to frustration. And they are frustrated because they are trying something totally new to them in a niche they know nothing about against people far better suited to the niche than them.

You don't ask a kid to get his MBA in the 2nd grade. You give him tasks you know they can learn. Build their confidence. Let them graduate to harder and more complex things as their skill set becomes stronger. Why wouldn't you do the same for a new marketer? Give them a taste and the experience of an accomplishment before sending out to the war zone against the big guns.

So my advice to those just starting out is, start off small with something you know well or are passionate about. Build a small site. Post every day, or every few days. See what it takes to be persistent. Then learn what needs to be done to get to the next level and then the next. Make it a journey of learning and awe and you will be so much further up the food chain than most other marketers.

And just a quick disclaimer, yes...I am making some generalizations here and yes, this is my own personal experience, but I think these are the best kind. And I wish more of them were being posted here.
#advice #money #newbie #niche
  • Profile picture of the author StunningWarrior
    EXCELLENT post and so true. When I started out I just copied everybody else and as a result spent money and got nowhere. The mantra was that you just needed to catch the tiniest little sliver of a big market. Well no, actually. Getting 0.00001% of the weight loss or forex market is as difficult online as it is offline - if you're not on the first page of google you're nowhere in these niches. But getting 20% of a smaller niche that you personally know is much easier. And there are very few niches where you can't expand sideways to grow if your particular niche is not that lucrative.
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  • Profile picture of the author visimedia
    yes, in most cases, make money online is not suitable for newbies because the competition is so though and the target market is so savvy in spending money. Unless you are ready to face savvy people don't go for this niche.

    For best hostel in malang https://bedpackers.com & mold inspectors orlando : https://waterdamagerestorationorland...d-inspections/

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  • Profile picture of the author icegin
    I think this is great advice. When it comes to earning a decent, stable income online, one of the biggest obstacles that need to be overcome is the desire to give up. Persistence is KEY and it is so much easier to keep pushing on when you are working on a site/product/niche/etc. that you feel very strongly about
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  • Profile picture of the author traffic2
    Ive been Internet Marketing for many years and of course made all the newbie mistakes that we all make in niche marketing. One of my first sites was Auto Insurance. Did I make any money???? NO!! I go after obscure keywords where the competition is not thick. Meaning low number of competing pages. With the proper keyword research, little to no backlinking is needed to rank on the first page. Of course my pages are very optimized as well. I average $5-$10 a site. Doesn't sound like much. However when you scale this technique to 100+ sites it adds up. Keyword research is so important. It will make you or break you in my opinion and experience.
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  • Profile picture of the author Hanneke
    Thanks for sharing your great opinion. I totally agree with you. I always thought the same way. I really was not able to pick up a nice niche because I was never passionate enough about it.

    Then I realized that the only passion I have is Internet marketing and just helping other people with it. And yeah, in the mean time I had learned so much already that I just have taken the plunge...and I love it! I'm writing about it, I'm doing it for my own business and try to help others with it and yeah, that's the fun of it.

    I'm also in the weight loss niche, but hey, no idea what to write about that. I don't even have a scale! So there's no passion in it and that, especially in the beginning it's what I need.

    Thanks again for the great post.
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    • Profile picture of the author seolvl1
      so true, I'm at the learning phase now
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  • Profile picture of the author calebharris
    This is very informative. Thanks
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  • Profile picture of the author Will Edwards
    Great post. Wouldn't it be great of people concentrated on building sites that enriched the web?

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  • Profile picture of the author CDarklock
    Originally Posted by StreetBacon View Post

    Soon after someone wrote how my reply was a newbie mistake reply because there wouldn't be any money in the niche most likely, and that you should only go after money niches.
    I was a software developer for 20 years.

    Most of the entry level developers I saw come into various companies were there for one of two reasons.

    1. They really, really liked programming computers.

    2. They heard programmers made a lot of money.

    Guess which ones kept their jobs?

    I suggest that this was not a fluke or some kind of corruption inherent in corporate America, but a simple reality.

    Money is a crappy motivator.

    If your job requires you to solve difficult problems, money will not inspire you to do it. Ever. You may be inspired to clean one more toilet or assemble one more refrigerator to make an extra couple bucks, or to hang around the store for another hour or two so you can get some overtime.

    But you are not going to be motivated enough to stay up half the night figuring out exactly when and where and under what conditions your program does a null pointer assignment, simply because it might look good on your performance review at the end of the year when they decide how much of a raise you get.

    The only thing that motivates you to do that is a burning desire to know the damn answer because you are, on some deep level, seriously mentally disturbed. Which is the only way you can possibly care so much about such trivial things on a consistent enough basis that any of it gets noted on your performance review at all.

    And then, when the actual performance review comes around, you'll fidget and squirm for twenty minutes wondering when the hell they're going to let you get back to the damn debugger so you can find the race condition you're sure is causing that annoying flicker in the toolbar every 29 to 37 seconds.

    Internet marketing is the same way. You need to be a little bit crazy and a whole lot irrational so you can beat your head against that first niche until you figure it out. And if the only reason you're in that niche is for the money, you'll never last.
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Hanneke
      Originally Posted by CDarklock View Post

      Internet marketing is the same way. You need to be a little bit crazy and a whole lot irrational so you can beat your head against that first niche until you figure it out. And if the only reason you're in that niche is for the money, you'll never last.
      Yes, you're totally right. That's why 95 (or was it 97?)% fails I think
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  • Profile picture of the author AuthorityRush
    Not sure of the correct number. But sadly, it is quite high.
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  • Profile picture of the author JaySG
    I think it depends, in the end of the day is all about traffic and conversion. It's true that the money niches are more competitive, however the reason they are competitive is because there are people making money. If you are low on resources I think your best bet is doing what your passionate about and try to capitalize it selling info products to that market.
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