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How Many Keyword Searches Must A Niche Have

by goindeep
11 replies
Hi

Im researching new niches like im sure all of us do. But was wondering if any of the pros had some method of calculation they go by. For example the new niche im researching has 33,000 related searches per month.

Is this enough for me to even consider trying to monetize it? And what other things must us noobs consider, for example amount of search results???

Cheers
#keyword #niche #searches
  • Profile picture of the author Kevin Riley
    Originally Posted by GoinDeep View Post

    Hi

    Im researching new niches like im sure all of us do. But was wondering if any of the pros had some method of calculation they go by. For example the new niche im researching has 33,000 related searches per month.

    Is this enough for me to even consider trying to monetize it? And what other things must us noobs consider, for example amount of search results???

    Cheers
    I don't use keyword search volume as a reliable indicator of a niche's viability. Look for what's selling. Much more important.

    Searches can be grossly inflated in some niches by nothing but freebie seekers. Other times, you can't find all the searches being done for a niche (depends on the keywords searchers are using) and you'll never get a good overall picture.
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    Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author J. David Rogers
    I've heard that it's best to have a niche with at *least* 100 keyword searches per day. That's the absolute minimum, of course. 100 searches per day is of course 30,000 per month. You can use the data from the Google Adwords tool to exclude niches that don't satisfy these requirements.
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  • Profile picture of the author jaijav29
    As for me I think that per niche you should have 200 or more searches.
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  • Profile picture of the author drkellogs
    It's not about the # of searches. It's about profitability.

    Instead of looking at volume. Look for indicators of profitability. The more the better. Actually, if any one of these is missing, I will not get into the niche period.

    Here are some to get you started:
    • Are other people selling stuff using that/those particular keywords?
    • Is it a burning need that people are pro-actively looking to solve? (For example "how to clean your lcd monitor" would not qualify as a burning need although there are a TON of searches for it)
    • Can I position myself with a value-proposition that is filling a need that is poorly addressed by the market-place?
    You should understand the keyword cycles as well. Categorized basically in 3 main stages people go through.

    1. Information-seeker (needs to be educated on the topic)
    2. Research phase (has a pretty good idea of what he wants, simply researching/comparing his options)
    3. Buyer-mode (credit card is out)

    You want to forget about #1, and focus on #2 & #3.

    This is a very deep topic, but this should get you started on the right path.
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    • Profile picture of the author goindeep
      Originally Posted by drkellogs View Post

      It's not about the # of searches. It's about profitability.

      Instead of looking at volume. Look for indicators of profitability. The more the better. Actually, if any one of these is missing, I will not get into the niche period.

      Here are some to get you started:
      • Are other people selling stuff using that/those particular keywords?
      • Is it a burning need that people are pro-actively looking to solve? (For example "how to clean your lcd monitor" would not qualify as a burning need although there are a TON of searches for it)
      • Can I position myself with a value-proposition that is filling a need that is poorly addressed by the market-place?
      You should understand the keyword cycles as well. Categorized basically in 3 main stages people go through.

      1. Information-seeker (needs to be educated on the topic)
      2. Research phase (has a pretty good idea of what he wants, simply researching/comparing his options)
      3. Buyer-mode (credit card is out)

      You want to forget about #1, and focus on #2 & #3.

      This is a very deep topic, but this should get you started on the right path.

      My niche for example; there is no one i can find which is selling information. But the top few searches in google have some sites offering free information. What kind of an indicator would you call this?

      p.s. that was very informative.
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      • Profile picture of the author goindeep
        So basically, how else do you determine if a niche is profitable? So far we have:

        When looking at competition. I have heard its good to see healthy competition because it shows that people are actually seeking and buying the product. But what if the competiiton is offering the product or service for free and it actually pretty good?
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        • Profile picture of the author drkellogs
          Originally Posted by GoinDeep View Post

          So basically, how else do you determine if a niche is profitable? So far we have:

          When looking at competition. I have heard its good to see healthy competition because it shows that people are actually seeking and buying the product. But what if the competiiton is offering the product or service for free and it actually pretty good?
          Then sign-up for his affiliate program and help him sell it

          In most markets, there are usually almost always what I call table scraps that are left that no one is picking up. There's always money in the low bottom rung keywords that people aren't exploiting. Out of the box keywords, or sometimes not so out of the box. These are the easiest to take because of decreased competition and costs.

          Unless you have a distinct advantage in marketing skill, experience, higher payout and superior positioning (that comes from knowing your market & good execution in key areas like writing ads/converting that visitor to a sale) you are likely to be blown out if you go after the high-paying keywords.

          Even if you had all of these, it still *might* not be possible if competition is too strong. Strong in the sense that they have a better sales funnel and good back-ends and can afford to spend a lot more than you can to acquire a customer.

          The key to success with PPC is matching good profitable keywords with high-converting landing pages. And at the root of being good at both of these is a deep understanding of the market.

          And understanding the dynamic nature of increasing your key metrics slowly over time by continually split-testing your ads and landing pages, so you maximize earnings. I had a conversation with a well-known super affiliate recently, and he told me that time and time again, when he talks to affiliates that are doing well in any given market he finds that they understand the market very, very well.

          The cliché advice to follow your passion definitely applies here.

          This affects how you write ads that attract their attention(increasing ctr), determines what kind of offers you present them and what you say on your landing page(increasing response), allows you to understand better your competition(so you can where they are weak, and fill that gap), etc.
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  • Profile picture of the author pyrmontvillage
    drkellogs is on the money. Buying intent is the key. Would love further elaboration though...

    Would be willing to pay for a well written WSO in this area
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    http://pregnancyacupuncturemelbourne...ure-melbourne/
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  • Profile picture of the author Steadyon
    Once you think it may be worthwhile, do a quick PPC test campaign for say $50 if you have any doubts.

    Apply common sense.

    See what other sites are in your niche. How much traffic do they get?

    Can you do something better or at least get your share of the market?

    If you get encouragement from this exercise then get on with it.
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  • Profile picture of the author NewbiesDiary
    see what info you can find in spyfu.com - its really interesing there!
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  • Profile picture of the author alankay
    Depends. 100 people searching to buy something is always better than 10,000 people looking for something for free, so think about making your first question ... Are people buying stuff here?
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