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What is a press release?

by mjsca07
17 replies
What exactly does it do? I see some fiverr gigs doing them. I know they good for promo, but how does it work?
#press #release
  • Profile picture of the author hassan001
    A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
    Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.
    The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
    A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.

    Source..... Press release - Wikipedia, the free encyclopedia
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    • Profile picture of the author mjsca07
      Thanks. So in IM, certain sites get feeds of press releases? Hence, why they good for promo. I am guessing creating press releases is posting to said sites who get press release "feeds"?
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    • Profile picture of the author Griffin Smith
      Originally Posted by hassan001 View Post

      A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
      Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.
      The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
      A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.

      Source..... Press release - Wikipedia, the free encyclopedia
      Ahhhh... You killin' me bro...Okay very easy one here:
      • A press release is a document issued to media and consumers to announce yourself and your product.
      • A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
      • A professionally written press release can make the difference between a successful press release and an utter failure.
      So...Check it out, A Good Press Release Will Make or Break YOU.

      Do it right for your launch and it will all fall into place for you!
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      • Profile picture of the author digichik
        Originally Posted by Griffin Smith View Post

        Ahhhh... You killin' me bro...Okay very easy one here:
        • A press release is a document issued to media and consumers to announce yourself and your product.
        • A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
        • A professionally written press release can make the difference between a successful press release and an utter failure.
        So...Check it out, A Good Press Release Will Make or Break YOU.

        Do it right for your launch and it will all fall into place for you!

        Exactly. Concise and to the point.

        If you don't know what a Press Release is and how to use them, then I suggest you stop and take time to learn the internet marketing fundamentals. This will help you build a solid foundation for you online businesses. Without this basic knowledge it will be difficult for you to make money in IM.
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  • Profile picture of the author hassan001
    Well as far as I know it builds readership plus some quality backlinks to your website and a little traffic too sometimes... No 4th benefit I can figure out from it yet.....
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  • Profile picture of the author canada94
    Just a good way to get your site 'out there', but good for backlinks as well

    Hope this helps

    Kevin
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  • Profile picture of the author samuraig
    Submit a PR to PRWeb and PRLog and it generates traffic, at least 800 views or more. If the PR is a good story, it may get syndicated to other news sites. Costs $80 for PRWeb's basic submission.
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    • Profile picture of the author CoachManny
      "Submit a PR to PRWeb and PRLog and it generates traffic, at least 800 views or more. If the PR is a good story, it may get syndicated to other news sites. Costs $80 for PRWeb's basic submission."


      I find this interesting as at one time it was free to submit to PRweb and now they have a salesman who focuses on getting people to purchase the product.

      Seems harder to find free places to submit press releases.

      I use Ezine to submit PR.

      Manny
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      Manny Rodriguez Blog:
      www.coachmannyrodriguez.com

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      • Profile picture of the author JimMichael
        However, they are only effective if done the correct way.

        All of the information you need my friend is here.

        Press release resources galore:

        Press Release and Public Relations Resources | Press Release Sites | Piece of Cake PR

        You can also use the live chat to ask any questions.
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        .

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      • Profile picture of the author CoachManny
        Originally Posted by CoachManny View Post


        I find this interesting as at one time it was free to submit to PRweb and now they have a salesman who focuses on getting people to purchase the product.

        Manny

        I thought I better correct myself here.

        Recently realized that I screwed up on this post.

        I FORGOT the name of PR site I use to use and thought it was PRweb and one day (years after and recent) it dawned on my it's not PRweb I use to use it was PRlog.com.

        It is STILL free.

        I apologize if I threw anyone off :-/.

        Manny
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        Manny Rodriguez Blog:
        www.coachmannyrodriguez.com

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  • Profile picture of the author dejoliet31
    Samuraig is right on. Press Releases if well written and distributed properly can result in backlinks as well as visitors to your site. I have used them to successfully get clients' webistes indexed on Search Engines, and improve Search Engine Optimization.

    Knowing how to write a Press Release if critical to its success.
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  • Profile picture of the author ankitnagpal
    Press release are a good way to get instant publicity and also helps in SEO. It has 2 steps:

    1. Write a good newsworthy press release which is SEO optimized. Please read: How to Get Your Press Release Published - wikiHow
    2. Submit it to as many press release websites as possible. Please read: Press Release Submitter - The Best Online Marketing Software

    Hope it helps.
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  • Profile picture of the author prctshplc
    I think I have no need to say any thing about press release because here are many people who have shared much helpful information. But one thing is that press release is much better when we just started new business.
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  • Profile picture of the author ashlyn vision
    A press release or a news release is a written announcement directed at members of the news media about something claimed as having news value. This encourages the journalists to write a news article on the subject giving you a lot more exposure for free. Press releases can announce a range of business news such as: scheduled events, awards, accomplishments, new products, new services, executive promotions, sales and other financial data, etc.
    Concisely written and targeted, press releases draw media attention to newsworthy events.

    ashlyn
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    • Profile picture of the author IMMer1975
      We used PRWeb for one of our previous web companies. Increased traffic was NOT the primary outcome (but could be due to the writing itself or the appeal of the product), but what did happen was a significant number of quality backlinks. We quickly added some serious PageRank to our site as a result. The weird part is that even 2 years down the road, I still occasionally see a PRWeb referral visit to our site, so there is some permanence behind the links.

      Sometimes you get "lucky" and the right media outlet picks up your story and runs with it, and oftentimes you will find tech bloggers giving you more mileage by blogging about you after seeing the PR.

      All in all: I'd say its worth it depending on the nature of your business and as PART of an overall public relations and marketing campaign.
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  • Profile picture of the author eldudebros
    From what I heard, press release is an article who news media people share it to the audience. So if your press release is chosen, then you could generate a lot of traffic.
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  • Profile picture of the author Gary Transform
    • A press release is a document issued to media and consumers to announce yourself, your product and anything new news you want to share about your services and products.
    • A well-drafted press release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.
    • A professionally written press release can be used to launch your new products or services which can boost your traffic as well as trust.
    Hope this solves all your queries?
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