One of my small secondary niche sites finally reached one sale per day,
average. Over a month, right at 30 visitors would buy the product I
When I realized this, I decided it was time to add an opt-in to this site. I
was in the middle of working on a much larger product for my main site, so
I wrote a quick report and put a simple opt-in in the sidebar.
It got on average 2 signups per day. Pretty pitiful, I know.
Knowing I needed to add some content to the list, since it was getting a
few people, I quickly wrote 7 emails, each telling a story related to their
problem and closing by telling how the product helped with that specific.
They were VERY casual. I don't even remember doing any editing other
than typos. I might have even missed some of them.
I think it took less than an afternoon to write the emails.
Not a ton of effort.
My sales are now averaging 2 per day.
Same traffic. Same opt-in. Nothing fancy.
I have as many people buying from this tiny, tiny list as from the site.
The total effort was less than a day.
Why haven't you added a list to your site?
P.S. I'm spending some time over this week and next to tweak the opt-
in to try to get it up to a reasonable percentage. More people on the
list = more sales.