They gave me an insanely small budget for the month, but here are a few of the stats as of this point.
campaign duration: 72 hours
number of likes added: 55 likes
Money spent: $22.05
I am ignoring click through rate because quite frankly this is CPC and they are not in a rush.
number of clicks: 92
Okay so that is something like a 60% click through to "like" ratio. I cannot help feel that this is pretty good.
So, at this point, I have satisfied the company in that they are getting the Facebook likes they want (even though it is at a slow pace).
In the past, I have had success with conversion statistics at the "post-like" phase of my advertising.
My question is: What are some of your experiences regarding converting the Facebook "like" into a successful conversion (whatever that conversion may be). Any tips and best practices are always welcome. Thanks guys!