Know your market, build relationships...the rest is elementary

So last week I met up with an old friend of mine who was signalling an SOS because of a change in structure in commission payments at his work.

Basically for the past month he has been stressing because his real estate business is expanding and commission performance and target sales will make or break his employment position within the company.

So after 2.5 hours, I showed him my online strategy and what I have been building up since starting IM, and needless to say, he was like a kid in a candy store. A whole new way of thinking opened up for him (he is pretty smart business wise), just not in the way us internet marketers think.

I was surprised he had not built a solid list, and had never kept a 'relationship' with old and prospective clients. The phone was his go-to method.

I implemented a landing page with video and property listings so when his database of clients subscribe they will be brought to that. He tells me already this week his phone has been ringing non-stop

It's so true, we often get caught up with all the hype and newest methods in IM but core research in knowing your market and having a strategy in whatever online/offline business you have is often the most crucial part in success.

(/end of my feel good story hehe)