Please suggest if it is better to have a singular domain name or a plural domain name? what I believe is, a domain name consisting of singular words would be with more powerful branding. But what if it is a .com and has already been taken by someone else?
As an example suppose two domain names are available:
fashionchoices.com fashionchoice.net (fashionchoice.com is already taken)
fashionchoices.com (choices is a plural of choice)
Certainly .com has it's own value but it is not available should I go for fashionchoices.com or in that I will risk my traffic going to fashionchoice.com?
I am not in very favor of .net domain names.
What would you suggest? Or, I altogether search some another .com domain with all singular words?
Any suggestion is highly appreciated