How much I can sell a website that makes $4k/mo

32 replies
Hey warriors,

What do you think how much can I sell a website that makes $4k/month, monetized by adsense? My sites are all quality and well optimized, a few of them are estabilished for months, and less of them for more than a year.

Thank you
#$4k or mo #makes #sell #website
  • Profile picture of the author Marhelper
    Two answers:

    1. Whatever anyone is willing to pay for it.

    2. Usually 12 x monthly revenue. You should be able to provide proof of income that is both sustainable and has a good and prolonged track record.
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    • Profile picture of the author canada94
      Originally Posted by Marhelper View Post

      Two answers:

      1. Whatever anyone is willing to pay for it.

      2. Usually 12 x monthly revenue. You should be able to provide proof of income that is both sustainable and has a good and prolonged track record.
      Agreed, but why in the world would you want to sell a successful site....just a thought.


      Kevin
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  • Profile picture of the author Thomas Smale
    How consistent are those earnings?

    Main traffic sources?

    How much work do they require to run?
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    I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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  • Profile picture of the author mkt
    I haven't done this in a while, but it seems like 10 to 12 months of income is about where you start. So I would guess between $40k and $48k.

    Keep in mind that for that money, you are going to be asked to prove that you are making that much. In some cases a potential buyer is going to ask for access to your adsense account to verify income.
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    • Profile picture of the author theverysmartguy
      Originally Posted by mkt View Post

      I haven't done this in a while, but it seems like 10 to 12 months of income is about where you start. So I would guess between $40k and $48k.

      Keep in mind that for that money, you are going to be asked to prove that you are making that much. In some cases a potential buyer is going to ask for access to your adsense account to verify income.
      NEVER EVER let anyone but yourself have access to your own adsense account.

      If you list a website on flippa they can verify the earnings and traffic through their system.

      And people honestly are giving you low ball answers. They are giving you what is "considered" the norm. However, there are plenty of websites that have been sold on flippa that were sold for upto 24 - 28x their monthly income. And it is not as rare as you might think. But, yes, on the normal side, you can expect anywhere from 12x - 20x the monthly income.

      Remember, the reason why these sites with adsense can sell for so much is because adsense doesn't show its true potential. If a site can make $4k/month with adsense it can make quite a bit more with other types of monetizations.

      -- Jeff
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      • Profile picture of the author Thomas Smale
        Originally Posted by theverysmartguy View Post

        NEVER EVER let anyone but yourself have access to your own adsense account.
        Offering live access through TeamViewer is common with high end sales. If you're not willing to do that, it's unlikely you're going to find a buyer.

        Obviously you should never give them your actual login, but assuming they are a serious bidder, offering a TeamViewer session is good business.
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        I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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  • Profile picture of the author Cataclysm1987
    48k is what I'd sell it for. Unless it's in a bad niche.
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    • Profile picture of the author Jere Kuisma
      Originally Posted by Cataclysm1987 View Post

      48k is what I'd sell it for. Unless it's in a bad niche.
      A bad niche that makes $4,000 with 1 website? That doesn't sound
      too correct to me :rolleyes:
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  • Profile picture of the author Sillysoft
    I sold mine for over 10k and it was making over 1k a month. They are going to want to know everything, my suggestion is upload adsense screen shots and submit verified google analytics file. Anything else do a skype meeting and let them see your screen if you feel comfortable. That is what I did and it not only helped me feel comfortable, but the buyer felt comfortable too. Remember, real buyers don't want to be scammed just as much as the seller.

    I also looked at their history/feedback on flippa. Also make sure you black out your info on adsense, the cpa and cpc stuff. Its against Adsense terms and conditions to show that info.
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  • Profile picture of the author theb8n
    Usually the rule of hand is 10 times what it makes a month. SO theoretically you could sell it for $40K but I would go about $30to $40K.
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  • Profile picture of the author MarkUSA
    Is this a hypothetical example or do you really have a site that makes $4000 just from Adsense? If so, my adsense sites that make $1 a day average all of a sudden seem trivial.
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  • Profile picture of the author Ben Gordon
    Since the website is just a few months old, it would probably sell for about 7-8x its income as long as you provide undeniable proof that they can sustain that income and build trust with your customers by offering skype chats and other forms of building trust.
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    • Profile picture of the author J0hnnycl1ckz
      Originally Posted by Ben Gordon View Post

      Since the website is just a few months old, it would probably sell for about 7-8x its income as long as you provide undeniable proof that they can sustain that income and build trust with your customers by offering skype chats and other forms of building trust.
      This. Getting 12 months revenue on a site that's only a few months old is not gonna happen. If it does, it will certainly be a rare occurrence.
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  • Profile picture of the author marketinguk
    all i can say is go through Thomas at the top of the thread if anyone can help you make money then his company can. I have watched his profile on flippa for a long time and he's very well known and respected as a broker.
    And no i haven't been paid by him to say this i know from my dealings on flippa and also how he seems to attract big bids there generally for the sites he puts up, although i'm sure he doesn't promote poor quality stuff!
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  • Profile picture of the author Dmaind
    If your site is in evergreen niche and have solid organic traffic for a year with consistant revenue then, 18x to 24x you will be getting for.
    If possible hire a broker. You will get good money than a regular flippa listing.
    D Maind
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  • Profile picture of the author imwarrior84
    You should get around $40K-$50K, good luck!
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  • Profile picture of the author Chris Thompson
    Why the heck would you sell it if, based on what you're being told, you'll have all that money in 12 months and STILL OWN THE SITE ??

    Why do you want to sell it anyway?
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  • Profile picture of the author Steve Sieverding
    I would personally look into other monetizations. If you're are making 4k on adsense.... good lord the possibilities are endless with actual products, amazon, cpa, media buying etc. The possibilities are much higher than 4k.

    But to answer your question since it is only a few months old you will be lucky to get 10x the amount per month. Unless it is in an evergreen niche.
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  • Profile picture of the author messiah
    Really cheap. PM me. LOL

    Seriously, one year's worth of projected revenue if you believe it's consistent. 48k
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  • Profile picture of the author Zeus66
    If the niche is seasonal and the $4K/month is coming at its seasonal peak, then not as much as if the niche has a consistent monthly earnings expectation.

    Any sensible buyer will want proof of where the traffic is coming from as well. If you're paying for it then obviously that means the $4K/month is not all profit.

    And yes, it's harder to get top dollar if the site has only earned for a short time at this level. The longer the track record of earnings at this level, the more you'll get for it.

    John
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  • Profile picture of the author Tim3
    I too wonder why you would sell a site that makes $4k a month. :confused:

    The question is can you provide irrefutable evidence that your site consistently makes this amount and it has been steadily increasing over time.
    Can you provide proof that all your site visitors are genuine.
    Has it got good Alexa rankings.
    Have you got trusted status as a seller with 100% feedback.

    If you provide concrete proof, depending on the niche I could see your site going for 15-25 times you average revenue, maybe even higher if you get the right bidders, good Adsense sites are gold.
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  • Profile picture of the author robie
    Why do you want to sell it ? $4k a month is really good money to me
    If I were you, I won't sell it. I'll keep it for myself and I'll keep work harder on that site to make the income grow. Let's say, become $10k a month, maybe ?

    Anyway, If you still want to sell it I guess there are many factors you need to consider. And some of warriors here are already give you the answers.
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  • Profile picture of the author typoo999
    Thanks guys! Traffic sources are mostly SEO and Facebook for a few websites. A few of them are in evergreen niches.
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  • Profile picture of the author AndyBlackSEO
    The problem you may have is if the income is all Adsense.. then if Google pull the plug for those sites (for whatever reason), that investment would be seriously hindered and another form of monetization would need to be in place which could hopefully pull in a similar amount. Try for as high as you can but you will only get what someone is willing to pay for it.
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    • Profile picture of the author MarkUSA
      Originally Posted by AndyBlackSEO View Post

      The problem you may have is if the income is all Adsense.. then if Google pull the plug for those sites (for whatever reason), that investment would be seriously hindered and another form of monetization would need to be in place which could hopefully pull in a similar amount. Try for as high as you can but you will only get what someone is willing to pay for it.
      Even worse, if Google doesn't pull the plug on Adsense but deindexes the sites... in that case, another monetization method won't help as you'll lose the traffic.
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  • Profile picture of the author GeorgR.
    I'd like to know what strategy you used to get a site to $4k/month from Adsense within a few months..whatever you did it must be excellent, especially for a site merely "a few months" old.
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    • Profile picture of the author typoo999
      Originally Posted by GeorgR. View Post

      I'd like to know what strategy you used to get a site to $4k/month from Adsense within a few months..whatever you did it must be excellent, especially for a site merely "a few months" old.


      It's my business secret, perhaps I'll make a WSO about my knowledges in the future... by the way, I have two reasons to sell a few of these sites. The first: I don't trust AdSense... The second: It's a good money for a few months of (hard) work.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by typoo999 View Post

        It's my business secret, perhaps I'll make a WSO about my knowledges in the future... by the way, I have two reasons to sell a few of these sites. The first: I don't trust AdSense... The second: It's a good money for a few months of (hard) work.
        We want to know the secret. That's a WSO I'd buy
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  • Profile picture of the author andynathan
    I agree with Chris Thompson that it would be a waste to sell a site like that for one year's worth of revenue. If the site brings in money for 5 years that would be around $150 grand left on the table.
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  • Profile picture of the author bighostchennai
    As you can earn $4000/- from a site per month consistently from adsense, no surprise you will have lot of light bulbs glowing above head... sure legs on ground, I agree you would feel enormous opportunities to leverage and little time for this one...
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  • Profile picture of the author ExpertSEOServices
    Its normally possible to sell a site on Flippa for 10-12 times what its montly profit is. This also depends on the age of the site and how much proof you can provide. It also depends on the amount of money it requires investing each month to earn this much back.
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  • Profile picture of the author ToneyCr
    For about $50k! Not much less and not much more.
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