How do you briefly explain internet marketing to someone?

First, if you're working for someone else, it's a job; if you're working for yourself, it's a business.

As for a definition, when people ask me (including my wife!), I tell them I'm filling a need for a product or service online by hooking up the consumer with said product or service. Marketing's marketing, whether internet or not.

Cheers,
Ray

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Jonathan Joseph

12 years ago

Originally Posted by Tyke

First, if you're working for someone else, it's a job; if you're working for yourself, it's a business.

As for a definition, when people ask me (including my wife!), I tell them I'm filling a need for a product or service online by hooking up the consumer with said product or service. Marketing's marketing, whether internet or not.

Cheers,
Ray

Hi there,

I completely agree with Ray.

What we do as Marketer's is simply fulfill a need or demand by a consumer, or business and help them grow or create their business. Whether you are promoting someone or working for yourself.

That's it in a nutshell, keep it simple!

Thanks

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Mike Hill 12 years ago

Originally Posted by Tyke

First, if you're working for someone else, it's a job; if you're working for yourself, it's a business.

Well not entirely true Ray... If you're making money on the internet when you're at your computer great... but as soon as you stop doing the work for a day or two and the money stops then you have effectively created a job for yourself.

However, if you have systems in place so that when you walk away for a week and the money continues at the same rate then you have an effective business.
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CDarklock

12 years ago

Originally Posted by KidCash

I tend to give them a long and confusing explanation about IM and the keyword research.

You're checking market trends.

That's all most people want to know.

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robie

12 years ago

To promote something ( can be a digital product, physical product, services, etc ) on the internet with some tools like google keyword tool, market samurai, etc.

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paul_1

12 years ago

I'd say "Im trying to make this laptop into an atm... so sit down, watch, and learn..."

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tpw

12 years ago

I tell people that, "I find or create products people want to buy, then I give them a means to buy them."

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Ben Armstrong 12 years ago

Tell them whatever you want. They're just going to assume it's something to do with porn anyway.
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rashoman

12 years ago

just show them a screenshot of your massive clickbank income, you can tell them whatever you want after that

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Michael D Forbes

12 years ago

"I connect people that want to sell stuff with people that want to buy stuff"

Satisfies all but the seriously curious.

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Leo M

12 years ago

Easy, tell him its getting traffic to a website/product THAT'S IT!

But yeah to explain the traffic part say there's lots of ways to do that, SEO, videos, articles, posting a wso etc etc and you go from there

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Mike Hill

12 years ago

Originally Posted by Leo M

Easy, tell him its getting traffic to a website/product THAT'S IT!

But yeah to explain the traffic part say there's lots of ways to do that, SEO, videos, articles posting a wso etc etc and you go from there

Their immediate reaction would be "Yeah you're spamming people aren't you?"

Why not be honest and say I'm making money on the internet. That's it, short and sweet. What they think from then on is their loss.

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JimWaller

12 years ago

If you want a really simple answer, you can say, "I'm helping people." How? "Connecting them to solutions for their problems" go from there.

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lerxtjr

12 years ago

naa, just make THEM ask the questions, like...

Their question: "How did you get that brand new car?"
Your answer: "I paid cash"

Their question: "How did you get the money?"
Your answer: "Not by selling drugs"

Their question: "Well, c'mon tell me then, how???"
Your answer: "Panning for gold but with a map telling me how to find the gold"

Their question: "What the HELL are you talking about???????"
Your answer: "Are you REALLY finally willing to let me tell you how to make money on the Internet?"