Thud Factor

This might not be familiar to everyone - the thud factor is
the overload of value in an info-product, the "thud" sound
it makes when the postman drops it on the porch.

Rather than putting your audio product on one MP3 disk,
you put it on 8 CDs. Stuff like that.

These days we are doing this with digital-delivery info
products and we are building these nice-looking digital
pictures to create a thud in the prospect's mind...



But is this declining in effectiveness?

The reason I am asking is because I sell a big download
course on marketing. I bought the rights to it and I
have some of those pictures of fake CDs on it.

I'm thinking though - what if I actually printed up and
put the whole darn course in notebooks and CD cases
and took an obviously-real photograph?

Then offering the course for a lot less if the buyer just
downloads him or herself

Is anybody experimenting with this obviously Retro tactic
of just printing and binding a digital product just to
take a real picture of it?

If so, do you think such a picture is more persuasive
than a "virtual image" of the product?


P.S. obviously all markets are different. I'm just wondering
if some marketers are going retro with their images.