After the Christmas sales I decided to just focus on one of my sites that I feel has potential to make more money. I would love to start on a new project but I am wondering whether this would be the right thing to do. I understand that I need to stick to one project and make it a success before moving onto something else.
The thing is I feel kind of stuck in a rut and so far my attempts at scaling up have been met with very slow progress.
This particular site is an Amazon review site with over 100 unique posts. The products are fairly evergreen and the average price is around $150. The site is nearly a year old with only a PR1 ranking and makes around $400/month give or take $50.
Over the past few weeks I have been “cleaning up” or updating each post. Trying to add a bit more content, images and trying to make the whole site easier for people to read and navigate etc.
After cleaning up each post I then backlink the page and move onto the next one. Most of my product pages target “buying keywords” or exact match product names. These eventually tend to climb up the rankings but don’t really bring in that much more traffic.
The big search numbers are in the generic keywords and in this niche there are a ton of them! If I had even just 5 of these big keywords on page 1 of Google I am sure I could boost my monthly sales. The thing is, these generic keywords are going to be real tough to rank for. That could eat up a lot of my time with no sure way of knowing if they will ever come out on top.
I am worried about having to rely on this one site, (it is my only real moneymaker so far), which is why I keep thinking about starting another niche. I think this site/niche has a lot more to offer if it is scaled up correctly but I am really unsure whether I am going about it in the right way….or even if I should pursue scaling up!
Does anyone have any advice?
I mean, how do you know you have got as much as you can out of a niche?
Should I start trying to target these high comp high search generic keywords and hope that I rank for them someday?
Do I just leave the site, start a new niche and then maybe come back to it in the future?
I just need a little shove in the right direction. If a site is making 400 bucks then maybe it can make more….right?