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Medical niches problem

by jodiesmitham
13 replies
Hi guys,

I've been looking at new niche websites and have come across some fairly low competition keywords in the medical world. However, as I live in the UK, all the top spots in Google for these keywords are dominated by the NHS. Is this something to be worried about?

Thanks,
J
#medical #niches #problem
  • Profile picture of the author Cataclysm1987
    Yep.

    I hope you have money, because they are stacked with white hat, high PR links. That is a tough site to beat.

    Not impossible though.
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  • Profile picture of the author shmerns
    I'm not sure what NHS is, but a good way to gauge the possibility of getting
    onto the first page of google is to go to your Firefox browser and add SEO quake,
    this will tell you the Page Rank of the site in question.

    Depending on how high their pagerank is will determine if you should even go after the keywords you are thinking about. If there are some spots on the page with a 0 page rank, you can rank for your keywords.

    good luck, I hope this has been helpful

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    • Profile picture of the author Scott Burton
      Originally Posted by shmerns View Post

      I'm not sure what NHS is, but a good way to gauge the possibility of getting
      onto the first page of google is to go to your Firefox browser and add SEO quake,
      this will tell you the Page Rank of the site in question.
      Just going out on a limb here... I'm guessing the National Health Service of the United Kingdom?

      I don't know how hard it's going to be to beat their listings in the search engines, because I haven't done any research on them. But the OP did say LOW COMPETITION, so maybe they are in the top because they happen to cover these keywords, and not have much competition.
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  • Profile picture of the author Danny Cutts
    nothing is impossible :-)
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  • Profile picture of the author Danny Cutts
    amazon is easy to knock off the top spot so I would say that the NHS is a doddle :-)
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  • Profile picture of the author Green Moon
    A similar thing is true in one of my niches where Wikipedia dominates the key words. But if you scratch below the surface, with long tail phrases, often the anchor text in the links to the dominant site are only for the exact medical term. By going for the variations, there is still plenty of room to get search traffic.
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  • Profile picture of the author Carlton Johnson
    You did say "low" competition. So it depends on your definition of "low" competition. Just because our good old NHS is there shouldn't bother you to much if the pages are only listed there because google couldn't find any other relevant content.

    However, if they are there becuase they are excellent article with lots of links from lots of different sources pointing to them, then you should be a bit worried.

    The combination of the authority of the domain with authority links to the individual pages should would be something to be concerned about.

    However, you did say "low" competition, so only you know the answer to the question. But basically don't be to concerned just because it is the NHS.
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  • Profile picture of the author J0hnnycl1ckz
    I have also recently become involved in several medical niches. The only metric I considered before entering was the strength and optimization of their back links since this area would cost the most and take up the most time. The Mayo Clinic is a pretty big name, but I was able to outrank them quite easily because they're off page and on page SEO for that particular keyword was pretty bad. Good luck!
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  • Profile picture of the author EllesBelles
    NHS content tends to be very basic, and not very useful. It shouldn't be hard to produce better content, at least.
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  • Profile picture of the author The Niche Man
    Originally Posted by jodiesmitham View Post

    Hi guys,

    I've been looking at new niche websites and have come across some fairly low competition keywords in the medical world. However, as I live in the UK, all the top spots in Google for these keywords are dominated by the NHS. Is this something to be worried about?

    Thanks,
    J
    You say low competition keywords but are those keywords used by people who are buying or just researching or looking for other reasons.

    That's a small detail many people miss. There's a free online tool you can use. I don't have the link now but I'll look it up and get back to you, that is if someone else doesn't get for you first.
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  • Profile picture of the author Mr.Daydream
    Location shouldn't matter, you can rank according to virtually any country you want
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  • Profile picture of the author jessiepadgal
    Originally Posted by J0hnnycl1ckz View Post

    I have also recently become involved in several medical niches. The only metric I considered before entering was the strength and optimization of their back links since this area would cost the most and take up the most time. The Mayo Clinic is a pretty big name, but I was able to outrank them quite easily because they're off page and on page SEO for that particular keyword was pretty bad. Good luck!
    Originally Posted by EllesBelles View Post

    NHS content tends to be very basic, and not very useful. It shouldn't be hard to produce better content, at least.
    Originally Posted by The Niche Man View Post

    You say low competition keywords but are those keywords used by people who are buying or just researching or looking for other reasons.

    That's a small detail many people miss. There's a free online tool you can use. I don't have the link now but I'll look it up and get back to you, that is if someone else doesn't get for you first.
    These are some very helpful points.

    I suggest that you get integrally better content together and you go for it.
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