Using model numbers for domain names

29 replies
I know this was really popular a couple of years ago (Info Product Killer etc), but is this still a good method of getting to the 1st page based on people searching on a product's model number?

As in: placing a dot com or dot org at the end of a model number?


Look forward to your responses
#domain #model #names #numbers
  • Profile picture of the author TaiZejan
    I think the most appropriate method is to have a niche site, then each page have a different model number, that way as you perform SEO, social media, etc each site will be boosted.

    Nichesite.cxm/xp-3945/
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  • Profile picture of the author JSProjects
    I've found that you can still rank well (And, I guess, avoid any potential trademark issues) by using it as the title of a page.

    For example: lcdtvreviews(dot)com/samsung43sw32-review
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  • Profile picture of the author cjreynolds
    Maybe the model number by itself, not sure if that's still recommended. But watch out for any potentially trademarked names (ie: sony2341.com) - companies have been busting people for using trademarked names in their domain names, and demanding that the domain be surrendered to them.

    Sometimes the site is already producing income...
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  • Profile picture of the author David Sneen
    Getting to page one on Google is no big deal. Getting to page one on a search people use....that IS a big deal. The question; will people Google model numbers. I am doubtful. I don't think it is worth the effort.
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  • Profile picture of the author MarketingChad
    Exact match domains aren't quite as useful as they used to be. That being said, having a model number be your URL might look more attractive to potential visitors when they see it on the search engines.

    Of course you also have to be careful with trademarks and not get in trouble from the original product TM holder.
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  • Profile picture of the author buckeyes09
    I wouldn't if it's trademarked/copyrighted unless you have some qualifications that you aren't affiliated. Lawyers send emails asking for the site to be taken down or disclaimers put.
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  • Profile picture of the author coluden
    Interesting Idea. You may have to google a few popular model numbers and see where they take you. If you find any registered within the last year, with rank, then I think you may be onto something here. I cannot answer your question, but this is very interesting.
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  • Profile picture of the author radhika
    What do you mean by model number? Name of the product?

    .
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  • Profile picture of the author coronaborcalis
    In my opinion, if you are planning to get organic traffic then as long you see number of people type that keyword which you can see the data with Google Keyword Tool then you are good to go
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  • Profile picture of the author cheezystix2
    Been there .. done this .. awhile ago and did not have any luck with this.

    The problem is you content will generally be too narrow a focus (on a model #) and it's just tough to add rich content value when you're targeting a single model #

    You'd be better off building out a site that offers high quality content wrapped around several model numbers (if this was the niche your going after) For example an Authority Site on Cordless Drills and include write-ups reviews on each make and model #

    Good Luck
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  • Profile picture of the author cheezystix2
    Been there .. done this .. awhile ago and did not have any luck with this.

    The problem is you content will generally be too narrow a focus (on a model #) and it's just tough to add rich content value when you're targeting a single model #

    You'd be better off building out a site that offers high quality content wrapped around several model numbers (if this was the niche your going after) For example an Authority Site on Cordless Drills and include write-ups reviews on each make and model #

    Good Luck
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  • Profile picture of the author Jared78
    I am a little curious about this myself. My first reaction is you are setting yourself for trouble, but am interested in what others say...
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  • Profile picture of the author wolfmmiii
    What happens when the model is no longer available or is superseded?
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  • Profile picture of the author lotsofsnow
    yes it is a good method of getting to the 1st page
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  • Profile picture of the author wolfmmiii
    What happens when the model is no longer available or if it is superseded?
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  • Profile picture of the author Jared78
    I am a little curious about this myself. Sounds like you would be asking for trouble from product owners, but looking forward to hearing what others say...
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  • Profile picture of the author tooAlive
    That's actually pretty clever. Never thought of that.
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  • Profile picture of the author drumguru69
    just testing the forum... i am unable to post replies or new threads or private messages.... this is just a test
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  • Profile picture of the author Big Al
    In my experience it's an easy way to get ranked quickly for those keywords. Exact match domains do still work. Just be careful deciding whether to choose the model number and/or the brand name for legal reasons.

    I think using the model numbers is a good place to start since it's so much easier to rank for those keywords, build your confidence and get started BUT...

    ...The downside is you limit you capability to turn those sites into larger authority sites covering multiple products. And of course trademark problems.

    A friend of mine just had to hand over one of his domains to Dreamworks after using the name in the URL and some pictures he should have known better about.
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  • Profile picture of the author Big Al
    In my experience it's an easy way to get ranked quickly for those keywords. Exact match domains do still work. Just be careful deciding whether to choose the model number and/or the brand name for legal reasons.

    I think using the model numbers is a good place to start since it's so much easier to rank for those keywords, build your confidence and get started BUT...

    ...The downside is you limit you capability to turn those sites into larger authority sites covering multiple products. And of course trademark problems.

    A friend of mine just had to hand over one of his domains to Dreamworks after using the name in the URL and some pictures he should have known better about.
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  • Profile picture of the author AnitaCross
    Originally Posted by whitworldwide View Post

    I know this was really popular a couple of years ago (Info Product Killer etc), but is this still a good method of getting to the 1st page based on people searching on a product's model number?

    As in: placing a .com or .org at the end of a model number?


    Look forward to your responses
    I think it's safe to assume, after a couple of years, that the search engine algorithms have negated this 'technique'.

    Try writing your own product descriptions, so they aren't the same as those used by everyone else. Imagine what you would want to know if you were looking at that product, and write it in proper English (or correct grammar for whichever language you are using). People don't want to read a description that is nothing more than a long list of keywords. Truncated sentences probably arent' a good idea, either.

    Give the people what they want.

    What good is a #1 listing, if no one buys the product?

    That's my philosophy, any way.

    -Anita
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  • Profile picture of the author Perestroika
    This is simple. If you capture .COM or equivalent for the keyword and provide enough decent content you can dominate given enough supplemental promotion.

    Do you really want to invest an individual domain name for each model? Wouldnt it be easier to do this for a bigger market?

    I only ask because I am considering opening a site about a certain market that I would categorize by size and it would be cross compatible with different brands and other form factor configuration.

    If you can twist it, they will come.
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  • Profile picture of the author Mike Hill
    Why not try it out and see. If it is working then I doubt they will come out and tell you
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  • Profile picture of the author Ross Cohen
    You aren't allowed to do it, legally (I believe), as it infringes on the company's trademark.
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  • Profile picture of the author trilogy9013
    I wouldn't use it in a domain name, especially post the google Panda update. I just think it looks odd and google will surely catch on to these types of mini sites and devalue them at some point. I recommend you go the niche route and create (at the very least) a website around a domain that is related to all pages. The effect of using an exact match domain is definitely lessening anyways and there are some companies who won't stand for this
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  • Profile picture of the author thesnakeman
    someone above wrote:
    "Exact match domains aren't quite as useful as they used to be."
    contradicted later.
    I must say, I have noticed no major changes in terms of exact match domains and SEO/SERP results since 2009 and I think exact match domains confer a huge amount of advantages.
    Mainly of course in that when listed as a link only by domain name, your link is exact for the key words.
    Non exact match domains, especially those without any keywords in their domain are way behind the eightball on that one alone.
    We compete on numerous terms against numerous companies for given keywords, where all players engage in aggressive SEO and because we alone seem to have the exact match domains (we bought them all) we seem to win far more searches than we lose on our local google and other search engines.
    Finally in terms of model numbers and trademarks, a check of TESS will show whether or not they are registered. My guess is most would not be.
    All the best
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    • Profile picture of the author Gaz Cooper
      Its a TERRIBLE TECHNIQUE Don't do it, Please

      I saw a question saying what happens when the product number is replaced by a newer model what to do

      Add a New page with the new product review information and on your home page put a note

      NEW UPDATED 2012 MODEL AVAILABLE Click Here (link to new page)

      Kickin it on Amazon

      Gaz Cooper
      Amz Training Academy
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      • Profile picture of the author whitworldwide
        Originally Posted by GazCooperOnline View Post

        Its a TERRIBLE TECHNIQUE Don't do it, Please

        I saw a question saying what happens when the product number is replaced by a newer model what to do

        Add a New page with the new product review information and on your home page put a note

        NEW UPDATED 2012 MODEL AVAILABLE Click Here (link to new page)

        Kickin it on Amazon

        Gaz Cooper
        Amz Training Academy
        Hey Gaz, I detect some serious sarcasm, mate

        Do you reckon using this technique is much more advantageous over registering a more generic domain name and using sub pages for the model nos?
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    • Profile picture of the author whitworldwide
      Originally Posted by thesnakeman View Post

      someone above wrote:
      "Exact match domains aren't quite as useful as they used to be."
      contradicted later.
      I must say, I have noticed no major changes in terms of exact match domains and SEO/SERP results since 2009 and I think exact match domains confer a huge amount of advantages.
      Mainly of course in that when listed as a link only by domain name, your link is exact for the key words.
      Non exact match domains, especially those without any keywords in their domain are way behind the eightball on that one alone.
      We compete on numerous terms against numerous companies for given keywords, where all players engage in aggressive SEO and because we alone seem to have the exact match domains (we bought them all) we seem to win far more searches than we lose on our local google and other search engines.
      Finally in terms of model numbers and trademarks, a check of TESS will show whether or not they are registered. My guess is most would not be.
      All the best
      The model number's I'm thinking of registering do not appear in the TESS listings it seems!
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