Your Internet Marketing Opinion: Dominating vs. Participating

11 replies
In the past you could make big money by participating in a lucrative niche more than you can now. With so many me-too products and services, it seems you have to almost dominate a niche to make money. I'm seeing more and more evidence of this trend. Hopefully it's not permanent.

But my question, are you seeing this trend or just the opposite. Let's have a roll call. Yea or Nay? Any experieces, examples or opinions to share concerning this current trend?
#dominating #internet #marketing #opinion #participating
  • Profile picture of the author Elmar
    Nay,

    Some markets are so huge they only appear to be tapped out yet only 60% is being reached.
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    • Profile picture of the author The Niche Man
      Originally Posted by Elmar View Post

      Nay,

      Some markets are so huge they only appear to be tapped out yet only 60% is being reached.
      Could you give us any examples of what those markets are? Do you have any stats, data or research?
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      • Profile picture of the author AndrewCavanagh
        What you really want to do is think of finding the niche inside the niche and being the obvious leading expert at that.

        It's not really about domination.

        It's about contributing in a way that's unique and valuable enough that people want to follow what you say and buy from you and/or take your suggestions.

        When you focus on who you're trying to reach and what's important to them you'll find everything a whole lot easier.

        Kindest regards,
        Andrew Cavanagh
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        • Profile picture of the author icegin
          Originally Posted by AndrewCavanagh View Post

          It's not really about domination.

          It's about contributing in a way that's unique and valuable enough that people want to follow what you say and buy from you and/or take your suggestions.

          When you focus on who you're trying to reach and what's important to them you'll find everything a whole lot easier.
          I wholeheartedly agree with Andrew. You don't have to dominate a market in order to be able to reach out to people and have people, in turn, repeatedly go back to you for your insight/ideas/whatever.
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          • Profile picture of the author The Niche Man
            Originally Posted by icegin View Post

            I wholeheartedly agree with Andrew. You don't have to dominate a market in order to be able to reach out to people and have people, in turn, repeatedly go back to you for your insight/ideas/whatever.
            Good point, but if people are repeatedly going back to you for insight, ideas/whatever you're probably domating in that prospects eyes in some way. That is unless they're dong the same thing with your competitors, which is unlikely.

            I wasn't talking about dominating a whole market per se'. But specific niches within a market. That's what I'm noticing more.
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        • Profile picture of the author The Niche Man
          Originally Posted by AndrewCavanagh View Post

          What you really want to do is think of finding the niche inside the niche and being the obvious leading expert at that.

          It's not really about domination.

          Kindest regards,
          Andrew Cavanagh
          It's interesting, you said it's not really about domination. But the definition you gave at the begining of your message would be my definition of domination. Quote: "The obvious leading expert" in a niche. Hmm!
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  • Profile picture of the author Oliver Williams
    Things are definitely changing I would say yeah in some cases, but the online marketing world is evolving so fast there are always new opportunities as a result.
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  • Profile picture of the author johnes4th
    While I think that participation can be a very effective strategy - especially in larger, more competitive niches, I prefer... let's call it sub-domination...

    It seems like most niches, especially smaller ones have an area which doesn't have any clear dominant player. For example, there are a lot of competitive health niches, but many of them lack a really engaging social presence. There are other niches where there aren't very many good video competitors. Other niches seem to have a clear lack of list building.

    After choosing a niche, I try to find one or two strategies which doesn't seem to have a dominant player and then focus in on it.
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  • Profile picture of the author Chris Worner
    Originally Posted by The Niche Man View Post

    In the past you could make big money by participating in a lucrative niche more than you can now. With so many me-too products and services, it seems you have to almost dominate a niche to make money. I'm seeing more and more evidence of this trend. Hopefully it's not permanent.
    I guess it really depends on your USP and your strategy for getting in front of your target demographic. Competition is good because it means there is money to be made (to state the obvious)

    If you do what everbody else does, yes your life will be a lot harder. A lot of marketers here rely on a mixture of article directory and search engine marketing(SEO) to drive traffic to their properties.

    The problem with this, not only is it really slow(Especially in lucrative niches) but the returns are miniscule compared to the time and effort required to generate that income. Quite a large number of people end up giving up.

    On the other hand, if you focus on maximizing the mileage of your content and have it syndicated across scores of relevant and popular websites in your market, not only do you gain better brand exposure, but your traffic is of much higher quality, leading to higher conversions and so on.

    The beauty of this is it is not only faster than the previous methods mentioned, but you are on a whole different playing field compared to your competition.

    Your aren't competing against them, at all.

    But my question, are you seeing this trend or just the opposite. Let's have a roll call. Yea or Nay? Any experieces, examples or opinions to share concerning this current trend?
    As far as trends are concerned, I havn't noticed anything, but then again, I am not competing against others in my markets.



    -Chris
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  • Profile picture of the author Fernando Veloso
    We have a rule of gold before hitting a market: we have to be sure there are NEW unique searches being made every month. If not, we don't lose time with it in 80% of cases. What we're after are those unique NEW searches that allows us to join the market, participate and dominate fast - before all the freaks come along
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  • Profile picture of the author Jack Coxill
    It's a bit of both in my view...

    You need to participate, in order to add to an already existing niche, even if there are dominator's in that niche, you can still participate and make things work. No matter how big a niche, there is always a way inside if you look hard enough.

    I also totally agree with Fernando here too, your search has to be getting new searches each month, not returning visitors.
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