My mom is not an IMer but she is VERY creative. She creates jewelry, upcycled clothing, etc. She has had some success selling her stuff and has a few loyal customers, but now she is to the point of wanting to get serious about selling online and promoting her "shops" (she has two shops on Etsy; one for her jewelry and one for her clothing/bags etc.).
So I have a couple of questions on her behave:
- How can you most effectively promote a site (shop within etsy), especially when there is much competition there?
- Should she combine her jewelry and clothing shops into one big brand or should she leave them the way they are?
- What is her best bet: paid traffic / google traffic / a good reputation within Etsy...
- Anyone have any experience with Etsy?????
I am new to IMing myself and would like to help her, but I only have experience with my one blog and it seems like the strategy would be a bit different. Any suggestions are appreciated?