Here is my situation:
I have developed a pretty cool web application. To get this thing to fly, I need to get the message out there and build a pretty big user base. Since the advertising budget is basically zero, the only way to get the message out widely enough is through press coverage.
Has anyone used press releases and gotten a decent response from mainstream press? Which press release services are the most reputable? Is it worth paying a hundred bucks for the extra exposure they claim they can get for you?
Thanks in advance for your advice.